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Hi there! I'm Jennifer Herd, a senior graphic designer and art director specializing in branding and visual storytelling. I love turning strategic direction into compelling campaigns across digital and print, leading projects from concept to completion and mentoring teammates along the way. With a focus on design systems, scalable templates, and cross-functional collaboration, I create visuals that perform in testing and stay true to brand voice across product launches, seasonal initiatives, and multi-channel campaigns.…Hi there! I'm Jennifer Herd, a senior graphic designer and art director specializing in branding and visual storytelling. I love turning strategic direction into compelling campaigns across digital and print, leading projects from concept to completion and mentoring teammates along the way. With a focus on design systems, scalable templates, and cross-functional collaboration, I create visuals that perform in testing and stay true to brand voice across product launches, seasonal initiatives, and multi-channel campaigns.

Jennifer Herd

Graphic Designer, Designer, Art Director, +2

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Hi there! I'm Jennifer Herd, a senior graphic designer and art director specializing in branding and visual storytelling. I love turning strategic direction into compelling campaigns across digital and print, leading projects from concept to completion and mentoring teammates along the way. With a focus on design systems, scalable templates, and cross-functional collaboration, I create visuals that perform in testing and stay true to brand voice across product launches, seasonal initiatives, and multi-channel campaigns.…Hi there! I'm Jennifer Herd, a senior graphic designer and art director specializing in branding and visual storytelling. I love turning strategic direction into compelling campaigns across digital and print, leading projects from concept to completion and mentoring teammates along the way. With a focus on design systems, scalable templates, and cross-functional collaboration, I create visuals that perform in testing and stay true to brand voice across product launches, seasonal initiatives, and multi-channel campaigns.

Available to hire

Hi there! I’m Jennifer Herd, a senior graphic designer and art director specializing in branding and visual storytelling. I love turning strategic direction into compelling campaigns across digital and print, leading projects from concept to completion and mentoring teammates along the way.

With a focus on design systems, scalable templates, and cross-functional collaboration, I create visuals that perform in testing and stay true to brand voice across product launches, seasonal initiatives, and multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer at Agital

September 1, 2021 - April 1, 2025

Led performance-driven creative for paid media campaigns across Meta, TikTok, and display, designing assets optimized for testing, iteration, and measurable engagement.

Senior Graphic Designer at RUMOR Advertising

February 1, 2018 - September 1, 2021

Conceptualized and executed brand-forward campaigns for tourism and lifestyle clients, translating strategic direction into compelling visual storytelling across multiple touchpoints. Designed experiential graphics for OOH, signage, and activation materials. Presented concepts to clients and internal teams, articulating design rationale and aligning visual direction with campaign objectives.

Graphic Designer at Deseret Book

July 1, 2025 - Present

Designed high-volume marketing assets across digital ads, email campaigns, and web, creating engaging visuals that aligned with brand messaging and drove performance across multiple channels. Developed print collateral and retail graphics including signage, in-store displays, and promotional materials, collaborating with vendors to bring concepts to life in physical environments. Partnered with cross-functional teams to concept, iterate, and refine campaign creative, maintaining brand consistency while evolving visual language across product launches and seasonal initiatives.