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Hi, I’m Victor Blanco. I’m a Web Designer and Frontend Developer with over 5 years of experience spanning SaaS, marketing, and product-led growth environments. I design conversion-focused digital experiences, from pixel-perfect in-app campaigns to marketing sites, and I use a data-informed, Pendo-driven approach with analytics and A/B testing to optimise performance. I enjoy collaborating cross-functionally with product, UX, engineering, and marketing teams, and I’m passionate about building design systems and reusable component libraries at scale. Based in Edinburgh, I strive to translate brand guidelines and UX best practices into polished, high-converting web experiences, continuously iterating based on performance data and user insights.…Hi, I’m Victor Blanco. I’m a Web Designer and Frontend Developer with over 5 years of experience spanning SaaS, marketing, and product-led growth environments. I design conversion-focused digital experiences, from pixel-perfect in-app campaigns to marketing sites, and I use a data-informed, Pendo-driven approach with analytics and A/B testing to optimise performance. I enjoy collaborating cross-functionally with product, UX, engineering, and marketing teams, and I’m passionate about building design systems and reusable component libraries at scale. Based in Edinburgh, I strive to translate brand guidelines and UX best practices into polished, high-converting web experiences, continuously iterating based on performance data and user insights.

Victor Blanco

Web Designer, Front-End Developer, UI Designer, +2

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Hi, I’m Victor Blanco. I’m a Web Designer and Frontend Developer with over 5 years of experience spanning SaaS, marketing, and product-led growth environments. I design conversion-focused digital experiences, from pixel-perfect in-app campaigns to marketing sites, and I use a data-informed, Pendo-driven approach with analytics and A/B testing to optimise performance. I enjoy collaborating cross-functionally with product, UX, engineering, and marketing teams, and I’m passionate about building design systems and reusable component libraries at scale. Based in Edinburgh, I strive to translate brand guidelines and UX best practices into polished, high-converting web experiences, continuously iterating based on performance data and user insights.…Hi, I’m Victor Blanco. I’m a Web Designer and Frontend Developer with over 5 years of experience spanning SaaS, marketing, and product-led growth environments. I design conversion-focused digital experiences, from pixel-perfect in-app campaigns to marketing sites, and I use a data-informed, Pendo-driven approach with analytics and A/B testing to optimise performance. I enjoy collaborating cross-functionally with product, UX, engineering, and marketing teams, and I’m passionate about building design systems and reusable component libraries at scale. Based in Edinburgh, I strive to translate brand guidelines and UX best practices into polished, high-converting web experiences, continuously iterating based on performance data and user insights.

Available to hire

Hi, I’m Victor Blanco. I’m a Web Designer and Frontend Developer with over 5 years of experience spanning SaaS, marketing, and product-led growth environments. I design conversion-focused digital experiences, from pixel-perfect in-app campaigns to marketing sites, and I use a data-informed, Pendo-driven approach with analytics and A/B testing to optimise performance.

I enjoy collaborating cross-functionally with product, UX, engineering, and marketing teams, and I’m passionate about building design systems and reusable component libraries at scale. Based in Edinburgh, I strive to translate brand guidelines and UX best practices into polished, high-converting web experiences, continuously iterating based on performance data and user insights.

Skills

Web Design

Experience Level

Web Design

Expert

Work Experience

Web Developer at N-able Inc.

April 1, 2024 - October 1, 2025

Led the Product Hub, a product-led growth initiative across three of N-able's key products, managing two developers and coordinating with PMs, Engineers, UX, and senior stakeholders. Spearheaded the creation of a Figma-designed Pendo template library serving as the foundational framework for the entire team, achieving pixel-perfect implementation across eight products with distinct design architectures and reducing development time by approximately 60%. Designed and delivered conversion-focused in-app campaigns including promotions, webinar announcements, feature launches, onboarding flows, and step-by-step guides with tooltips and lightboxes driven by Pendo analytics and biweekly performance reports. Conducted A/B testing across multiple products to optimize format and placement of marketing initiatives, ensuring consistent adherence to brand guidelines across all eight N-able products.

Junior Software Developer at Orders Made Simple

July 1, 2021 - September 1, 2023

Contributed to customer-facing applications using the MERN stack (React, Redux Toolkit, MongoDB, Node.js) in a fast-paced start-up environment. Designed UI components in Figma and implemented them using Styled Components, ensuring visual consistency with branding guidelines. Collaborated within an Agile SCRUM team and was trusted with feature conceptualization, design, and prototyping beyond core development responsibilities.

Freelance Web Developer & Pendo Consultant at Self-employed

December 1, 2019 - Present

Designing, building, and maintaining websites for clients across a range of sectors since 2019, delivering solutions using HTML, CSS, JavaScript, React, and Vue. Extensive experience managing CMSs, especially Shopify, Wix, and Squarespace. Designed and implemented conversion-focused landing pages and marketing site experiences, applying user-centered design principles and iterating based on client goals and performance data. Provided Pendo consultancy for SaaS clients, advising on in-app engagement strategy, onboarding flow design, and analytics implementation.