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I'm Laiza Masilang, a proactive and results-oriented Marketing Communications Manager with 10 years of experience spanning advertising, real estate, finance, HR, and SaaS. I specialize in multi-channel marketing, digital content, and cross-functional collaboration to build brand awareness, drive revenue, and enhance customer experience. I thrive on leading diverse teams, turning ideas into disciplined campaigns, and leveraging data to optimize performance. I'm passionate about crafting compelling content with a customer-centric lens and partnering with sales, analytics, and product teams to elevate brand positioning.…I'm Laiza Masilang, a proactive and results-oriented Marketing Communications Manager with 10 years of experience spanning advertising, real estate, finance, HR, and SaaS. I specialize in multi-channel marketing, digital content, and cross-functional collaboration to build brand awareness, drive revenue, and enhance customer experience. I thrive on leading diverse teams, turning ideas into disciplined campaigns, and leveraging data to optimize performance. I'm passionate about crafting compelling content with a customer-centric lens and partnering with sales, analytics, and product teams to elevate brand positioning.

Laiza Masilang

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I'm Laiza Masilang, a proactive and results-oriented Marketing Communications Manager with 10 years of experience spanning advertising, real estate, finance, HR, and SaaS. I specialize in multi-channel marketing, digital content, and cross-functional collaboration to build brand awareness, drive revenue, and enhance customer experience. I thrive on leading diverse teams, turning ideas into disciplined campaigns, and leveraging data to optimize performance. I'm passionate about crafting compelling content with a customer-centric lens and partnering with sales, analytics, and product teams to elevate brand positioning.…I'm Laiza Masilang, a proactive and results-oriented Marketing Communications Manager with 10 years of experience spanning advertising, real estate, finance, HR, and SaaS. I specialize in multi-channel marketing, digital content, and cross-functional collaboration to build brand awareness, drive revenue, and enhance customer experience. I thrive on leading diverse teams, turning ideas into disciplined campaigns, and leveraging data to optimize performance. I'm passionate about crafting compelling content with a customer-centric lens and partnering with sales, analytics, and product teams to elevate brand positioning.

Available to hire

I’m Laiza Masilang, a proactive and results-oriented Marketing Communications Manager with 10 years of experience spanning advertising, real estate, finance, HR, and SaaS. I specialize in multi-channel marketing, digital content, and cross-functional collaboration to build brand awareness, drive revenue, and enhance customer experience.

I thrive on leading diverse teams, turning ideas into disciplined campaigns, and leveraging data to optimize performance. I’m passionate about crafting compelling content with a customer-centric lens and partnering with sales, analytics, and product teams to elevate brand positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Marketing Section Head (B2C) at China Bank Savings

January 1, 2014 - January 1, 2016

Led B2C product marketing initiatives, resulting in a 30%+ increase in online customer loan applications. Revamped the value proposition, achieving a 20-30% rise in consumer awareness. Developed and executed marketing plans that propelled revenue growth.

Marketing Manager at Gold Crest Property Management

January 1, 2016 - January 1, 2018

Directed marketing strategies and facilitated real estate transactions, maximizing revenue and ensuring client satisfaction. Executed P&L activities to drive revenue through branding, digital marketing, social media, and customer service enhancements.

Marketing Communications Manager at Prime Homes Real Estate Development

January 1, 2018 - January 1, 2020

Established a high-performing marketing department of 6, driving a 24% increase in revenue through integrated marketing campaigns and e-commerce initiatives. Used Google Analytics for targeted demographic marketing, enhancing service delivery and customer satisfaction. Collaborated with sales and customer service teams to create customer-centric content, boosting conversion rates.

Digital Marketing Manager at Satellite Teams

January 1, 2020 - January 1, 2021

Orchestrated digital marketing strategies and curated compelling content across digital marketing channels (blog posts, videos, white papers, case studies, explainer videos, EDMs, social media posts, and other multimedia). Used analytics to drive a 20% increase in campaign effectiveness. Supported trade marketing events and contributed to a 30% enhancement in brand recognition and market positioning.