Hi, I’m Malena Tahier, a design lead and freelance designer based in Buenos Aires. I help brands create cohesive visual identities across packaging, catalogs, digital campaigns, social media, and ecommerce content. I’ve collaborated with clients such as Pernod Ricard Argentina, Rapsodia, Molinos, Revlon, Avon, and Macy’s to deliver on-brand visuals that connect with audiences. I’m passionate about crafting design systems that are both beautiful and practical, guiding projects from concept to execution. I love turning ideas into tangible design, working with cross-functional teams to translate brand concepts into consistent visuals across DTC and wholesale channels. Currently, I serve as Design Lead at Trafilea for Shapermint and Truekind, while continuing freelance work for diverse partners who value strong branding, compelling catalogs, and engaging digital assets.

Malena Tahier

Hi, I’m Malena Tahier, a design lead and freelance designer based in Buenos Aires. I help brands create cohesive visual identities across packaging, catalogs, digital campaigns, social media, and ecommerce content. I’ve collaborated with clients such as Pernod Ricard Argentina, Rapsodia, Molinos, Revlon, Avon, and Macy’s to deliver on-brand visuals that connect with audiences. I’m passionate about crafting design systems that are both beautiful and practical, guiding projects from concept to execution. I love turning ideas into tangible design, working with cross-functional teams to translate brand concepts into consistent visuals across DTC and wholesale channels. Currently, I serve as Design Lead at Trafilea for Shapermint and Truekind, while continuing freelance work for diverse partners who value strong branding, compelling catalogs, and engaging digital assets.

Available to hire

Hi, I’m Malena Tahier, a design lead and freelance designer based in Buenos Aires. I help brands create cohesive visual identities across packaging, catalogs, digital campaigns, social media, and ecommerce content. I’ve collaborated with clients such as Pernod Ricard Argentina, Rapsodia, Molinos, Revlon, Avon, and Macy’s to deliver on-brand visuals that connect with audiences. I’m passionate about crafting design systems that are both beautiful and practical, guiding projects from concept to execution.

I love turning ideas into tangible design, working with cross-functional teams to translate brand concepts into consistent visuals across DTC and wholesale channels. Currently, I serve as Design Lead at Trafilea for Shapermint and Truekind, while continuing freelance work for diverse partners who value strong branding, compelling catalogs, and engaging digital assets.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Design Lead at Self-employed / Malena Tahier
January 1, 2009 - December 31, 2023
Self-employed design lead providing branding, catalogs, packaging and digital content for clients including Pernod Ricard Argentina, Rapsodia, Molinos, Revlon, Bodegas Salentein, SUSHI POP, La Causa Nikkei, Avon, Laboratorios Allergan, Klaun, BrandGallery, and Nextel; leads projects across branding, packaging and ecommerce while aligning with stakeholders to ensure on-brand, high-quality results.
Design Lead at Trafilea
September 1, 2023 - Present
Design Lead for Shapermint and Truekind, executing and managing design projects across DTC, wholesale, and retail channels. Creates catalogs, packaging, and visual assets for major partners like Belk, Walmart, and Macy’s. Collaborates with cross-functional teams to develop new brand concepts and ensure consistent, high-quality design execution that meets diverse stakeholder needs.
BTL Marketing / Senior Graphic Designer at ISPANA BTL Marketing
January 1, 2006 - December 31, 2008
BTL Campaigns and Event Planning for clients such as Ernst & Young, Ronald McDonald House, Sony Ericsson Argentina, Trapiche Winery, Nidera Seeds, CASE Marketing Agency.
Junior Designer at Laboratorios Phoenix - Sanatorio Mater Dei - Pizza Piola (Marketing Agency)
January 1, 2004 - December 31, 2005
Junior Designer working on branding and design within a multidisciplinary marketing agency environment.
Freelance Designer at Self-Employed (Malena Tahier)
January 1, 2009 - January 1, 2023
Branding, digital campaign design, social media, and content design for clients including Pernod Ricard Argentina, Rapsodia, Molinos, Revlon, Bodegas Salentein, Sushi Pop, La Causa Nikkei, Avon, Laboratorios Allergan, Klaun, BrandGallery, and Nextel.
Senior Graphic Designer at ISPANA BTL Marketing
January 1, 2006 - December 31, 2008
BTL campaigns and event planning for Ernst & Young, Ronald McDonald House, Sony Ericsson Argentina, Trapiche Winery, Nidera Seeds, CASE Marketing Agency.
Senior Graphic Designer at Fouilland - Santana
January 1, 2004 - December 31, 2005
Senior Graphic Designer; worked with Laboratorios Phoenix, Sanatorio Mater Dei, Pizza Piola; Marketing Agency.
Junior Designer at Fouilland - Santana
January 1, 2004 - December 31, 2005
Junior Designer at a marketing agency; contributed to campaigns for Laboratorios Phoenix, Sanatorio Mater Dei, Pizza Piola, and other Buenos Aires-based clients.

Education

Graphic Designer at University of Buenos Aires, Argentina
January 1, 1999 - January 1, 2004
Bachelor of Arts in Graphic Design at University of Buenos Aires, Argentina
January 1, 1999 - January 1, 2004
Bachelor of Graphic Design at University of Buenos Aires
January 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Education, Wholesale & Distribution