I am an experiential marketing and live events veteran with 20+ years of experience delivering brand activation, touring, festivals, corporate conferences, television production, and large-scale consumer experiences for national and global brands. I excel at building and leading full-cycle production operations—from fabrication and permitting to vendor management, union labor coordination, and multi-agency safety oversight. My background in film, television, and broadcast production gives me fluency in show flow, cue-to-cue production, and mainstage execution. I specialize in integrated campaigns, sponsorship development, and organic account growth, with a track record of growing senior client relationships and driving scalable activation strategies. I bring a deep understanding of safety, regulatory compliance, and cross-functional leadership to deliver cohesive experiences—from concept through on-site delivery and post-event reconciliation.

Laurie Lynn

I am an experiential marketing and live events veteran with 20+ years of experience delivering brand activation, touring, festivals, corporate conferences, television production, and large-scale consumer experiences for national and global brands. I excel at building and leading full-cycle production operations—from fabrication and permitting to vendor management, union labor coordination, and multi-agency safety oversight. My background in film, television, and broadcast production gives me fluency in show flow, cue-to-cue production, and mainstage execution. I specialize in integrated campaigns, sponsorship development, and organic account growth, with a track record of growing senior client relationships and driving scalable activation strategies. I bring a deep understanding of safety, regulatory compliance, and cross-functional leadership to deliver cohesive experiences—from concept through on-site delivery and post-event reconciliation.

Available to hire

I am an experiential marketing and live events veteran with 20+ years of experience delivering brand activation, touring, festivals, corporate conferences, television production, and large-scale consumer experiences for national and global brands. I excel at building and leading full-cycle production operations—from fabrication and permitting to vendor management, union labor coordination, and multi-agency safety oversight. My background in film, television, and broadcast production gives me fluency in show flow, cue-to-cue production, and mainstage execution.

I specialize in integrated campaigns, sponsorship development, and organic account growth, with a track record of growing senior client relationships and driving scalable activation strategies. I bring a deep understanding of safety, regulatory compliance, and cross-functional leadership to deliver cohesive experiences—from concept through on-site delivery and post-event reconciliation.

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Language

English
Fluent

Work Experience

Founder / CEO at Major Moxie
February 1, 2012 - November 1, 2025
Led client account management for approximately $3M in annual billings, serving as subject matter expert on live event production, experiential marketing, fabrication, and sponsorship activation. Oversaw full production lifecycle from concept through fabrication, permitting, on-site execution, and post-event reconciliation. Managed multi-agency permitting, safety protocols, and regulatory compliance for complex activations; cultivated scalable activation strategies leveraging traditional media, promotions, experiential, and community programs. Clients included American Legacy Foundation/Truth Initiative, Vans, AARP, and Olive Garden.
Director, Entertainment Marketing at Mobile Media Enterprises
February 1, 2007 - April 1, 2012
Oversaw an $8M P&L and day-to-day planning of integrated marketing, sponsorship development, onsite partnership activations, and local market events. Supervised account management and marketing staff of up to 20. Managed fabrication and vendor relationships across national campaigns; several high-profile programs for AT&T, Bravo Channel, Stanley, Ford, Travel Channel, and Roman Meal.
Northeast Market Supervisor at Passage Events
May 1, 2004 - October 1, 2007
Spearheaded management and field execution of sponsorship activations and experiential campaigns; led budgets & P&Ls, reporting, and hands-on leadership of 20 marketing staff and 150+ brand ambassadors. Managed WaMu sponsorships at Madison Square Garden and Brooklyn’s Prospect Park; executed signature concert series with fully unionized crews.
Market Manager at Passage Events
May 1, 2004 - September 1, 2005
Led sponsorship activations and local market marketing programs; coordinated field operations, vendor relationships, venue logistics, and program budgets for multiple campaigns across markets.

Education

Google Project Management Certificate at Google / Coursera
January 11, 2030 - April 30, 2026
Screenwriters Program at UCLA
January 11, 2030 - April 30, 2026
Bachelor of Science (BS) in Business Administration at University of Houston
January 11, 2030 - April 30, 2026

Qualifications

Google Project Management Certificate
January 11, 2030 - April 30, 2026
Screenwriters Program (UCLA)
January 11, 2030 - April 30, 2026
Bachelor of Science (BS) in Business Administration
January 11, 2030 - April 30, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Education