I'm a Marketing Manager Specialist with extensive experience in marketing management, communications, and brand development. I conceptualize and execute innovative campaigns that boost brand visibility and drive sales, backed by strong analytics and a focus on ROI. I excel at leading teams, collaborating across departments, and delivering customer-centric solutions that strengthen brand positioning. My goal is to create cohesive strategies that resonate with target audiences and elevate national brand presence across digital platforms.

Laura Gutierrez Pinilla

I'm a Marketing Manager Specialist with extensive experience in marketing management, communications, and brand development. I conceptualize and execute innovative campaigns that boost brand visibility and drive sales, backed by strong analytics and a focus on ROI. I excel at leading teams, collaborating across departments, and delivering customer-centric solutions that strengthen brand positioning. My goal is to create cohesive strategies that resonate with target audiences and elevate national brand presence across digital platforms.

Available to hire

I’m a Marketing Manager Specialist with extensive experience in marketing management, communications, and brand development. I conceptualize and execute innovative campaigns that boost brand visibility and drive sales, backed by strong analytics and a focus on ROI. I excel at leading teams, collaborating across departments, and delivering customer-centric solutions that strengthen brand positioning. My goal is to create cohesive strategies that resonate with target audiences and elevate national brand presence across digital platforms.

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Work Experience

Client Service Operator at TIMG (The Information Management Group)
October 1, 2022 - Present
Efficient production tasks, quality control, and adherence to deadlines; strong teamwork, effective communication, and compliance with safety and security policies; dedicated to delivering excellent customer service.
Marketing and Advertising Coordinator at REDES ELÉCTRICAS S.A
May 1, 2017 - August 31, 2022
Designed, programmed, and maintained updated content on digital platforms (website, email, and social media); liaised with Process Managers to address digital user needs; planned and designed advertising materials; managed supplier quotations and relationships; oversaw points of sale management; coordinated photography and video; supported external communication and events; ensured consistent corporate image and executed advertising campaigns.
Marketing and Advertising Coordinator at DECO WORLD S.A.S
July 1, 2016 - May 31, 2017
Optimised brand visibility in digital environments; planned, executed and published content grid; managed social networks; communications with clients and suppliers; branding projects; development of marketing and communication strategies; participation in fairs, space design, and event coordination.
Marketing and Advertising Coordinator at DISPROEL S.A
August 1, 2013 - July 31, 2015
Developed and implemented short- and long-term marketing and advertising strategies to broaden brand reach; coordinated, edited and optimised advertising material; branding and packaging design; supported sales; measured impact of marketing activities; conducted benchmarking.

Education

Marketing Management Specialist at Gran Colombiano Polytechnic
June 1, 2021 - September 1, 2022
Advertising and Marketing Professional at San Martin University Foundation
June 1, 2009 - April 1, 2015
Basic Digital Marketing Course at IAB (Interactive Advertising Bureau)
January 1, 2016 - April 30, 2026
Window Shopping Course at Sena Virtual
January 1, 2016 - April 30, 2026
Diploma in Services Marketing Management with emphasis on social at San Martín University Foundation
January 1, 2014 - December 31, 2015

Qualifications

Basic Digital Marketing Course - IAB (Interactive Advertising Bureau)
January 1, 2016 - April 30, 2026
Window Shopping Course - Sena Virtual
January 1, 2016 - April 30, 2026

Industry Experience

Wholesale & Distribution, Manufacturing, Professional Services, Media & Entertainment, Retail