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I’m Michelle Nash, a communications strategist who helps complex organizations turn fragmented information into usable guidance. With 10+ years in some of the country’s most complex environments, I’ve led enterprise information transformations, governance frameworks, and executive communications for C-suite leaders, translating strategy into clear, actionable messaging that people actually use. I focus on both the structural work (governance, content architecture, migration) and the human work (editorial rhythm, employee engagement, executive storytelling) to drive adoption and impact. Today I’m building Xchange, an AI-powered B2B trust platform for small businesses, which has deepened my understanding of AI product logic, intelligent matching, and scalable system design. My practice blends governance and human engagement to support organizations navigating technology change, ensuring credible partnerships and aligned communication across stakeholders.…I’m Michelle Nash, a communications strategist who helps complex organizations turn fragmented information into usable guidance. With 10+ years in some of the country’s most complex environments, I’ve led enterprise information transformations, governance frameworks, and executive communications for C-suite leaders, translating strategy into clear, actionable messaging that people actually use. I focus on both the structural work (governance, content architecture, migration) and the human work (editorial rhythm, employee engagement, executive storytelling) to drive adoption and impact. Today I’m building Xchange, an AI-powered B2B trust platform for small businesses, which has deepened my understanding of AI product logic, intelligent matching, and scalable system design. My practice blends governance and human engagement to support organizations navigating technology change, ensuring credible partnerships and aligned communication across stakeholders.

Michelle Nash

Content Strategist, Brand Strategist, Marketing Strategist, +2

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I’m Michelle Nash, a communications strategist who helps complex organizations turn fragmented information into usable guidance. With 10+ years in some of the country’s most complex environments, I’ve led enterprise information transformations, governance frameworks, and executive communications for C-suite leaders, translating strategy into clear, actionable messaging that people actually use. I focus on both the structural work (governance, content architecture, migration) and the human work (editorial rhythm, employee engagement, executive storytelling) to drive adoption and impact. Today I’m building Xchange, an AI-powered B2B trust platform for small businesses, which has deepened my understanding of AI product logic, intelligent matching, and scalable system design. My practice blends governance and human engagement to support organizations navigating technology change, ensuring credible partnerships and aligned communication across stakeholders.…I’m Michelle Nash, a communications strategist who helps complex organizations turn fragmented information into usable guidance. With 10+ years in some of the country’s most complex environments, I’ve led enterprise information transformations, governance frameworks, and executive communications for C-suite leaders, translating strategy into clear, actionable messaging that people actually use. I focus on both the structural work (governance, content architecture, migration) and the human work (editorial rhythm, employee engagement, executive storytelling) to drive adoption and impact. Today I’m building Xchange, an AI-powered B2B trust platform for small businesses, which has deepened my understanding of AI product logic, intelligent matching, and scalable system design. My practice blends governance and human engagement to support organizations navigating technology change, ensuring credible partnerships and aligned communication across stakeholders.

Available to hire

I’m Michelle Nash, a communications strategist who helps complex organizations turn fragmented information into usable guidance. With 10+ years in some of the country’s most complex environments, I’ve led enterprise information transformations, governance frameworks, and executive communications for C-suite leaders, translating strategy into clear, actionable messaging that people actually use. I focus on both the structural work (governance, content architecture, migration) and the human work (editorial rhythm, employee engagement, executive storytelling) to drive adoption and impact.

Today I’m building Xchange, an AI-powered B2B trust platform for small businesses, which has deepened my understanding of AI product logic, intelligent matching, and scalable system design. My practice blends governance and human engagement to support organizations navigating technology change, ensuring credible partnerships and aligned communication across stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Communications Manager at Microsoft / Prime 8 Consulting

October 1, 2025 - January 31, 2026

Led an enterprise SharePoint unification across eight workstreams, consolidating a sprawling collection of legacy sites into a single, governed environment and News Hub. Owned the full content migration strategy—information architecture, messaging alignment, layout design, and governance model—bringing structure to an environment with no coherent framework. Designed and executed a retire/retain/consolidate/update/archive model, built phased migration plans, and used Microsoft Loop to keep stakeholders coordinated in real time. Established an AI integration roadmap for the final rollout phase. Supported executive town halls with speaker notes, talking points, slide decks, and interactive segments that delivered a polished, consistent voice. Launched Viva Engage community from the ground up, developing the messaging strategy and editorial calendar that set the tone for ongoing employee engagement.

Senior Communications Consultant at Microsoft / Prime 8 Consulting

October 1, 2024 - March 31, 2025

Served as the primary communications resource for a CVP and Chief of Staff, translating Azure priorities and complex technical strategy into clear stakeholder communications. Redesigned and maintained the team SharePoint—reorganizing structure, refreshing content, and improving discoverability so a distributed team could access what they needed without friction. Facilitated All-Hands and Town Hall events to ensure executive and partner communications landed with clarity and energy. Built the framework for an employee awards program to reinforce performance culture.

Communications Project Manager at Microsoft

October 1, 2021 - June 30, 2023

Drove an 80% improvement in executive communications quality by standardizing how emails, newsletters, video messages, customer stories, announcements, and presentations were developed and reviewed. Managed a bi-weekly newsletter operation with 10+ content contributors and maintained the editorial calendar across six parallel workstreams (sales, HR, SMB, cloud, and training).

Founder & Communications Consultant at The Nash Brand LLC

October 1, 2015 - October 31, 2025

Built and led an independent communications and branding consultancy for a decade, delivering internal communications, content strategy, executive messaging, and branding across 12+ concurrent client engagements. Produced transformation materials that contributed to a 45% increase in employee engagement. Coordinated editorial calendars for senior leaders, creating the operational rhythm to keep communications consistent and leadership priorities visible. Architected and led the build of Xchange—an AI-powered B2B trust and collaboration platform for small businesses—defining product logic, credibility scoring models, and scalable workflows from concept through pre-seed fundraising.

CEO & Co-Founder at Xchange by Bloomprint

January 1, 2023 - Present

CEO & Co-Founder of an AI-powered B2B trust infrastructure platform for small businesses. Building Xchange, leading product strategy, investor relations, and go-to-market development for a pre-seed raise, including applications and active conversations with institutional investors. This work informs and strengthens executive communications practice—particularly in AI adoption messaging, digital transformation strategy, and stakeholder communication for organizations navigating technology change.

Content Manager at MRM (McCann Relationship Marketing)

October 1, 2013 - October 31, 2014

Led content development and day-to-day channel management for General Motors’ Rewards Card program and its discontinued brands (HUMMER, SATURN, Pontiac). Doubled organic social followers and increased engagement by building a content and editorial strategy that prioritized accuracy and audience relevance.