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I'm a creative professional with 8+ years of experience progressing to Art Director level, specializing in branding, product design, and integrated marketing across fashion, lifestyle, retail, F&B, and aviation. Currently a Licensing & Merchandising Lead Designer at AirAsia, I lead end-to-end creative direction for product lines and brand collaborations. Previously spent 6+ years at Nerdunit | WaterThePlant driving brand identity and campaign development. I'm proven at delivering high-impact visual systems, leading cross-functional teams, and translating strategy into compelling creative outcomes.…I'm a creative professional with 8+ years of experience progressing to Art Director level, specializing in branding, product design, and integrated marketing across fashion, lifestyle, retail, F&B, and aviation. Currently a Licensing & Merchandising Lead Designer at AirAsia, I lead end-to-end creative direction for product lines and brand collaborations. Previously spent 6+ years at Nerdunit | WaterThePlant driving brand identity and campaign development. I'm proven at delivering high-impact visual systems, leading cross-functional teams, and translating strategy into compelling creative outcomes.

Cheong Teck Jian

Art Director, Graphic Designer, Designer, +2

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I'm a creative professional with 8+ years of experience progressing to Art Director level, specializing in branding, product design, and integrated marketing across fashion, lifestyle, retail, F&B, and aviation. Currently a Licensing & Merchandising Lead Designer at AirAsia, I lead end-to-end creative direction for product lines and brand collaborations. Previously spent 6+ years at Nerdunit | WaterThePlant driving brand identity and campaign development. I'm proven at delivering high-impact visual systems, leading cross-functional teams, and translating strategy into compelling creative outcomes.…I'm a creative professional with 8+ years of experience progressing to Art Director level, specializing in branding, product design, and integrated marketing across fashion, lifestyle, retail, F&B, and aviation. Currently a Licensing & Merchandising Lead Designer at AirAsia, I lead end-to-end creative direction for product lines and brand collaborations. Previously spent 6+ years at Nerdunit | WaterThePlant driving brand identity and campaign development. I'm proven at delivering high-impact visual systems, leading cross-functional teams, and translating strategy into compelling creative outcomes.

Available to hire

I’m a creative professional with 8+ years of experience progressing to Art Director level, specializing in branding, product design, and integrated marketing across fashion, lifestyle, retail, F&B, and aviation. Currently a Licensing & Merchandising Lead Designer at AirAsia, I lead end-to-end creative direction for product lines and brand collaborations. Previously spent 6+ years at Nerdunit | WaterThePlant driving brand identity and campaign development. I’m proven at delivering high-impact visual systems, leading cross-functional teams, and translating strategy into compelling creative outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Malay

Advanced

Work Experience

Junior Graphic Designer at NERDUNIT

January 1, 2019 - January 1, 2020

Designed marketing visuals and social media content for online and offline campaigns. Contributed to product and collection design in a team of 6 designers. Collaborated closely with marketing to ensure smooth campaign execution and brand alignment.

Senior Graphic Designer at NERDUNIT

January 1, 2020 - January 1, 2022

Oversaw end-to-end project execution, ensuring high-quality creative output across all touchpoints. Led a team of 5 designers and 3 marketing members to deliver cohesive campaigns and product visuals. Collaborated with the Creative Director on concept development and brand strategy. Drove collection design and retail experiences, including major offline activations and launches.

Assistant Art Director at NERDUNIT | WATERTHEPLANT

January 1, 2022 - January 1, 2023

Contributed to visual concept development and cross-functional collaboration, supporting art direction for campaigns and brand initiatives.

Art Director | Creative Lead at NERDUNIT | WATERTHEPLANT

January 1, 2023 - January 1, 2024

Led creative direction across campaigns, increasing brand engagement by 60% and strengthening visual consistency across all touchpoints and retail experiences. Managed and aligned cross-functional teams of 8+ (design, marketing, production) from concept to execution. Developed collection concepts and visual storytelling for 6 large-scale campaigns. Represented the brand as Art Director at major events: KL Fashion Week, SneakerLA, Culture Cartel Singapore, Sneakercon Japan and other regional events.

Licensing & Merchandising Designer at AirAsia

January 1, 2024 - Present

Led development of 20+ licensed merchandise products across ASEAN markets, supporting regional brand expansion and commercial growth across ASEAN markets. Managed cross-border production (Malaysia, China, Indonesia), ensuring quality, consistency, and timely delivery from concept to final output. Developed and executed integrated marketing assets across digital and offline platforms to support campaigns and product launches. Collaborated with cross-functional stakeholders to ensure seamless campaign execution and strong brand alignment. Drove creative concepts, visual storytelling, and product design strategies to enhance brand visibility and support revenue growth.