Available to hire
I’m a creative director and art director with extensive experience leading campaigns for luxury fashion and beauty brands across New York, London and Sydney. I translate concept into compelling shoots and brand narratives, from initial ideation to launch, with a friendly and collaborative approach.
I thrive in cross-functional teams, mentoring fellow creatives, and delivering integrated campaigns that elevate brand storytelling. My work spans concept development, design direction, shoot direction, and multi-channel storytelling.
Experience Level
Language
English
Fluent
Work Experience
Holiday Campaign Designer & Art Director at Gap
January 1, 2019 - December 31, 2019Holiday campaign design development, art direction and shoot.
Campaign Concept & Design Development at Adidas Originals x Alexander Wang
January 1, 2016 - December 31, 2016Concept and design development, activation and launch for collaboration.
Senior Art Director at Laird + Partners
January 1, 2013 - December 31, 2015Collaborated on projects for Donna Karan, DKNY, Swarovski, Pepe Jeans, Banana Republic, Chloé, Hill House Home, Tory Burch, Karl, Sam Edelman. Brand book for Calvin Klein, Anne Klein, DKNY and Danier.
Senior Art Director at KraftWorks
January 1, 2013 - December 31, 2013Campaign concept, photo and art direction for Robert Marc and La Prairie. Brand relaunch, packaging redesign, photo and art direction for Playtex.
Creative Consultant at Studio Woo
January 1, 2003 - December 31, 2012Bras N Things; This Is Ikon; Houses, Urbis magazines. Rodney Clark, Sevva, One Life, Ocean Coast Homes.
Senior Graphic Designer at Arcadia Group
January 1, 2010 - December 31, 2011Brand development and retail graphics, marketing and PR collateral.
Art Director at Studio Woo
January 1, 2007 - December 31, 2010Concept, art direction and design development for Trent Nathan, Zensu, Just Jeans.
Art Director / Designer at In Design Group
January 1, 2005 - December 31, 2006Art Direction and design for Indesign, SDQ magazines, The Collection. Advertising, marketing collateral, website development for Saturday in Design and Launch Pad.
Illustrative Contributor at Independent (Bras N Things, Cream Magazine; Arch Magazine, etc.)
January 1, 2002 - December 31, 2003Illustrative contributions published in Cream (Australia) and other publications.
Education
Bachelor of Arts at University of New South Wales
January 1, 1998 - January 1, 2000Introduction to Graphic Design at Design Centre Enmore, Sydney
January 1, 2001 - January 1, 2001Advanced Diploma in Graphic Design at Billy Blue School of Graphic Arts, Sydney
January 1, 2002 - January 1, 2003Qualifications
Bachelor of Arts - Human Resource Management / Sociology
January 1, 1998 - January 1, 2000Introduction to Graphic Design
January 1, 2001 - January 1, 2001Advanced Diploma in Graphic Design
January 1, 2002 - January 1, 2003Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
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