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Hi, I’m Muhammad Ahmed. I’m a performance marketing specialist with a track record of driving growth for mobile apps and games through data-driven, cross-channel campaigns. I’ve managed 10+ app clients from remote locations, optimizing Meta, Google Ads, and creator-led initiatives to boost ROAS and scale installs. I enjoy turning competitive intel into actionable briefs, running rigorous A/B tests, and aligning paid assets with ASO and store presence to boost conversions. When I’m not optimizing campaigns, I love collaborating with designers and creators to produce engaging content that sustains performance at scale.…Hi, I’m Muhammad Ahmed. I’m a performance marketing specialist with a track record of driving growth for mobile apps and games through data-driven, cross-channel campaigns. I’ve managed 10+ app clients from remote locations, optimizing Meta, Google Ads, and creator-led initiatives to boost ROAS and scale installs. I enjoy turning competitive intel into actionable briefs, running rigorous A/B tests, and aligning paid assets with ASO and store presence to boost conversions. When I’m not optimizing campaigns, I love collaborating with designers and creators to produce engaging content that sustains performance at scale.

Muhammad Ahmed

Performance Marketer, Digital Marketer, Marketer, +2

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Hi, I’m Muhammad Ahmed. I’m a performance marketing specialist with a track record of driving growth for mobile apps and games through data-driven, cross-channel campaigns. I’ve managed 10+ app clients from remote locations, optimizing Meta, Google Ads, and creator-led initiatives to boost ROAS and scale installs. I enjoy turning competitive intel into actionable briefs, running rigorous A/B tests, and aligning paid assets with ASO and store presence to boost conversions. When I’m not optimizing campaigns, I love collaborating with designers and creators to produce engaging content that sustains performance at scale.…Hi, I’m Muhammad Ahmed. I’m a performance marketing specialist with a track record of driving growth for mobile apps and games through data-driven, cross-channel campaigns. I’ve managed 10+ app clients from remote locations, optimizing Meta, Google Ads, and creator-led initiatives to boost ROAS and scale installs. I enjoy turning competitive intel into actionable briefs, running rigorous A/B tests, and aligning paid assets with ASO and store presence to boost conversions. When I’m not optimizing campaigns, I love collaborating with designers and creators to produce engaging content that sustains performance at scale.

Available to hire

Hi, I’m Muhammad Ahmed. I’m a performance marketing specialist with a track record of driving growth for mobile apps and games through data-driven, cross-channel campaigns. I’ve managed 10+ app clients from remote locations, optimizing Meta, Google Ads, and creator-led initiatives to boost ROAS and scale installs. I enjoy turning competitive intel into actionable briefs, running rigorous A/B tests, and aligning paid assets with ASO and store presence to boost conversions. When I’m not optimizing campaigns, I love collaborating with designers and creators to produce engaging content that sustains performance at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Specialist at Perceptycs

October 1, 2025 - Present

Led performance marketing for 10+ app clients on Meta, scaling ad spend 2–4x while maintaining/improving ROAS by 15–35%. Generated 20–30 ad briefs per week using competitor intelligence, boosting creative win rate ~30% and reducing testing cycles by 20–25%. Identified and scaled winning creatives/audiences, increasing CTR by 20–35% and IPM by 25–40% while cutting CPA 15–30% across accounts. Delivered 20–40% uplift through full-funnel Meta audits (15+ apps) by reallocating budget to high-performing segments. Improved app store conversions by 10–20% via ASO audits. Produced 300+ creatives monthly, improving engagement (CTR/IPM) ~30% and reducing fatigue. Executed UGC/influencer campaigns via Insense to produce assets that raised CTR/IPM by 15–25%.

Performance Marketing Executive at Game District

May 1, 2025 - January 31, 2026

Planned, launched, and scaled 30+ UA campaigns across Meta, Google Ads, TikTok, Mintegral, and AppLovin, driving 1M+ installs for Casual, Puzzle, and Simulation titles. Managed daily budgets of $500–$2,000, optimizing spend to improve ROAS and reduce BEP by 15–30 days. Led A/B and multivariate testing (interstitial, rewarded, playable), increasing CTR by 25% and CVR by 15%. Tracked performance via Adjust and GD Insights (D0/D7 ROAS, ARPDAU, LTV, retention). Scaled campaigns from ~$300 to $2,000, achieving 3× ARPDAU growth. Collaborated on 100+ creatives, delivering a 35% uplift in CTR and IPM.

Digital Marketing Executive at Devisers Tech

June 1, 2024 - May 31, 2025

Grew social media presence by 35% in followers and 40% in content views within six months through strategic campaigns, ensuring 100% on-time delivery across multiple platforms. Delivered data-driven performance reports contributing to a 20% ROI lift. Designed visuals in Canva, improving impressions by 30% and interactions by 15%. Sourced and qualified leads on LinkedIn, enhancing lead quality by 25% and engagement by 18%. Conducted A/B testing on email content, achieving 25% higher open rates and 10% higher CTR, raising engagement by 20% and conversions by 15%.