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Hi, I’m Nicole Cassani, a London-based senior marketing strategist with over ten years of experience leading integrated campaigns for large organizations and agency clients. I specialise in digital marketing, growth initiatives and brand storytelling across email, social, SEO, and paid channels. Since returning to work in 2023, I’ve built my own consultancy focused on digital brands, AI-enabled workflows and content systems. I love turning data into actionable strategy and collaborating across cross-functional teams to deliver measurable growth.…Hi, I’m Nicole Cassani, a London-based senior marketing strategist with over ten years of experience leading integrated campaigns for large organizations and agency clients. I specialise in digital marketing, growth initiatives and brand storytelling across email, social, SEO, and paid channels. Since returning to work in 2023, I’ve built my own consultancy focused on digital brands, AI-enabled workflows and content systems. I love turning data into actionable strategy and collaborating across cross-functional teams to deliver measurable growth.

Nicole C. Cassani

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I’m Nicole Cassani, a London-based senior marketing strategist with over ten years of experience leading integrated campaigns for large organizations and agency clients. I specialise in digital marketing, growth initiatives and brand storytelling across email, social, SEO, and paid channels. Since returning to work in 2023, I’ve built my own consultancy focused on digital brands, AI-enabled workflows and content systems. I love turning data into actionable strategy and collaborating across cross-functional teams to deliver measurable growth.…Hi, I’m Nicole Cassani, a London-based senior marketing strategist with over ten years of experience leading integrated campaigns for large organizations and agency clients. I specialise in digital marketing, growth initiatives and brand storytelling across email, social, SEO, and paid channels. Since returning to work in 2023, I’ve built my own consultancy focused on digital brands, AI-enabled workflows and content systems. I love turning data into actionable strategy and collaborating across cross-functional teams to deliver measurable growth.

Available to hire

Hi, I’m Nicole Cassani, a London-based senior marketing strategist with over ten years of experience leading integrated campaigns for large organizations and agency clients. I specialise in digital marketing, growth initiatives and brand storytelling across email, social, SEO, and paid channels.

Since returning to work in 2023, I’ve built my own consultancy focused on digital brands, AI-enabled workflows and content systems. I love turning data into actionable strategy and collaborating across cross-functional teams to deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Online Marketing Consultant at Wells Fargo Bank

January 1, 2016 - December 31, 2020

Led digital marketing strategy for a digital banking product with over 22 million active users. Raised customer activation rates by 30% through structured A/B testing, lifecycle campaigns redesign and personalized content. Ran omni-channel campaigns across email, mobile, SEO and SEM, delivering a 25-30% improvement in engagement metrics. Wrote cross-functional business cases to align Marketing, Legal, Brand and Product; managed campaign budget planning and compliance sign-off.

Senior Marketing Consultant at Cassani Digital

January 1, 2023 - Present

Independent consultancy working with digital and wellness brands on campaign strategy, content systems and AI workflow development. Designed integrated campaigns acrossTikTok, Instagram, Pinterest and email, mapped to customer journey stages, averaging 25% improvement in engagement. Built AI content workflows using ChatGPT, Jasper and Claude, cutting client content production time by 40% without altering approval processes. Wrote campaign documentation, brand guidelines and in-house and agency team content workflows to enable clients to manage outputs autonomously after each project. Managed multiple client accounts simultaneously, from briefs to performance reporting.

Senior Marketing Leader at Dwell Magazine / San Francisco Magazine / Cassani Consulting

January 1, 2002 - December 31, 2015

Led marketing leadership across B2B and B2C clients, managing strategy, campaign delivery and client relationships over thirteen years. Delivered over 100 campaigns across digital and traditional channels, achieving an average 40% increase in brand visibility and 20% improvement in client retention. Secured sponsorships and partnerships worth over $500,000. Managed event marketing, brand activations and multi-channel campaign delivery across multiple concurrent accounts.