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I’m a senior SEO and digital performance specialist with extensive experience across technical SEO, content strategy, e-commerce optimization, analytics, and performance marketing. I translate complex data into actionable insights, drive organic growth, and build scalable content systems using CMS platforms, leading cross-functional teams across time zones. I’m passionate about evidence-based decision-making, continuous learning, and sharing knowledge while delivering measurable business impact. I’ve led SEO strategies for large, competitive sites, built AI-driven content pipelines, and created SOPs to streamline delivery and governance. My work spans technical audits, site migrations, Core Web Vitals governance, keyword research, and forecasting, with hands-on experience in Looker Studio, Google Analytics, GTM, and multilingual SEO. I enjoy collaborating with developers, designers, SMEs, and stakeholders to achieve sustained organic growth and revenue impact.…I’m a senior SEO and digital performance specialist with extensive experience across technical SEO, content strategy, e-commerce optimization, analytics, and performance marketing. I translate complex data into actionable insights, drive organic growth, and build scalable content systems using CMS platforms, leading cross-functional teams across time zones. I’m passionate about evidence-based decision-making, continuous learning, and sharing knowledge while delivering measurable business impact. I’ve led SEO strategies for large, competitive sites, built AI-driven content pipelines, and created SOPs to streamline delivery and governance. My work spans technical audits, site migrations, Core Web Vitals governance, keyword research, and forecasting, with hands-on experience in Looker Studio, Google Analytics, GTM, and multilingual SEO. I enjoy collaborating with developers, designers, SMEs, and stakeholders to achieve sustained organic growth and revenue impact.

Simon

SEO Expert, Content Strategist, Marketing Strategist, +2

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I’m a senior SEO and digital performance specialist with extensive experience across technical SEO, content strategy, e-commerce optimization, analytics, and performance marketing. I translate complex data into actionable insights, drive organic growth, and build scalable content systems using CMS platforms, leading cross-functional teams across time zones. I’m passionate about evidence-based decision-making, continuous learning, and sharing knowledge while delivering measurable business impact. I’ve led SEO strategies for large, competitive sites, built AI-driven content pipelines, and created SOPs to streamline delivery and governance. My work spans technical audits, site migrations, Core Web Vitals governance, keyword research, and forecasting, with hands-on experience in Looker Studio, Google Analytics, GTM, and multilingual SEO. I enjoy collaborating with developers, designers, SMEs, and stakeholders to achieve sustained organic growth and revenue impact.…I’m a senior SEO and digital performance specialist with extensive experience across technical SEO, content strategy, e-commerce optimization, analytics, and performance marketing. I translate complex data into actionable insights, drive organic growth, and build scalable content systems using CMS platforms, leading cross-functional teams across time zones. I’m passionate about evidence-based decision-making, continuous learning, and sharing knowledge while delivering measurable business impact. I’ve led SEO strategies for large, competitive sites, built AI-driven content pipelines, and created SOPs to streamline delivery and governance. My work spans technical audits, site migrations, Core Web Vitals governance, keyword research, and forecasting, with hands-on experience in Looker Studio, Google Analytics, GTM, and multilingual SEO. I enjoy collaborating with developers, designers, SMEs, and stakeholders to achieve sustained organic growth and revenue impact.

Available to hire

I’m a senior SEO and digital performance specialist with extensive experience across technical SEO, content strategy, e-commerce optimization, analytics, and performance marketing. I translate complex data into actionable insights, drive organic growth, and build scalable content systems using CMS platforms, leading cross-functional teams across time zones. I’m passionate about evidence-based decision-making, continuous learning, and sharing knowledge while delivering measurable business impact.

I’ve led SEO strategies for large, competitive sites, built AI-driven content pipelines, and created SOPs to streamline delivery and governance. My work spans technical audits, site migrations, Core Web Vitals governance, keyword research, and forecasting, with hands-on experience in Looker Studio, Google Analytics, GTM, and multilingual SEO. I enjoy collaborating with developers, designers, SMEs, and stakeholders to achieve sustained organic growth and revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

E-commerce Manager at Sheridan Print Products

January 1, 2024 - Present

Managed large-scale product ingestion across Amazon, eBay, and Etsy with thousands of SKUs, implemented SEO-friendly taxonomy and metadata, built AI-driven content pipelines, SOPs, live shipping rate calculations, DNS configuration, platform integrations (Stripe, Cloudflare, third-party SaaS), delivered BI dashboards and monthly SEO KPI reporting; drove content discoverability across Google, Bing and AI discovery platforms through structured data and authority signals.

SEO Manager at Thrive Marcoms

January 1, 2022 - December 31, 2023

Owned technical SEO strategy for multiple client accounts, including full website migrations, DNS updates, site structure crawl optimization, and post-migration performance recovery. Conducted audits, competitor analysis, keyword research, and content gap analyses to build SEO roadmaps aligned with KPIs. Built multi-source BI dashboards in Looker Studio; implemented Google Tag Manager conversions; led Core Web Vitals governance; authored SEO SOPs for content production, on-page optimization, internal linking, schema deployment, and QA. Coordinated client calls across time zones.

SEO Analyst at Freelance / SEO Services NI

January 1, 2020 - December 31, 2022

Delivered end-to-end SEO services for SMEs, including technical audits, keyword research, competitor benchmarking, content gap audits, and post-migration forecasting. Achieved top 3 rankings for 100+ commercial keywords through on-page optimization, topical clustering, internal linking, and authority development. Built and optimized WordPress sites with multilingual support, schema markup, Cloudflare integration, and automated backups via cPanel. Executed targeted outreach and digital PR to grow authority and referral traffic. Implemented UX/CRO improvements with Hotjar heatmaps, funnel analysis, and A/B testing; supported email marketing campaigns with Mailchimp and SendGrid, improving open/click-through rates by 15%+.

SEO Engine Optimization Executive at ORH Marketing

January 1, 2016 - December 31, 2020

Created optimized content to drive 300,000+ new monthly organic users across US, UK, CA, and AU markets. Led backlink and digital PR strategies; managed a distributed team; ensured GDPR compliance; collaborated with developers and stakeholders to implement technical SEO improvements.