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Hi, I’m Malanna Wheat. I’m a Brand Activation & Marketing Manager with 4+ years of experience driving field marketing, event strategy, and brand growth in the beverage and media spaces. I thrive on turning data and partnerships into revenue, delivering high-impact events, and creating engaging content. I’m passionate about building strong cross-functional relationships and delivering results that elevate brand presence. I’m a collaborative, results-driven professional who excels at budget oversight, editorial content, and managing complex programs from concept to execution. I enjoy turning insights into strategic initiatives that resonate with customers and stakeholders alike, while continually seeking operational efficiencies and opportunities for growth.…Hi, I’m Malanna Wheat. I’m a Brand Activation & Marketing Manager with 4+ years of experience driving field marketing, event strategy, and brand growth in the beverage and media spaces. I thrive on turning data and partnerships into revenue, delivering high-impact events, and creating engaging content. I’m passionate about building strong cross-functional relationships and delivering results that elevate brand presence. I’m a collaborative, results-driven professional who excels at budget oversight, editorial content, and managing complex programs from concept to execution. I enjoy turning insights into strategic initiatives that resonate with customers and stakeholders alike, while continually seeking operational efficiencies and opportunities for growth.

Malanna Wheat

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Malanna Wheat. I’m a Brand Activation & Marketing Manager with 4+ years of experience driving field marketing, event strategy, and brand growth in the beverage and media spaces. I thrive on turning data and partnerships into revenue, delivering high-impact events, and creating engaging content. I’m passionate about building strong cross-functional relationships and delivering results that elevate brand presence. I’m a collaborative, results-driven professional who excels at budget oversight, editorial content, and managing complex programs from concept to execution. I enjoy turning insights into strategic initiatives that resonate with customers and stakeholders alike, while continually seeking operational efficiencies and opportunities for growth.…Hi, I’m Malanna Wheat. I’m a Brand Activation & Marketing Manager with 4+ years of experience driving field marketing, event strategy, and brand growth in the beverage and media spaces. I thrive on turning data and partnerships into revenue, delivering high-impact events, and creating engaging content. I’m passionate about building strong cross-functional relationships and delivering results that elevate brand presence. I’m a collaborative, results-driven professional who excels at budget oversight, editorial content, and managing complex programs from concept to execution. I enjoy turning insights into strategic initiatives that resonate with customers and stakeholders alike, while continually seeking operational efficiencies and opportunities for growth.

Available to hire

Hi, I’m Malanna Wheat. I’m a Brand Activation & Marketing Manager with 4+ years of experience driving field marketing, event strategy, and brand growth in the beverage and media spaces. I thrive on turning data and partnerships into revenue, delivering high-impact events, and creating engaging content. I’m passionate about building strong cross-functional relationships and delivering results that elevate brand presence.

I’m a collaborative, results-driven professional who excels at budget oversight, editorial content, and managing complex programs from concept to execution. I enjoy turning insights into strategic initiatives that resonate with customers and stakeholders alike, while continually seeking operational efficiencies and opportunities for growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

HubSpot

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Brand Activation Manager - NorCal at Best Day Brewing

June 1, 2024 - March 1, 2026

Developed and executed regional marketing strategies aligned with annual goals, including events, sampling programs, and retail activation. Analyzed territory performance data to identify trends, optimize campaigns, and improve ROI. Built and maintained partnerships with distributors, retailers, vendors, and brand collaborators to expand market presence. Led high-volume product sampling initiatives and maintained reporting to track engagement and conversion. Partnered with Sales to align inventory planning for seamless event execution. Delivered targeted marketing programs that increased rate of sale and strengthened brand visibility across Northern California.

Senior Impact Associate at TED Conferences LLC

March 1, 2023 - December 1, 2023

Developed and executed impact strategies focused on climate, immigration, democracy, and gender equity initiatives. Managed fundraising pipeline including prospecting, proposal development, and donor engagement strategy. Conducted landscape research to identify high-value philanthropic partners and strategic opportunities. Led cross-functional coordination to streamline workflows between internal teams and external partners. Project-managed multiple impact initiatives, including the immigrant diaspora program. Directed development of TED’s 2023 Impact Report into an interactive digital experience for stakeholders. Supported senior leadership with briefs, proposals, and execution of time-sensitive initiatives and events.

Lead Research Assistant at TED Conferences LLC

December 1, 2020 - March 1, 2022

Led global research initiative (“The Mystery Experiment”) across 7 countries, managing operations and participant engagement. Acted as liaison between research teams, analysts, and external consultants to ensure project alignment. Managed communications for 300+ international participants and maintained high engagement throughout the study. Contributed to data analysis, visualization, and reporting, including clustering and classification of datasets. Supported full research lifecycle, from design and methodology to execution and publication. Copy-edited and verified data accuracy for Infectious Generosity (2024). Supported publication of research findings in academic and public-facing formats.

Content Clearance Specialist at TED Conferences LLC

August 1, 2020 - February 1, 2023

Managed rights and permissions for multimedia content used in TED Talks and related productions. Collaborated with legal, curation, and research teams to ensure compliance and accuracy of all published materials. Secured licensing agreements and ensured proper attribution for third-party content. Supported speakers with content preparation to optimize presentation quality and compliance. Coordinated logistics and production support for virtual and in-person events.

Production Assistant at The Ambassadors Circle

October 1, 2019 - February 1, 2020

Supported end-to-end production of media events, including scripting, run-of-show, and on-site execution. Assisted in developing creative briefs and producing digital content across multiple social impact initiatives. Contributed to event production supporting national conferences and university programs.

Editorial Intern at Modern Luxury

January 1, 2018 - May 1, 2018

Editorial intern supporting magazine content development and publication processes.

Publicity Intern at Universal Music Group/Def Jam Recordings

June 1, 2017 - August 1, 2017

Publicity intern supporting campaigns, media outreach, and event coordination.