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I’m an innovative, motivated marketing professional with two decades of experience in product marketing, enablement, and product management. I thrive autonomously, delivering high-quality, insight-driven outcomes that help education, training, and professional development audiences engage, convert, and grow. I’ve led multi-channel marketing and GTM initiatives across K-12 and literacy education, partnering with cross-functional teams to refine brand identity, optimize content, and drive revenue. I’m passionate about turning market research into actionable strategy and building scalable programs that empower sales and customer success.…I’m an innovative, motivated marketing professional with two decades of experience in product marketing, enablement, and product management. I thrive autonomously, delivering high-quality, insight-driven outcomes that help education, training, and professional development audiences engage, convert, and grow. I’ve led multi-channel marketing and GTM initiatives across K-12 and literacy education, partnering with cross-functional teams to refine brand identity, optimize content, and drive revenue. I’m passionate about turning market research into actionable strategy and building scalable programs that empower sales and customer success.

Deena Meyer

Product Marketer, Brand Strategist, Marketing Strategist, +2

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I’m an innovative, motivated marketing professional with two decades of experience in product marketing, enablement, and product management. I thrive autonomously, delivering high-quality, insight-driven outcomes that help education, training, and professional development audiences engage, convert, and grow. I’ve led multi-channel marketing and GTM initiatives across K-12 and literacy education, partnering with cross-functional teams to refine brand identity, optimize content, and drive revenue. I’m passionate about turning market research into actionable strategy and building scalable programs that empower sales and customer success.…I’m an innovative, motivated marketing professional with two decades of experience in product marketing, enablement, and product management. I thrive autonomously, delivering high-quality, insight-driven outcomes that help education, training, and professional development audiences engage, convert, and grow. I’ve led multi-channel marketing and GTM initiatives across K-12 and literacy education, partnering with cross-functional teams to refine brand identity, optimize content, and drive revenue. I’m passionate about turning market research into actionable strategy and building scalable programs that empower sales and customer success.

Available to hire

I’m an innovative, motivated marketing professional with two decades of experience in product marketing, enablement, and product management. I thrive autonomously, delivering high-quality, insight-driven outcomes that help education, training, and professional development audiences engage, convert, and grow.

I’ve led multi-channel marketing and GTM initiatives across K-12 and literacy education, partnering with cross-functional teams to refine brand identity, optimize content, and drive revenue. I’m passionate about turning market research into actionable strategy and building scalable programs that empower sales and customer success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Marketing Strategy Consultant at Deena Meyer LLC

January 1, 2024 - Present

Provide strategic marketing consulting for education, training, and professional development organizations with emphasis on audience segmentation, messaging, and digital engagement. Conduct audience and market research to inform brand positioning, content strategy, and go-to-market plans. Develop and optimize sales funnels to improve lead generation, nurture pathways, and conversion outcomes. Create and manage social media strategy (LinkedIn and others) including content development, planning, campaign structure, and performance analysis. Deliver actionable insights through data analysis and KPI tracking. Partner with clients to refine brand identity and articulate value propositions tailored to customer groups.

Director, Sales Enablement at Curriculum Associates

January 1, 2022 - January 1, 2024

Lead team responsible for equipping field teams with the information, content, training, and resources needed to support attainment of revenue goals. Maintain and reorganize product and service knowledge base; oversee field support QA system and the launch of new processes. Provide operational support and analysis on systems and results. Train field teams on product content and marketing assets, including creation of video courses and certification. Oversee state adoption submission requirements. Key member of go-to-market functional team, including creating personas, product positioning, messaging, competitive intel, and lifecycle management.

Executive Marketing Manager at Corwin

January 1, 2018 - January 1, 2022

Direct oversight of marketing strategy for Corwin Literacy and Fisher & Frey lines of business. Utilize multi-channel marketing to support lead generation and conversion. Analyze campaign performance to refine messaging and targeting. Develop buyer personas and map customer journeys to improve engagement and retention. Manage budget, measure ROI, and ensure alignment with sales goals. Lead marketing initiatives for selected authors, including website design/maintenance, social media, email, and KPI reporting. Collaborate with senior leadership to identify growth opportunities and implement process efficiencies across teams; mentor and coach a team of marketing professionals.

Partnership Manager with ASU Online at Pearson (Savvas)

January 1, 2017 - January 1, 2018

Strategic direction of the partnership, including cross-functional project management. Build relationships with key stakeholders, align internal teams to partner growth objectives, optimize digital marketing funnels to meet enrollment goals, and implement A/B testing across email, landing pages, and ad campaigns.

Director, Product Marketing and Management at Corwin

January 1, 2013 - January 1, 2017

Accountable for performance of K-12 Math and Literacy supplemental and PreK curriculum product lines; responsible for business case, revenue, plant and operating expenditures, and profit goals. Develop and execute strategic plans to meet annual portfolio goals. Conduct primary and secondary research with research teams on product and market trends and competitive analyses. Manage product lifecycle including development, positioning, pricing, launches, marketing, and sales trainings. Coordinate with internal/external development teams and authors/advisors to ensure on-time, within-budget delivery. Oversee marketing stakeholders including designers and production teams; coordinate vendor, inventory, and marketing channels to align product strategy.

Manager, Product Marketing at Corwin

January 1, 2010 - January 1, 2013

Originate, design, budget, and launch national marketing campaigns for literacy products. Liaise with product development, marketing groups, designers, web developers, sales teams, and trainers to execute marketing strategy for new and existing products. Cultivate brand positioning, pricing, packaging, marketing collateral, messaging, and sales training; oversee a team of Marketing Managers and Specialists to ensure successful execution.

Sales Account Representative at Corwin

January 1, 2007 - January 1, 2010

Collaborate with product, marketing, and inventory groups to strategically position products into territories during adoptions and open sales opportunities, consistently exceeding revenue goals. Prospect and maintain customer relations via on-site and web-based presentations, conferences, and campaigns.