Miriame Basbous

Led LinkedIn organic and paid strategy for France and Benelux, managing content, campaigns and reporting; drove 3×+ performance growth and achieved the highest engagement across all EMEA regions; Planned and executed international trade shows including Solutrans (64,000 attendees), Fleet Expo (4,000) and Les Rencontres Flotauto (2,000); handled registrations, booth coordination, on-site logistics and post-event reporting; Managed website CMS and content (blogs, landing pages) and implemented SEO initiatives; Executed email marketing campaigns and collaborated on global advertising and PR initiatives; Created marketing and sales materials to support product launches.

Updated e-banners, key visuals and brand messaging on e-commerce platforms; Expanded market reach by securing three strategic e-commerce partnerships, boosting sales potential; Assisted in creating and executing campaigns for product bundles across e-commerce platforms; Evaluated and researched Nigerian e-commerce market, trends and opportunities to improve website performance, customer offerings and conversion rates; In charge of communications with the 3 major e-commerce partners (Jumia, Drinks.ng and Glovo) to bring activations to life.

Managed influencer partnerships and social media campaigns - including briefing, contracting, and invoicing processes; Handled guest management and experiences for brand activations; Identified and curated influencer lists for campaign activations, seedings and events; Primary point of contact for stakeholders and clients; Led end-to-end influencer and media seedings, liaising with distributors and carriers for timely deliveries; Handled media relations and press releases for brand product launches with major coverage in Vogue Arabia, Harper’s Bazaar Arabia, Hia, GQ ME and Esquire ME; Delivered detailed KPI reports for monthly coverage and events; Managed inventory for client product lines.