I'm a dynamic and results-driven digital marketing specialist with experience in e-commerce, marketing and public relations across Europe, Africa and the Middle East. I excel at leading social media campaigns, content creation, brand activations and managing partnerships for high-profile global brands. I thrive in fast-paced environments and am eager to leverage my skills to drive growth and success within organizations. I have a keen eye for detail and adapt quickly to new challenges, collaborating effectively with cross-functional teams and external partners to deliver measurable results and impactful campaigns.

Miriame Basbous

I'm a dynamic and results-driven digital marketing specialist with experience in e-commerce, marketing and public relations across Europe, Africa and the Middle East. I excel at leading social media campaigns, content creation, brand activations and managing partnerships for high-profile global brands. I thrive in fast-paced environments and am eager to leverage my skills to drive growth and success within organizations. I have a keen eye for detail and adapt quickly to new challenges, collaborating effectively with cross-functional teams and external partners to deliver measurable results and impactful campaigns.

Available to hire

I’m a dynamic and results-driven digital marketing specialist with experience in e-commerce, marketing and public relations across Europe, Africa and the Middle East. I excel at leading social media campaigns, content creation, brand activations and managing partnerships for high-profile global brands. I thrive in fast-paced environments and am eager to leverage my skills to drive growth and success within organizations.

I have a keen eye for detail and adapt quickly to new challenges, collaborating effectively with cross-functional teams and external partners to deliver measurable results and impactful campaigns.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Support Intern at Geotab
September 1, 2025 - February 1, 2026
Led LinkedIn organic and paid strategy for France and Benelux, managing content, campaigns and reporting; drove 3×+ performance growth and achieved the highest engagement across all EMEA regions; Planned and executed international trade shows including Solutrans (64,000 attendees), Fleet Expo (4,000) and Les Rencontres Flotauto (2,000); handled registrations, booth coordination, on-site logistics and post-event reporting; Managed website CMS and content (blogs, landing pages) and implemented SEO initiatives; Executed email marketing campaigns and collaborated on global advertising and PR initiatives; Created marketing and sales materials to support product launches.
E-commerce Intern at Pernod Ricard Lagos
February 1, 2024 - April 1, 2024
Updated e-banners, key visuals and brand messaging on e-commerce platforms; Expanded market reach by securing three strategic e-commerce partnerships, boosting sales potential; Assisted in creating and executing campaigns for product bundles across e-commerce platforms; Evaluated and researched Nigerian e-commerce market, trends and opportunities to improve website performance, customer offerings and conversion rates; In charge of communications with the 3 major e-commerce partners (Jumia, Drinks.ng and Glovo) to bring activations to life.
Junior Account Executive at Z7 Communications
March 1, 2022 - September 1, 2023
Managed influencer partnerships and social media campaigns - including briefing, contracting, and invoicing processes; Handled guest management and experiences for brand activations; Identified and curated influencer lists for campaign activations, seedings and events; Primary point of contact for stakeholders and clients; Led end-to-end influencer and media seedings, liaising with distributors and carriers for timely deliveries; Handled media relations and press releases for brand product launches with major coverage in Vogue Arabia, Harper’s Bazaar Arabia, Hia, GQ ME and Esquire ME; Delivered detailed KPI reports for monthly coverage and events; Managed inventory for client product lines.
E-commerce Intern at Family Affaire
September 1, 2021 - December 1, 2021
Managed e-commerce operations: product labelling, photography, content editing, website uploads, stock management and order fulfillment; Supported brand visibility and customer engagement, contributing to the Galeries Lafayette pop-up and managing social media content creation.
Marketing Assistant at The Philip Hawkes International Real Estate Agency
August 1, 2021 - March 1, 2022
Contributed to social media strategy and content creation; supported brand communication and visibility; Coordinated client hosting operations, including stay bookings, hosting materials, system setup, and co-led a crowdfunding project.

Education

Master of Science in Marketing and Digital Media at ESCP Business School Madrid, Spain
September 1, 2024 - December 1, 2025
Bachelor of Arts in International Business Administration (DEAN'S LIST) at The American University of Paris
September 1, 2018 - May 1, 2021

Qualifications

Inside LVMH
January 11, 2030 - April 30, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality