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I'm a marketing professional with a track record of building and evolving brands across diverse industries, helping SMBs mid-size companies and large corporations grow through data-driven strategy and multi-channel execution. I enjoy turning business goals into actionable marketing plans, leading cross-functional teams, and delivering creative assets on time and within budget. My experience spans law, construction, IT, finance, non-profit, and manufacturing sectors, with a strong emphasis on branding, content, digital advertising, and B2B campaigns. I thrive in fast-paced environments and value strong client relationships, clear communication, and measurable results. I’m passionate about helping organizations tell compelling stories, optimize their online presence, and drive demand through integrated marketing programs.…I'm a marketing professional with a track record of building and evolving brands across diverse industries, helping SMBs mid-size companies and large corporations grow through data-driven strategy and multi-channel execution. I enjoy turning business goals into actionable marketing plans, leading cross-functional teams, and delivering creative assets on time and within budget. My experience spans law, construction, IT, finance, non-profit, and manufacturing sectors, with a strong emphasis on branding, content, digital advertising, and B2B campaigns. I thrive in fast-paced environments and value strong client relationships, clear communication, and measurable results. I’m passionate about helping organizations tell compelling stories, optimize their online presence, and drive demand through integrated marketing programs.

Alex Diaz

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I'm a marketing professional with a track record of building and evolving brands across diverse industries, helping SMBs mid-size companies and large corporations grow through data-driven strategy and multi-channel execution. I enjoy turning business goals into actionable marketing plans, leading cross-functional teams, and delivering creative assets on time and within budget. My experience spans law, construction, IT, finance, non-profit, and manufacturing sectors, with a strong emphasis on branding, content, digital advertising, and B2B campaigns. I thrive in fast-paced environments and value strong client relationships, clear communication, and measurable results. I’m passionate about helping organizations tell compelling stories, optimize their online presence, and drive demand through integrated marketing programs.…I'm a marketing professional with a track record of building and evolving brands across diverse industries, helping SMBs mid-size companies and large corporations grow through data-driven strategy and multi-channel execution. I enjoy turning business goals into actionable marketing plans, leading cross-functional teams, and delivering creative assets on time and within budget. My experience spans law, construction, IT, finance, non-profit, and manufacturing sectors, with a strong emphasis on branding, content, digital advertising, and B2B campaigns. I thrive in fast-paced environments and value strong client relationships, clear communication, and measurable results. I’m passionate about helping organizations tell compelling stories, optimize their online presence, and drive demand through integrated marketing programs.

Available to hire

I’m a marketing professional with a track record of building and evolving brands across diverse industries, helping SMBs mid-size companies and large corporations grow through data-driven strategy and multi-channel execution. I enjoy turning business goals into actionable marketing plans, leading cross-functional teams, and delivering creative assets on time and within budget. My experience spans law, construction, IT, finance, non-profit, and manufacturing sectors, with a strong emphasis on branding, content, digital advertising, and B2B campaigns.

I thrive in fast-paced environments and value strong client relationships, clear communication, and measurable results. I’m passionate about helping organizations tell compelling stories, optimize their online presence, and drive demand through integrated marketing programs.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Account/Brand Manager at Michael Mackenzie Communications

November 30, 2023 - March 24, 2026

Marketing and content creation for SMBs and mid-size companies; defined business goals and translated them into targeted marketing objectives, strategies, and channel plans; collaborated with web developers, designers, and writers for offline and online deliverables; hands-on with LinkedIn ads, Google ads, Constant Contact emails, and social media; steward of client brand, budgets, timelines, and assets.

Marketing Director at Harbinger Marketing

August 1, 2022 - September 1, 2023

Client relations role expanding marketing for local/family-owned small businesses; developed SEO content to improve SERP; oversaw Google My Business and ran Google and Facebook ad campaigns; planned, designed, and project managed new client websites; managed deliverables including websites, videos, photography, blogs, print ads, paid and organic social media, emails, SMS messages, and local listings maintenance.

Product Marketing Manager (Contract) at Zep Inc.

August 1, 2021 - June 1, 2022

Product management for a cleaner manufacturer in retail & B2B channels; utilized SAP and Business Objects for pricing decisions; partnered with sales to create promotional assets including packaging, pitch decks, and in-store signage; developed competitive audits and category strategies; led end-to-end go-to-market for product launches across retail and eCommerce (Walmart, Amazon) and co-branded partner programs.

Marketing Consultant at Rand Inc.

April 1, 2021 - August 1, 2021

Strategy development, messaging, media planning, and management of third-party vendors; focus on B2B Technology and Services, including healthcare industry clients.

Brand Manager at Georgia-Pacific Building Materials

November 1, 2020 - July 1, 2021

Content development for building materials division (gypsum sheathing, lumber, roofing); wrote creative briefs and developed timelines and budgets for content creation; oversaw case studies, videos, photography, organic social, blogs, newsletters, CEU presentations; developed assets for distributors and end-customers.

Brand Manager at Oldcastle APG

December 1, 2017 - April 1, 2020

Managed four brands: Belgard Commercial Hardscapes, Echelon Masonry, Westile, and Anchor Wall Systems; targeted engineers/architects/specifiers/contractors; developed signage, product displays, and collateral for distributors; collaborated with leadership, Engineering, and Product Management; created brand guidelines, messaging, case studies, sell sheets, media, ad campaigns, install videos, print catalogs, and trade show assets; led PR, social, SEO, and online/digital support; ensured marketing assets were available to sales and coordinated with agencies.

Account Executive at Kleber & Associates

July 1, 2014 - October 1, 2017

Lead account service for B2B accounts (SharkBite, Panolam, Eemax, Georgia-Pacific Gypsum); developed advertising strategies and customer personas; created media plans and ensured accurate execution; managed vendor relations and integrated print, digital, tradeshow, direct response, and CRM/marketing automation campaigns.

Account Coordinator at Valassis Communications, Inc.

December 1, 2010 - July 1, 2014

Supported sales with planning, pricing, and executing print and online advertising campaigns; managed budgets, timelines, and production; reviewed post campaign metrics; partnered with marketing research for consumer insights to inform strategy.

Project Manager (Freelance) at BlueSilver Inc.

April 1, 2009 - October 1, 2010

Marketing consulting for multiple roles including account management, media, traffic, and creative; executed campaigns across emails, print, website development, trade shows, direct mail, digital ads, and 3D visuals; coordinated with vendors and launched social media campaigns; launched and maintained Salesforce.com for CRM.

Assistant Account Executive at HSR Business to Business

September 1, 2006 - January 1, 2009

Supported senior account team; facilitated print and online campaigns for clients in building materials, relocation, mobile technologies, insurance, and tax/accounting; planned and developed ads, microsites, direct mail, emails, SEO/SEM, events, and CRM.

Media Assistant at Kelly, Scott & Madison

August 31, 2004 - August 31, 2006

Managed broadcast media buys from planning to execution; daily coordination with TV/radio reps; generated buy reports; negotiated ad space to meet client goals.