Available to hire
Hi, I’m Asmita Ghosh, a digital marketing professional based in London. I specialise in building engaging social media campaigns, content strategy, and brand storytelling that connect with audiences across Instagram, TikTok, and Facebook. I love turning ideas into compelling visuals and copy that drive growth.
With experience across India and the UK, I’ve partnered with retailers, entertainment brands and startups to plan content calendars, design visuals, run influencer collaborations, and optimise campaigns. I enjoy collaborating with designers to maintain a consistent brand voice and using data to refine tactical plans for better results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media Manager at Putera Puteri Group
December 1, 2025 - PresentManage end-to-end social media activity across Instagram, TikTok, and Facebook. Plan and publish content calendars featuring reels, carousels, stories, and promotional posts tailored to each platform. Collaborate with a graphic designer to produce visually consistent content and engaging branded material. Drive promotion of menu launches, special offers, and seasonal campaigns through organic and paid social media activity. Monitor content performance and audience response to refine content planning and improve the effectiveness of digital activity.
Social Media Executive at Fark
May 1, 2024 - August 31, 2024Managed social media for retail and EV brands (100K+ followers). Analyzed competitor performance and trends to improve client content strategy and positioning. Developed monthly content strategies for retail malls, including creative designs and contests, driving engagement. Led influencer partnerships and visual campaigns, aligning execution with client goals and market trends. Coordinated multilingual ad copies in 4 languages.
Social Media Executive at Electric Digital
April 1, 2022 - March 31, 2023Conducted audience research for 4 clients, increasing engagement rates by 32% across social platforms. Developed monthly content strategies with creative campaigns, driving 28% engagement. Implemented half-yearly marketing roadmaps across banking, FMCG, SaaS, and travel industries. Enhanced landing page design for multiple clients to drive increased sessions and conversions. Coordinated with team members to create ad copies in 4 languages.
Influencer Marketing Executive at Illumination Media
September 1, 2021 - March 31, 2022Collaborated with Disney Hotstar platform, strategizing and executing influencer campaigns to promote upcoming, new, and trending shows across Instagram and Twitter. Partnered with 15+ micro and macro-influencers, managing collaborations with 95% campaign completion rate. Actively interacted with social media pages and influencers for promotions on the platform. Created 10-12 week content cycles for brand pages and influencer partnerships.
Education
MSc Digital Marketing (Merit) at University of Exeter
September 1, 2024 - September 30, 2025Certificate in Digital Marketing at Indira Gandhi Open University
October 1, 2022 - March 31, 2023MA in Public Administration at Indira Gandhi Open University
December 1, 2022 - January 31, 2023BA Sociology (Major), Food and Nutrition (Minor) at Maneckji Cooper College, Mumbai, India
June 1, 2015 - May 31, 2018Senior Secondary Certificate at Maneckji Cooper Education Trust School, Mumbai, India
January 1, 2011 - March 31, 2013Qualifications
Certificate in Digital Marketing
October 1, 2022 - March 31, 2023Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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