Hi there! I’m Keefa Shine, a Marketing & Social Media Specialist based in Naas, Ireland. I’ve led social media, content creation and event promotion for 5+ brands, coordinating across channels to maintain a consistent brand voice and drive engagement. I enjoy turning insights into creative campaigns and working closely with teams to deliver measurable results. Over the years I’ve grown audiences, integrated CRM data for targeted outreach, and helped run large-scale promotions and campaigns—from in-store POS to national competitions—while living our values and aiming for excellent customer experiences.

Keefa Shine

Hi there! I’m Keefa Shine, a Marketing & Social Media Specialist based in Naas, Ireland. I’ve led social media, content creation and event promotion for 5+ brands, coordinating across channels to maintain a consistent brand voice and drive engagement. I enjoy turning insights into creative campaigns and working closely with teams to deliver measurable results. Over the years I’ve grown audiences, integrated CRM data for targeted outreach, and helped run large-scale promotions and campaigns—from in-store POS to national competitions—while living our values and aiming for excellent customer experiences.

Available to hire

Hi there! I’m Keefa Shine, a Marketing & Social Media Specialist based in Naas, Ireland. I’ve led social media, content creation and event promotion for 5+ brands, coordinating across channels to maintain a consistent brand voice and drive engagement. I enjoy turning insights into creative campaigns and working closely with teams to deliver measurable results.

Over the years I’ve grown audiences, integrated CRM data for targeted outreach, and helped run large-scale promotions and campaigns—from in-store POS to national competitions—while living our values and aiming for excellent customer experiences.

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Language

English
Fluent

Work Experience

Social Media Specialist at NPI - New Payment Innovation
January 1, 2026 - Present
Joined January 2026 in the Marketing Department, taking over social media accounts for 5+ brands.
Marketing & Communications Executive at WEEE Ireland
August 1, 2025 - December 31, 2025
Joined in August 2025; implemented a social media plan; contributed to the 2024 School Batteries Competition; managed PR and sponsorships; created a Battery Awareness campaign (Never Bin Batteries) including imagery, messaging, website and radio ads.
Marketing Executive at Eason
April 1, 2022 - July 31, 2025
Joined April 2022 as Marketing Executive. In a short-staffed period I self-managed all marketing activities, developed multi-channel plans, built a CRM workflow, and supported events and campaigns.
Marketing Assistant at Brokers Ireland
February 1, 2018 - June 1, 2018
February 2018 - June 2018; supported Marketing & Events Manager and Branding & Communications Manager; contributed to social media, events, content creation and administrative tasks.
Marketing & Admin Assistant (Contract) at Fusion Marketing
May 1, 2016 - August 1, 2016
May 2016 - August 2016; created and scheduled social media for clients, researched and published client blogs, managed outreach to suppliers and general office administration.

Education

Diploma in Event Management at IBAT College Dublin
June 1, 2019 - September 1, 2019
Professional Diploma in Digital Marketing at Digital Marketing Institute, Online
July 1, 2017 - April 30, 2026
Bachelor of Arts (Honours) Media & Public Relations at Institute of Technology Carlow
September 1, 2012 - May 1, 2016

Qualifications

Diploma in Event Management
June 1, 2019 - September 1, 2019
Professional Diploma in Digital Marketing
July 1, 2017 - April 30, 2026
Bachelor of Arts (Honours) in Media & Public Relations
September 1, 2012 - May 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Education