Hi, I’m Michael R. Kirkpatrick. I’m a senior marketing and community leader with over six years of experience building connections between creators, players, and brands across indie and AAA teams. I excel at creating scalable, high-engagement systems that support launches and sustained growth while protecting brand trust. I specialize in building community infrastructures from scratch and operating them through periods of rapid growth and high visibility, delivering clear messaging and cross-functional coordination to drive results.

Michael R. Kirkpatrick

Hi, I’m Michael R. Kirkpatrick. I’m a senior marketing and community leader with over six years of experience building connections between creators, players, and brands across indie and AAA teams. I excel at creating scalable, high-engagement systems that support launches and sustained growth while protecting brand trust. I specialize in building community infrastructures from scratch and operating them through periods of rapid growth and high visibility, delivering clear messaging and cross-functional coordination to drive results.

Available to hire

Hi, I’m Michael R. Kirkpatrick. I’m a senior marketing and community leader with over six years of experience building connections between creators, players, and brands across indie and AAA teams. I excel at creating scalable, high-engagement systems that support launches and sustained growth while protecting brand trust.
I specialize in building community infrastructures from scratch and operating them through periods of rapid growth and high visibility, delivering clear messaging and cross-functional coordination to drive results.

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Experience Level

Intermediate
Intermediate
Intermediate

Work Experience

Social Media Manager at Confidential Fortune 50 Tech Company
March 1, 2026 - Present
Own weekend social coverage as sole operator across channels with 1M+ followers; manage high-volume inbound activity, triaging 200+ daily messages and 100+ tagged stories with response times within minutes; lead real-time crisis communication during high-visibility incidents; identify and act on trends and UGC, including owning a top-performing campaign that reached 400K+ organic views; monitor global sentiment and deliver actionable insights to cross-functional partners to guide response and positioning.
Community Producer at Netflix (via Magnit Global)
May 1, 2025 - December 1, 2025
Owned Discord strategy and served as the primary conduit between the development team and players during active development; planned and delivered milestone-based updates aligned with feature lock-ins; synthesized recurring questions and sentiment into guidance that shaped messaging and production priorities; redesigned and updated in-game FAQ system from the ground up as a core player resource; managed expectations during high-visibility updates while protecting long-term brand credibility.
Lead Community Manager at Windwalk Games
May 1, 2022 - March 1, 2025
Led community and community-led marketing strategy for 20+ separate communities; Built community infrastructure from zero and scaled Discord audiences to over 100K members; Owned community launch execution end to end, translating developer inputs into player-facing schedules and campaigns; established repeatable live programming models that sustained attention and drove growth; built and ran creator programs working with creators from roughly 50 to 5,000 average viewers; supported launches and live updates that contributed to 300K+ Steam wish lists and 250K+ Early Access sales.
Lead Community Specialist at Cointelegraph Studio
February 1, 2022 - May 1, 2022
Supported high-visibility campaigns across global audiences during fast-moving news cycles; translated complex subject matter into clear messaging under tight timelines; helped maintain credibility and community sentiment as sentiment shifted.
Head of Community at Tilt Games
March 1, 2020 - February 1, 2022
Established early community and marketing foundations for an indie publisher; designed recurring engagement initiatives that increased participation and viewership fivefold; created feedback loops between players and developers to inform release planning.
Stream Events Coordinator at The Cookie Brigade
June 1, 2024 - Present
Coordinated large-scale charity live stream events in involvement with 75+ volunteers and creators; supported multi-day virtual and in-person events through scheduling and live coordination; worked with organizers and creators to maintain pacing, engagement, and professionalism.

Education

Software Engineering Bootcamp at University of Maryland Global Campus
January 1, 2024 - May 1, 2026
High School Diploma at Kings ton High School
January 1, 2010 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Other