Hello! I’m a Creative Brand Designer with 5+ years of experience building cohesive visual identities, illustration-led brand systems, logos, packaging, and mascots. I draw from minimalist aesthetics inspired by Scandinavian and Japanese design to craft distinct, audience-ready brands. I collaborate closely with clients to refine a single cohesive concept and deliver sophisticated branding across lifestyle, apparel, cafe, and digital spaces. Proficient in Adobe Illustrator and Photoshop, I translate reference materials into unique visual directions while maintaining brand consistency and a polished, print-ready finish.

DEEP SHETA

Hello! I’m a Creative Brand Designer with 5+ years of experience building cohesive visual identities, illustration-led brand systems, logos, packaging, and mascots. I draw from minimalist aesthetics inspired by Scandinavian and Japanese design to craft distinct, audience-ready brands. I collaborate closely with clients to refine a single cohesive concept and deliver sophisticated branding across lifestyle, apparel, cafe, and digital spaces. Proficient in Adobe Illustrator and Photoshop, I translate reference materials into unique visual directions while maintaining brand consistency and a polished, print-ready finish.

Available to hire

Hello! I’m a Creative Brand Designer with 5+ years of experience building cohesive visual identities, illustration-led brand systems, logos, packaging, and mascots. I draw from minimalist aesthetics inspired by Scandinavian and Japanese design to craft distinct, audience-ready brands.

I collaborate closely with clients to refine a single cohesive concept and deliver sophisticated branding across lifestyle, apparel, cafe, and digital spaces. Proficient in Adobe Illustrator and Photoshop, I translate reference materials into unique visual directions while maintaining brand consistency and a polished, print-ready finish.

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Language

English
Advanced

Work Experience

Freelance Digital Designer at Self-Employed
August 1, 2024 - Present
Designed UI/UX layouts and branding for clients; created modern and responsive design concepts; used tools like Figma, Photoshop, Illustrator, and InDesign; communicated with clients to understand their needs; delivered simple, clean, and user-focused designs; designed mobile-first and responsive layouts; applied consistent design systems across projects.
Junior Web Designer & UI Designer at Microstars Pvt Ltd
November 1, 2023 - August 1, 2024
Designed clean and user-friendly website layouts; Created wireframes and UI designs using Figma; Worked with developers to build and improve websites; Updated website content and fixed design issues; Assisted in maintaining design consistency across pages.
Web & UI Designer Intern at Microstars Pvt Ltd
July 1, 2023 - August 1, 2023
Built responsive and user-friendly web designs; Worked with tools like Figma, Adobe XD, and Canva; Improved design consistency and usability; Supported UI design updates and minor feature improvements; Practiced user-centered design principles in real projects.
Digital Designer at Self-Employed / Freelance
August 1, 2024 - Present
Designed UI/UX layouts and branding for clients; Created modern and responsive design concepts; Used tools like Figma, Photoshop, Illustrator, and InDesign; Communicated with clients to understand their needs; Delivered simple, clean, and user-focused designs; Designed mobile-first and responsive layouts; Applied consistent design systems across projects.
Freelance Brand & Graphic Designer at Self-Employed
August 1, 2024 - Present
Developed brand identities, logo designs, and visual identity systems for 15+ clients across lifestyle, apparel, and digital sectors. Interpreted client reference materials and mood boards to translate them into illustration-led visual directions including mascots, icon sets, and graphic elements. Designed packaging mockups, print-ready collateral, social media graphics, and email design assets while maintaining brand consistency. Applied minimalist design principles and refined typography to produce sophisticated, audience-targeted visual brands. Collaborated iteratively with clients—presenting concepts, incorporating feedback, and refining to final delivery.
Brand Identity Designer at iRule Kids TV Inc.
September 1, 2025 - December 1, 2025
Led full rebranding initiative: logo design, visual identity system, brand guidelines, illustration-style assets, and digital deliverables. Managed end-to-end stakeholder relationships—presenting brand concepts and iterating based on client feedback. Designed web and social media assets ensuring cross-platform visual consistency; received client-issued certificate of recognition.
Graphic Designer (Co-op) at Cox Purtell Staffing Services
April 1, 2025 - August 1, 2025
Created 30+ visual assets for print and digital marketing campaigns — posters, packaging layouts, brand collateral, and social media graphics. Designed with focus on color theory, visual hierarchy, and grid systems using Adobe Illustrator, Photoshop, and InDesign. Maintained brand consistency across 5+ client accounts through design systems and agile workflows.
Junior Web & UI Designer at Micronstars Pvt Ltd
January 1, 2021 - August 1, 2024
Designed 50+ website UI layouts and interactive prototypes in Figma; built and maintained design systems ensuring visual consistency. Collaborated cross-functionally with developers in agile sprints to implement responsive, accessible web interfaces. Conducted usability testing and iterative design reviews, reducing revision cycles by 35%.

Education

Diploma at Bow Valley College, Calgary
January 11, 2030 - May 1, 2026
Diploma at Bhagwan Mahavir University, India
January 11, 2030 - May 1, 2026
Diploma in Digital Design at Bow Valley College
January 11, 2030 - May 1, 2026
Diploma in Computer Engineering at Bhagwan Mahavir University
January 11, 2030 - May 1, 2026
Diploma in Digital Design at Bow Valley College
January 11, 2030 - May 4, 2026
Diploma in Computer Engineering at Bhagwan Mahavir University, India
January 11, 2030 - May 4, 2026
Diploma in Digital Design at Bow Valley College
January 11, 2030 - May 9, 2026
Diploma in Computer Engineering at Bhagwan Mahavir University
January 11, 2030 - May 9, 2026
Digital Design Diploma at Bow Valley College, Calgary
September 1, 2024 - April 1, 2026
Diploma in Computer Engineering at Bhagwan Mahavir University, India
June 1, 2020 - July 1, 2023

Qualifications

Design Certification – Interaction Design Foundation (IDF)
January 1, 2026 - June 10, 2026
Adobe Certified Professional – Graphic Design & Illustration – Adobe Creative Suite
June 1, 2025 - June 10, 2026
UX Google UX Design Certificate – Google / Coursera
August 1, 2024 - June 10, 2026
Graphic Design Specialization – Coursera / California Institute of the Arts
February 1, 2024 - June 10, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail