I'm a dynamic, resourceful designer and marketer with a track record in user experience design, brand systems, and cross-functional collaboration. I thrive in fast-paced environments and enjoy turning complex problems into clear, scalable creative solutions. My approach blends empathy, data-driven thinking, and a passion for storytelling to help products and brands connect with people. I’m motivated by working with product marketing, demand generation, sales, and executive stakeholders to align creative with business objectives and customer lifecycle strategies. I value continuous learning, cross-cultural understanding, and mentoring teammates to elevate team performance while delivering high-quality service and consistent results.

Parker Martin

I'm a dynamic, resourceful designer and marketer with a track record in user experience design, brand systems, and cross-functional collaboration. I thrive in fast-paced environments and enjoy turning complex problems into clear, scalable creative solutions. My approach blends empathy, data-driven thinking, and a passion for storytelling to help products and brands connect with people. I’m motivated by working with product marketing, demand generation, sales, and executive stakeholders to align creative with business objectives and customer lifecycle strategies. I value continuous learning, cross-cultural understanding, and mentoring teammates to elevate team performance while delivering high-quality service and consistent results.

Available to hire

I’m a dynamic, resourceful designer and marketer with a track record in user experience design, brand systems, and cross-functional collaboration. I thrive in fast-paced environments and enjoy turning complex problems into clear, scalable creative solutions. My approach blends empathy, data-driven thinking, and a passion for storytelling to help products and brands connect with people.

I’m motivated by working with product marketing, demand generation, sales, and executive stakeholders to align creative with business objectives and customer lifecycle strategies. I value continuous learning, cross-cultural understanding, and mentoring teammates to elevate team performance while delivering high-quality service and consistent results.

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Language

English
Fluent
Irish
Beginner
French
Beginner

Work Experience

Brand Manager at Produktiv
August 1, 2025 - February 1, 2026
Led development of scalable brand guidelines and design systems in Figma for a portfolio of brands, enabling rapid marketing expansion and consistent brand representation across digital channels. Maintained uniform brand messaging across platforms and coached junior team members to drive results. Developed creative marketing campaigns to boost brand visibility and aligned creative work with business goals.
Multimedia Design Manager at Hansen Technologies
July 1, 2014 - July 1, 2025
Directed design initiatives across multiple departments, ensuring project requirements were understood and deadlines met. Implemented user-centered design to improve customer engagement, conducted market analysis, and established new product designs. Collaborated cross-functionally with marketing, product, and technology teams to deliver cohesive brand storytelling and streamlined workflows.
Graphic and Web Designer at factor[e] design initiative
August 1, 2012 - May 1, 2014
Organised client updates and ensured brand guideline alignment across website redesigns. Created wireframes and mockups; developed brand identities using Adobe Illustrator and refined designs with Art Director input. Built user-focused websites and mobile interfaces, producing hand-off-ready assets for developers.
Webmaster and Communications Assistant at Ecumenical Advocacy Alliance
July 1, 2011 - August 1, 2012
Developed a custom Drupal 7 theme and migrated content from Typo3 to Drupal 7. Managed large newsletter databases and HTML press releases across CMSs (Typo3, Drupal 7, WordPress). Ensured navigational coherence, accessibility, and effective online outreach; supported events with multimedia materials and provided basic troubleshooting.
Computer Lab Assistant at McMaster University Technology Services
September 1, 2009 - April 1, 2011
Provided on-site technical support, maintained lab workstations, and guided students through software and hardware issues. Coordinated with IT to resolve incidents, procured supplies, and ensured safety and compliance in the lab environment.
Security Officer at G4S Secure Solutions
August 1, 2008 - September 1, 2010
Provided security oversight across healthcare and cultural settings, monitored CCTV, dispatched patrol staff, and responded to alarms. Maintained asset protection for exhibits and facilities, followed emergency protocols, and collaborated with local law enforcement to enhance site security.
Infantry Rifleman at Canadian Armed Forces - Reserves
June 1, 2004 - February 1, 2007
Operated weapons and communications systems, maintained equipment, and completed mission orders under pressure. Built secure communication links between units and contributed to defensive operations as part of the Royal Hamilton Light Infantry reserve duties.

Education

Bachelor of Arts, Multimedia Theatre & Film Studies - Honours at McMaster University
September 1, 2006 - April 1, 2011

Qualifications

GDPR Compliance: Essential Training
January 1, 2018 - May 1, 2026
General Data Protection Regulation
January 1, 2021 - February 28, 2022
Cybersecurity at Work
February 1, 2020 - March 31, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education