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Hi, I'm Yeganeh Ghasemi, a data-driven UX Designer with a psychology background and hands-on experience across B2B and B2C product design. I combine behavioral insights, user research, and analytics tools like Google Analytics and Hotjar to drive meaningful, user-centered experiences. I'm currently pursuing an MSc in Digital Media Art and Engineering at LSU, and I enjoy bridging product strategy with design execution to turn user needs into measurable outcomes. I thrive in cross-functional teams and am passionate about turning data and empathy into intuitive digital experiences.…Hi, I'm Yeganeh Ghasemi, a data-driven UX Designer with a psychology background and hands-on experience across B2B and B2C product design. I combine behavioral insights, user research, and analytics tools like Google Analytics and Hotjar to drive meaningful, user-centered experiences. I'm currently pursuing an MSc in Digital Media Art and Engineering at LSU, and I enjoy bridging product strategy with design execution to turn user needs into measurable outcomes. I thrive in cross-functional teams and am passionate about turning data and empathy into intuitive digital experiences.

Yeganeh Ghasemi

UX Designer, UI Designer, Product Designer, +2

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Hi, I'm Yeganeh Ghasemi, a data-driven UX Designer with a psychology background and hands-on experience across B2B and B2C product design. I combine behavioral insights, user research, and analytics tools like Google Analytics and Hotjar to drive meaningful, user-centered experiences. I'm currently pursuing an MSc in Digital Media Art and Engineering at LSU, and I enjoy bridging product strategy with design execution to turn user needs into measurable outcomes. I thrive in cross-functional teams and am passionate about turning data and empathy into intuitive digital experiences.…Hi, I'm Yeganeh Ghasemi, a data-driven UX Designer with a psychology background and hands-on experience across B2B and B2C product design. I combine behavioral insights, user research, and analytics tools like Google Analytics and Hotjar to drive meaningful, user-centered experiences. I'm currently pursuing an MSc in Digital Media Art and Engineering at LSU, and I enjoy bridging product strategy with design execution to turn user needs into measurable outcomes. I thrive in cross-functional teams and am passionate about turning data and empathy into intuitive digital experiences.

Available to hire

Hi, I’m Yeganeh Ghasemi, a data-driven UX Designer with a psychology background and hands-on experience across B2B and B2C product design. I combine behavioral insights, user research, and analytics tools like Google Analytics and Hotjar to drive meaningful, user-centered experiences.

I’m currently pursuing an MSc in Digital Media Art and Engineering at LSU, and I enjoy bridging product strategy with design execution to turn user needs into measurable outcomes. I thrive in cross-functional teams and am passionate about turning data and empathy into intuitive digital experiences.

Skills

Web Design

Experience Level

Web Design

Expert

Language

English

Fluent

Persian

Advanced

Work Experience

Product Manager & UX Collaborator at Bodayga

January 1, 2024 - January 1, 2026

Led product management for B2B and B2C cannabis marketplace apps serving dispensaries across Missouri, Mississippi, and Louisiana. Collaborated on the UX design of the B2C application, contributed to wireframes, user flows, and interaction design in close partnership with the design team. Conducted user research and usability analysis to improve discoverability and purchase conversion. Bridged product strategy and design execution, ensuring user needs were central to every feature decision.

Product Manager at Okala

January 1, 2023 - January 1, 2024

Owned the discovery and purchase journey for Okala's e-commerce platform, identifying friction points and driving UX improvements. Worked directly with Google Analytics and Hotjar to analyze user behavior, heatmaps, and session recordings. Collaborated cross-functionally with design and engineering to ship user-centered features.

Product Management Intern at Snapp Group

October 1, 2022 - January 1, 2023

Supported product discovery and requirement documentation for one of Iran's leading super-apps. Gained hands-on experience in agile workflows, user story writing, and cross-functional collaboration.