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Hi, I’m Angeline Bethel, a Kutztown University graduate with a B.F.A. in Communication Design and a passion for illustration and design. I love blending traditional art techniques with digital tools to create engaging visuals for brands, publications, and personal projects. I’m always exploring new ways to tell stories through imagery and layout, whether through editorial illustrations, branding materials, or solo art pieces. Beyond my studio work, I’ve gained hands-on experience in retail visual merchandising and customer engagement, and I’ve pursued freelance illustration and design projects that push me to grow in concept development, typography, and print/web production. I’m excited to bring curiosity, collaboration, and a strong work ethic to a creative team and continue expanding my skill set in branding, editorial design, and product visuals.…Hi, I’m Angeline Bethel, a Kutztown University graduate with a B.F.A. in Communication Design and a passion for illustration and design. I love blending traditional art techniques with digital tools to create engaging visuals for brands, publications, and personal projects. I’m always exploring new ways to tell stories through imagery and layout, whether through editorial illustrations, branding materials, or solo art pieces. Beyond my studio work, I’ve gained hands-on experience in retail visual merchandising and customer engagement, and I’ve pursued freelance illustration and design projects that push me to grow in concept development, typography, and print/web production. I’m excited to bring curiosity, collaboration, and a strong work ethic to a creative team and continue expanding my skill set in branding, editorial design, and product visuals.

Angeline Bethel

Illustrator, Designer, Graphic Designer, +2

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Hi, I’m Angeline Bethel, a Kutztown University graduate with a B.F.A. in Communication Design and a passion for illustration and design. I love blending traditional art techniques with digital tools to create engaging visuals for brands, publications, and personal projects. I’m always exploring new ways to tell stories through imagery and layout, whether through editorial illustrations, branding materials, or solo art pieces. Beyond my studio work, I’ve gained hands-on experience in retail visual merchandising and customer engagement, and I’ve pursued freelance illustration and design projects that push me to grow in concept development, typography, and print/web production. I’m excited to bring curiosity, collaboration, and a strong work ethic to a creative team and continue expanding my skill set in branding, editorial design, and product visuals.…Hi, I’m Angeline Bethel, a Kutztown University graduate with a B.F.A. in Communication Design and a passion for illustration and design. I love blending traditional art techniques with digital tools to create engaging visuals for brands, publications, and personal projects. I’m always exploring new ways to tell stories through imagery and layout, whether through editorial illustrations, branding materials, or solo art pieces. Beyond my studio work, I’ve gained hands-on experience in retail visual merchandising and customer engagement, and I’ve pursued freelance illustration and design projects that push me to grow in concept development, typography, and print/web production. I’m excited to bring curiosity, collaboration, and a strong work ethic to a creative team and continue expanding my skill set in branding, editorial design, and product visuals.

Available to hire

Hi, I’m Angeline Bethel, a Kutztown University graduate with a B.F.A. in Communication Design and a passion for illustration and design. I love blending traditional art techniques with digital tools to create engaging visuals for brands, publications, and personal projects. I’m always exploring new ways to tell stories through imagery and layout, whether through editorial illustrations, branding materials, or solo art pieces.

Beyond my studio work, I’ve gained hands-on experience in retail visual merchandising and customer engagement, and I’ve pursued freelance illustration and design projects that push me to grow in concept development, typography, and print/web production. I’m excited to bring curiosity, collaboration, and a strong work ethic to a creative team and continue expanding my skill set in branding, editorial design, and product visuals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Floor Lead at LUSH Cosmetics

July 1, 2025 - Present

Analyzed hourly store metrics to optimize floor layout and drive sales; provided feedback, coaching, and training to staff to improve performance; managed opening/closing procedures, register balancing, and daily deposits; created and implemented new visual merchandising displays aligned with current campaigns and brand guidelines to increase customer engagement; oversaw inventory management and stocking; resolved customer inquiries and complaints promptly to ensure a positive shopping experience.

Sales Ambassador at LUSH Cosmetics

January 1, 2023 - July 1, 2025

Built rapport with customers, using open-ended questions to ensure clients are matched with suitable merchandise; educated clients on brand values and product knowledge; leveraged company resources for personal growth and product expertise; maintained a well-organized shop floor and collaborated with colleagues to meet customer needs and store goals.

Seasonal Sales Ambassador at LUSH Cosmetics

November 1, 2022 - January 1, 2023

Provided one-on-one consultations about products, demonstrated suggested uses, and maintained a constant presence on the sales floor to address customer needs; operated POS system for sales, refunds, exchanges, and discounts; stayed up to date with new products, promotions, and ensured inventory control and quality assurance.

Assistant Baker at The Modern Crumb

August 1, 2021 - February 1, 2022

Assisted lead bakers with kitchen projects, maintained displays and bakery tidiness, connected with customers regarding custom orders and questions, and led daily closing cleaning to prepare the bakery for the morning shift.

Illustrator/Exhibitor at MOCCA Fest

April 1, 2017 - April 1, 2017

Illustrated and wrote an original zine, printed and constructed by hand; held a table on the exhibition floor to promote work and network with peers; sold and promoted work created by peers and myself.

Volunteer Designer at Designathon

March 1, 2017 - March 1, 2017

Volunteered as a designer to lead a team in creating a full-page brochure for the local Historical Society; illustrated and redesigned a logo for print and web; collaborated on team and individual assignments.