Field Merchandiser & Retail Merchandise Analyst at Canadian Tire Corporation (CTC)

Coordinated new store builds and retrofits, managing onsite relationships with Associate Dealers, 65+ store employees and multiple tradespeople. Created Planograms (merchandising guides) based on comprehensive space productivity and product assortment analysis.

Owner / Retail Consultant at Chameleon Tree Consulting

Developed and executed visual merchandising designs, retail floor plans and seasonal changeovers.

Store Designer, Store Design at Canadian Tire Corporation (CTC)

Prototyping & Documentation: Developed custom fixture designs and technical drawings including material specifications and fabrication methods. Scalability: Conducted post-mortem analyses to de-engineer designs for national rollouts ensuring economic efficiency. Stakeholder Management: Collaborated with cross functional teams, external design and architectural firms, fixture vendors and skilled trades to deliver high-performance retail environments. Operational Excellence: Proven ability to enhance customer experience, optimize sales performance, and manage complex projects across diverse retail environments.