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Hi, I'm Aman Rose Yeboua, a Digital Marketing Analyst based in the United States with 5+ years of experience architecting high-ROI multi-channel campaigns. I bridge marketing automation (HubSpot, Salesforce) with advanced data visualization (Tableau, Power BI) to design Go-To-Market strategies and optimize conversion funnels with precise event tracking (GTM, UTM). I also blend UI/UX web optimization (HTML/CSS, Figma) with high-fidelity creative asset development (Adobe Creative Suite) to drive measurable revenue growth while maintaining strict GDPR, CCPA, and ADA compliance. I thrive on turning data into action and collaborating with cross-functional teams to deliver measurable ROI. My approach emphasizes experimentation (A/B testing, KPI reporting) and data-driven storytelling, ensuring stakeholders can understand performance results and act on insights while staying aligned with brand guidelines.…Hi, I'm Aman Rose Yeboua, a Digital Marketing Analyst based in the United States with 5+ years of experience architecting high-ROI multi-channel campaigns. I bridge marketing automation (HubSpot, Salesforce) with advanced data visualization (Tableau, Power BI) to design Go-To-Market strategies and optimize conversion funnels with precise event tracking (GTM, UTM). I also blend UI/UX web optimization (HTML/CSS, Figma) with high-fidelity creative asset development (Adobe Creative Suite) to drive measurable revenue growth while maintaining strict GDPR, CCPA, and ADA compliance. I thrive on turning data into action and collaborating with cross-functional teams to deliver measurable ROI. My approach emphasizes experimentation (A/B testing, KPI reporting) and data-driven storytelling, ensuring stakeholders can understand performance results and act on insights while staying aligned with brand guidelines.

Aman Rose Yeboua

Digital Marketer, Marketing Analyst, Brand Strategist, +2

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Hi, I'm Aman Rose Yeboua, a Digital Marketing Analyst based in the United States with 5+ years of experience architecting high-ROI multi-channel campaigns. I bridge marketing automation (HubSpot, Salesforce) with advanced data visualization (Tableau, Power BI) to design Go-To-Market strategies and optimize conversion funnels with precise event tracking (GTM, UTM). I also blend UI/UX web optimization (HTML/CSS, Figma) with high-fidelity creative asset development (Adobe Creative Suite) to drive measurable revenue growth while maintaining strict GDPR, CCPA, and ADA compliance. I thrive on turning data into action and collaborating with cross-functional teams to deliver measurable ROI. My approach emphasizes experimentation (A/B testing, KPI reporting) and data-driven storytelling, ensuring stakeholders can understand performance results and act on insights while staying aligned with brand guidelines.…Hi, I'm Aman Rose Yeboua, a Digital Marketing Analyst based in the United States with 5+ years of experience architecting high-ROI multi-channel campaigns. I bridge marketing automation (HubSpot, Salesforce) with advanced data visualization (Tableau, Power BI) to design Go-To-Market strategies and optimize conversion funnels with precise event tracking (GTM, UTM). I also blend UI/UX web optimization (HTML/CSS, Figma) with high-fidelity creative asset development (Adobe Creative Suite) to drive measurable revenue growth while maintaining strict GDPR, CCPA, and ADA compliance. I thrive on turning data into action and collaborating with cross-functional teams to deliver measurable ROI. My approach emphasizes experimentation (A/B testing, KPI reporting) and data-driven storytelling, ensuring stakeholders can understand performance results and act on insights while staying aligned with brand guidelines.

Available to hire

Hi, I’m Aman Rose Yeboua, a Digital Marketing Analyst based in the United States with 5+ years of experience architecting high-ROI multi-channel campaigns. I bridge marketing automation (HubSpot, Salesforce) with advanced data visualization (Tableau, Power BI) to design Go-To-Market strategies and optimize conversion funnels with precise event tracking (GTM, UTM). I also blend UI/UX web optimization (HTML/CSS, Figma) with high-fidelity creative asset development (Adobe Creative Suite) to drive measurable revenue growth while maintaining strict GDPR, CCPA, and ADA compliance.

I thrive on turning data into action and collaborating with cross-functional teams to deliver measurable ROI. My approach emphasizes experimentation (A/B testing, KPI reporting) and data-driven storytelling, ensuring stakeholders can understand performance results and act on insights while staying aligned with brand guidelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Analyst at Northern Trust

August 1, 2024 - Present

Designed and refined proposal decks, one-pagers, and corporate brochures using Adobe InDesign and Photoshop; partnered with sales to develop client-specific presentations supporting RFP responses and partnership proposals; executed 12 multi-channel campaigns (Google Ads, LinkedIn Ads, HubSpot email automation) achieving a 35% average CTR improvement and 5.8x ROAS; established layout templates, style guides, and reusable assets to improve visual consistency; implemented advanced segmentation using Google Analytics and CRM data, lifting campaign engagement by 27% and improving targeted ad ROI by $145K annually; contributed to short video/motion assets using Premiere Pro and After Effects; developed data-driven A/B testing frameworks for email, reducing bounce rates by 15% and boosting CTR from 3.8% to 5.6% in four months.

Product Marketing Analyst at Kroger

January 1, 2023 - July 1, 2024

Led Go-To-Market digital strategies for 3 private-label FMCG launches, coordinating cross-functional efforts via Asana and tracking adoption with Google Analytics; generated $2.4M in Q1 gross sales. Redesigned e-commerce product landing pages in Figma; implemented front-end updates (HTML, CSS, WordPress, Shopify) increasing page dwell time by 32% and reducing cart abandonment by 14%. Executed robust SEO/SEM strategies, boosting organic rankings by 45% and attracting 150,000+ net-new monthly visitors. Conducted conversion funnel analysis with Google Analytics and A/B testing to lift overall digital conversion rates by 1.8% above benchmarks. Built Power BI dashboards mapping sales databases (1M+ rows) to marketing spend, enabling granular ROI reporting and reducing weekly data aggregation by 20 hours. Developed segments and Mailchimp workflows yielding a 22% uplift in repeat purchases. Audited data collection for CCPA/ADA compliance and maintained pixel tracking for remarketing.

Marketing Coordinator at Walgreens

January 1, 2021 - December 1, 2022

Managed and optimized Google My Business profiles for 200+ locations, improving near-me visibility and local foot traffic by 28%. Engineered targeted paid social campaigns via Instagram Ads and Facebook, achieving a CAC of $12 for new digital sign-ups. Coordinated organic content scheduling and social listening with Hootsuite to monitor sentiment and engagement; guided brand positioning and crisis response. Integrated ZoomInfo lead data into early-stage CRMs, improving B2B outreach response by 19%. Led creative asset development for seasonal campaigns (150+ assets) aligned to brand guidelines using Sketch and Adobe Creative Suite. Tracked influencer partnerships with UTM links to quantify a 3.2x ROI and mapped end-to-end journeys for wellness product integrations. Established automated weekly KPI reporting in Excel, ensuring GDPR-compliant data handling.