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Hi, I'm Kari Ann Gustafson, a results-driven Account Manager and Shopify specialist with hands-on experience localizing and optimizing Shopify stores for French-speaking markets. I combine deep e-commerce and SEO expertise with more than 20 years of client-facing account management, project delivery, and multilingual communication to help brands grow ROI and retention. My native-level French and lived experience in Francophone cultures bring authentic localization to UI copy, product descriptions, and localization strategy, while I collaborate directly with clients and lead agency workflows to deliver high-impact results.…Hi, I'm Kari Ann Gustafson, a results-driven Account Manager and Shopify specialist with hands-on experience localizing and optimizing Shopify stores for French-speaking markets. I combine deep e-commerce and SEO expertise with more than 20 years of client-facing account management, project delivery, and multilingual communication to help brands grow ROI and retention. My native-level French and lived experience in Francophone cultures bring authentic localization to UI copy, product descriptions, and localization strategy, while I collaborate directly with clients and lead agency workflows to deliver high-impact results.

Kari Ann Gustafson

Graphic Designer, Brand Designer, Web Designer, +2

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Hi, I'm Kari Ann Gustafson, a results-driven Account Manager and Shopify specialist with hands-on experience localizing and optimizing Shopify stores for French-speaking markets. I combine deep e-commerce and SEO expertise with more than 20 years of client-facing account management, project delivery, and multilingual communication to help brands grow ROI and retention. My native-level French and lived experience in Francophone cultures bring authentic localization to UI copy, product descriptions, and localization strategy, while I collaborate directly with clients and lead agency workflows to deliver high-impact results.…Hi, I'm Kari Ann Gustafson, a results-driven Account Manager and Shopify specialist with hands-on experience localizing and optimizing Shopify stores for French-speaking markets. I combine deep e-commerce and SEO expertise with more than 20 years of client-facing account management, project delivery, and multilingual communication to help brands grow ROI and retention. My native-level French and lived experience in Francophone cultures bring authentic localization to UI copy, product descriptions, and localization strategy, while I collaborate directly with clients and lead agency workflows to deliver high-impact results.

Available to hire

Hi, I’m Kari Ann Gustafson, a results-driven Account Manager and Shopify specialist with hands-on experience localizing and optimizing Shopify stores for French-speaking markets. I combine deep e-commerce and SEO expertise with more than 20 years of client-facing account management, project delivery, and multilingual communication to help brands grow ROI and retention.

My native-level French and lived experience in Francophone cultures bring authentic localization to UI copy, product descriptions, and localization strategy, while I collaborate directly with clients and lead agency workflows to deliver high-impact results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Thai

Advanced

German

Intermediate

Work Experience

Shopify French Localizer & SEO Consultant at Content Mosaic

August 1, 2025 - Present

Manage end-to-end French localization of Shopify stores for beauty and wellness brands — including UI copy, product descriptions, metadata, and legal pages — ensuring linguistic accuracy and cultural resonance for Francophone markets. Conduct comprehensive SEO audits and deliver keyword research, technical SEO recommendations, and content architecture strategies that improve organic visibility and search rankings. Serve as primary client point of contact, translating business goals into actionable localization and SEO strategies with clear deliverables and measurable outcomes. Develop content calendars, blog strategies, and social media integration plans to drive lead generation and improve client ROI. Produce data-driven analytics reports with prioritized recommendations, helping clients understand performance trends and growth opportunities.

Account Manager at TransPerfect

June 1, 2022 - July 1, 2025

Managed a portfolio of enterprise clients, serving as their primary contact for localization and language service needs across multiple markets and language pairs. Grew client retention and revenue by 25% through consultative selling, proactive account reviews, and tailored service solutions aligned to client business objectives. Scoped and launched complex multilingual projects, coordinating internal production teams, translators, and external vendors to meet quality and deadline requirements. Identified upsell opportunities and developed strategic partnerships that expanded service offerings and deepened client relationships. Leveraged 20+ years of localization industry expertise to advise clients on best practices, market entry strategy, and linguistic quality standards.

Professional Freelancer at Self-Employed

March 1, 2022 - Present

Providing French localization, SEO consulting, and content strategy services to small and mid-size businesses across e-commerce, home services, interior design, and legal sectors. Building long-term client relationships through clear communication, reliable delivery, and measurable results.

Translation Consultant & Project Manager at SIL International

May 1, 2006 - July 1, 2021

Directed multilingual project delivery across Southeast Asia for 15+ years, managing timelines, budgets, vendor relationships, and quality standards across multiple simultaneous programs. Grew team productivity by 80% over 7 years through process redesign, TMS implementation, and performance management. Trained and coached translators and consultants across multiple countries, building scalable, high-quality delivery teams. Designed training materials and client-facing content using Adobe Creative Suite for international, multilingual audiences.