Hello! I’m Edward Snow, a brand and visual designer with a passion for building cohesive brand systems from scratch and elevating product storytelling. Over the past decade, I’ve led end-to-end branding initiatives, rebrands for multiple flagship lines, and created scalable visual identities across web, packaging, photography, and social media. I thrive in collaborative environments and love turning complex concepts into clear, impactful experiences. In my freelance and in-house work, I’ve delivered premium visuals for entertainment, e-commerce, and manufacturing brands, always balancing creativity with consistency and equity. I’m excited to bring strategic design thinking and hands-on execution to new challenges.

Edward Snow

Hello! I’m Edward Snow, a brand and visual designer with a passion for building cohesive brand systems from scratch and elevating product storytelling. Over the past decade, I’ve led end-to-end branding initiatives, rebrands for multiple flagship lines, and created scalable visual identities across web, packaging, photography, and social media. I thrive in collaborative environments and love turning complex concepts into clear, impactful experiences. In my freelance and in-house work, I’ve delivered premium visuals for entertainment, e-commerce, and manufacturing brands, always balancing creativity with consistency and equity. I’m excited to bring strategic design thinking and hands-on execution to new challenges.

Available to hire

Hello! I’m Edward Snow, a brand and visual designer with a passion for building cohesive brand systems from scratch and elevating product storytelling. Over the past decade, I’ve led end-to-end branding initiatives, rebrands for multiple flagship lines, and created scalable visual identities across web, packaging, photography, and social media. I thrive in collaborative environments and love turning complex concepts into clear, impactful experiences.

In my freelance and in-house work, I’ve delivered premium visuals for entertainment, e-commerce, and manufacturing brands, always balancing creativity with consistency and equity. I’m excited to bring strategic design thinking and hands-on execution to new challenges.

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Work Experience

Experience Brand Designer at DecksDirect
June 1, 2024 - March 1, 2026
Led end-to-end branding for 6 white-label brands, from naming and logo creation to brand standards, social campaigns, packaging, photography, and implementation across web and social platforms. Directed a company-wide rebrand and rebrands for two flagship lines (Skyline and Revival Railing), overhauling identity elements while preserving brand equity. Established visual systems for 9 brands (typography, color, usage guidelines) to ensure consistency at scale. Designed and built responsive brand pages and landing pages; contributed to a full site redesign and implemented brand identities across the website and social channels end-to-end.
Graphic Designer at DecksDirect
January 1, 2022 - June 1, 2024
Owned visual identity across web and social for a premium e-commerce brand, producing on-brand graphics to support product discovery and engagement. Designed and built email campaigns in Klaviyo from layout to delivery, ensuring a consistent brand voice. Created UI mockups and prototypes in Figma to support web initiatives and bridged the gap between design and development.
Graphic Artist & Illustrator at Self-Employed
July 1, 2011 - Present
Deliver custom illustration, branding, and design work for clients in entertainment, media, and e-commerce, including Nerdist.com, FBE Entertainment, and FUN.com. Produce assets across logos, ads, web layouts, social content, apparel, and film/TV production graphics. Manage full client relationships from brief to final delivery, translating creative direction into on-brand work that lands on time.

Education

Associates Degree at South Central College
January 11, 2030 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services