I am a transformational marketing and growth leader with 17+ years of leadership experience in demand generation, user growth, and revenue acceleration across APAC and global markets. I have a proven track record of driving triple-digit business growth, spearheading data-driven marketing strategies, and building high-performance teams that deliver measurable revenue impact across B2B and B2C. I excel in ABM, digital marketing (SEO, SEM, social), email strategy, and full-funnel campaigns (ATL, BTL, TTL), events marketing, and channel partner marketing. I am a hands-on, innovative thinker and collaborative leader who drives growth across APAC, SEA, Korea, Japan, and global markets.…

Cherylene See

I am a transformational marketing and growth leader with 17+ years of leadership experience in demand generation, user growth, and revenue acceleration across APAC and global markets. I have a proven track record of driving triple-digit business growth, spearheading data-driven marketing strategies, and building high-performance teams that deliver measurable revenue impact across B2B and B2C. I excel in ABM, digital marketing (SEO, SEM, social), email strategy, and full-funnel campaigns (ATL, BTL, TTL), events marketing, and channel partner marketing. I am a hands-on, innovative thinker and collaborative leader who drives growth across APAC, SEA, Korea, Japan, and global markets.…

Available to hire

I am a transformational marketing and growth leader with 17+ years of leadership experience in demand generation, user growth, and revenue acceleration across APAC and global markets. I have a proven track record of driving triple-digit business growth, spearheading data-driven marketing strategies, and building high-performance teams that deliver measurable revenue impact across B2B and B2C.

I excel in ABM, digital marketing (SEO, SEM, social), email strategy, and full-funnel campaigns (ATL, BTL, TTL), events marketing, and channel partner marketing. I am a hands-on, innovative thinker and collaborative leader who drives growth across APAC, SEA, Korea, Japan, and global markets.

See more

Skills

Experience Level

Language

English
Fluent
Japanese
Beginner
Korean
Beginner

Work Experience

Regional Corporate Marketing Leader at Gartner Inc.
December 1, 2021 - January 1, 2025
Led Gartner’s marketing strategy across SEA, Korea, and Japan, delivering record-breaking revenue growth and scaling regional demand generation. Responsible for Demand Gen, ABM, integrated marketing, and marketing automation aligned to regional and global strategies, strengthening international presence and increasing online traffic and revenue through digital and offline programs. Built regional GTM readiness and sales pipeline acceleration, with a focus on enterprise end users, MSE, and high-tech customers.
Global User Acquisition & Demand Gen Lead at Alibaba Cloud Pte Ltd
March 1, 2020 - December 1, 2021
Orchestrated high-growth digital marketing and demand gen strategies, expanding Alibaba Cloud’s presence across SEA, Korea, Japan, Middle East, and the US. Led Demand Gen and digital marketing to engage developers and SMEs, grew online revenue, and localized global marketing assets for regional markets. Built strategic partnerships and partnerships with local media and communities to scale brand footprint.
SEA User Growth Acquisition Manager at Alibaba Cloud Pte Ltd
November 1, 2018 - March 1, 2020
Drove SEA user growth through data-driven demand generation and digital marketing initiatives, expanding brand presence and improving online revenue streams. Analyzed local traffic and revenue to optimize marketing strategies and scale user growth across SEA, Korea, and other key markets.
Regional Head of Marketing & Communications at BIGO Technology Pte Ltd
February 1, 2017 - November 1, 2018
Led market expansion, PR, and B2B/B2C marketing strategy across SEA and Australia, driving profitability and growth for a digital entertainment platform. Built and maintained media, government, and strategic partner relationships; oversaw brand positioning and global campaign execution (ATL/BTL/TTL) and launched new country operations.
Regional Marketing & Communications Manager (Asia) at Lagardère Travel Retail
December 1, 2014 - December 1, 2016
Drove marketing transformation across APAC, optimizing digital, brand partnerships, and customer engagement strategies for luxury retail; won industry awards, expanded digital commerce, and built strategic partnerships (Elle, UnionPay, Maybank).
Regional Partner Brand Manager (APAC & Greater China) at Google Asia Pacific Pte Ltd
September 1, 2013 - December 1, 2014
Owned APAC brand strategy and digital partnerships for Android, Nexus, and Chrome. Drove Android adoption across multiple markets, launched Google Play Books in India with 1M+ downloads in Year 1, and led Chromecast APAC expansion with multimillion-dollar brand exposure.
Regional Marketing & Communications Manager (Asia) at Huawei International
January 1, 2013 - September 1, 2013
Launched and positioned key devices (Ascend P2, Mate, P6) with strong retail visibility and press coverage; secured strategic partnerships in SEA telco markets and optimized brand positioning.
Regional PR Executive (Asia) at Epson Singapore
October 1, 2012 - January 1, 2013
Directed major PR campaigns, achieving TOP 100+ media coverages across APAC and strengthening corporate branding.
Regional Marketing Executive at Motorola Mobility
August 1, 2011 - October 1, 2012
Launched flagship devices across SEA, driving significant digital engagement and multi-region marketing execution for RAZR, ATRIX 2, and DEFY product lines.
Regional Corporate Marketing at Gartner Inc.
December 1, 2021 - January 1, 2025
Led Gartner’s marketing strategy across SEA, Korea, and Japan, delivering revenue growth and scaling regional demand generation. Drove Demand Gen, ABM, integrated marketing and marketing automation aligned to regional and global strategies. Strengthened international presence in SEA+Korea, increased online traffic and users, and collaborated with HQ to localize strategies. Built sales pipelines and conversion strategies; managed digital and offline assets, events, campaigns, and partnerships.

Education

Bachelor of Science in Marketing (Second Upper Class Honours) at University College Dublin, National University of Ireland, Dublin
January 11, 2030 - May 1, 2026
Bachelor of Science in Marketing (Second Upper Class Honours); Distinction: Consumer Behavior & Project Management at University College Dublin, National University of Ireland, Dublin
January 11, 2030 - May 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Retail, Travel & Hospitality

Skills

Experience Level