I'm Abdul Wahid, a results-driven digital marketer with hands-on experience running Meta Ads (Facebook & Instagram), lead generation campaigns, and conversion-focused strategies for fashion, e-commerce, and service-based brands. Based in Lahore, Pakistan, I plan, execute, and optimize paid marketing programs to achieve ROAS targets and drive business growth. I have led multi-channel campaigns across Pakistan using Meta Ads, WhatsApp, and CRM workflows; I analyze data to improve performance, manage stakeholder relationships, and deliver concise reports. I enjoy collaborating with design and content teams to create compelling ads and ensure timely follow-up with leads.

Abdul Wahid

I'm Abdul Wahid, a results-driven digital marketer with hands-on experience running Meta Ads (Facebook & Instagram), lead generation campaigns, and conversion-focused strategies for fashion, e-commerce, and service-based brands. Based in Lahore, Pakistan, I plan, execute, and optimize paid marketing programs to achieve ROAS targets and drive business growth. I have led multi-channel campaigns across Pakistan using Meta Ads, WhatsApp, and CRM workflows; I analyze data to improve performance, manage stakeholder relationships, and deliver concise reports. I enjoy collaborating with design and content teams to create compelling ads and ensure timely follow-up with leads.

Available to hire

I’m Abdul Wahid, a results-driven digital marketer with hands-on experience running Meta Ads (Facebook & Instagram), lead generation campaigns, and conversion-focused strategies for fashion, e-commerce, and service-based brands. Based in Lahore, Pakistan, I plan, execute, and optimize paid marketing programs to achieve ROAS targets and drive business growth.

I have led multi-channel campaigns across Pakistan using Meta Ads, WhatsApp, and CRM workflows; I analyze data to improve performance, manage stakeholder relationships, and deliver concise reports. I enjoy collaborating with design and content teams to create compelling ads and ensure timely follow-up with leads.

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Experience Level

Intermediate

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Digital Marketing Executive at 3D Lifestyle Pakistan
December 1, 2024 - Present
In this organization, my responsibilities include planning, executing, and managing high-quality lead generation and messaging campaigns for multiple aesthetic treatments across Pakistan through Meta Ads. I handle customer inquiries received via Facebook and Instagram messages and comments, engage prospects through WhatsApp, and convert leads into confirmed bookings. I also ensure timely follow-ups, maintain lead quality, and optimize campaigns to improve conversion rate and overall performance.
Social Media Marketing Specialist at Stationers.pk
December 1, 2024 - June 30, 2025
Remote developed comprehensive digital marketing strategies to drive business growth and brand awareness. Managed and analyzed all paid marketing campaigns and prepared detailed performance reports. Focused on increasing ROAS through profitable sales and campaign optimization. Led campaign planning, creative strategy, and performance analysis.
Social Media Marketing Specialist at Toyzone.pk
October 1, 2022 - November 30, 2023
Remote managed social media and digital marketing campaigns for an e-commerce brand. Supported SEO activities, content management, and online store operations. Assisted with CRM, customer engagement, and product listing management.
Social Media Marketing Specialist at Saleem Fabrics
December 1, 2023 - November 30, 2024
Developed and implemented marketing strategies for brand growth and customer engagement. Designed advertising campaigns and created buyer personas for targeted marketing. Wrote attractive and concise ad copies for social media platforms. Supported Shopify store marketing, campaign execution, and online sales operations.
Digital Marketing Manager at Zaheen Kamran
August 1, 2025 - November 30, 2025
Remote developed a comprehensive digital marketing strategies to drive business growth and brand awareness. Managed and analyzed all paid marketing campaigns and prepared detailed performance reports. Focused on increasing ROAS through profitable sales and campaign optimization. Led campaign planning, creative strategy, and performance analysis.

Education

Bachelor in Commerce (B.Com) at Alama Iqbal Open University Lahore
January 11, 2030 - May 2, 2026
Intermediate in Commerce at KIPS College Ammer Chowk Campus
January 11, 2030 - May 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods