Hi, I’m Kaltrina Sefuli, a brand designer and creative director with 7+ years of experience crafting digital experiences across fintech, SaaS, and developer‑focused products. I own brand identity end-to-end, from visual systems and responsive websites to marketing campaigns and product interfaces. I thrive in async, distributed startup environments and excel at bridging design, engineering, and business goals. I lead cross-functional teams, coordinate translators and developers across languages and markets, and deliver 20+ brand identity projects plus print and editorial work such as book covers and magazine layouts. I’m passionate about creating engaging, accessible experiences and helping brands stand out online.

Kaltrina Sefuli

Hi, I’m Kaltrina Sefuli, a brand designer and creative director with 7+ years of experience crafting digital experiences across fintech, SaaS, and developer‑focused products. I own brand identity end-to-end, from visual systems and responsive websites to marketing campaigns and product interfaces. I thrive in async, distributed startup environments and excel at bridging design, engineering, and business goals. I lead cross-functional teams, coordinate translators and developers across languages and markets, and deliver 20+ brand identity projects plus print and editorial work such as book covers and magazine layouts. I’m passionate about creating engaging, accessible experiences and helping brands stand out online.

Available to hire

Hi, I’m Kaltrina Sefuli, a brand designer and creative director with 7+ years of experience crafting digital experiences across fintech, SaaS, and developer‑focused products. I own brand identity end-to-end, from visual systems and responsive websites to marketing campaigns and product interfaces. I thrive in async, distributed startup environments and excel at bridging design, engineering, and business goals.

I lead cross-functional teams, coordinate translators and developers across languages and markets, and deliver 20+ brand identity projects plus print and editorial work such as book covers and magazine layouts. I’m passionate about creating engaging, accessible experiences and helping brands stand out online.

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Language

Albanian
Fluent
Macedonian
Fluent
English
Fluent
Turkish
Intermediate
Russian
Beginner

Work Experience

Creative Director & Founder at Kontent
January 1, 2021 - Present
Lead end-to-end brand and digital design for clients across fintech, education, and tech sectors, managing projects from strategy through final delivery. Built scroll-driven animations, frosted glass navigation effects, and interactive UI elements to elevate web experiences and improve engagement metrics. Created and managed email marketing campaigns in ActiveCampaign, designing HTML sequences, automating flows, and coordinating multilingual content (German, French, English). Coordinated cross-functional workflows between translators, developers, and stakeholders to ship design work on time across languages and markets. Delivered 20+ brand identity projects alongside print and editorial design, including book covers, brochures, and magazine layouts, for clients across industries.
Product Designer at Cashare
June 1, 2024 - March 1, 2026
Owned the complete brand identity and visual system for a Swiss P2P lending platform, ensuring consistency across all digital touchpoints and marketing channels. Designed and iterated on the Agent Portal, an internal product interface for lending agents, from wireframes through high-fidelity UI in Figma. Built conversion-focused landing pages with modern UI patterns including glass-morphism effects, scroll-driven animations, and responsive layouts. Designed and managed multilingual email campaigns (German, French, English) in ActiveCampaign, handling HTML templates, automation flows, and A/B testing. Created marketing collateral including data visualizations, investor-facing materials, and campaign assets aligned with brand guidelines.
Graphic Designer / Creative Director at MediaK2
September 1, 2019 - September 1, 2022
Led brand identity projects end-to-end, logos, visual systems, and brand guidelines, across multiple client industries. Designed digital and print marketing collateral including social media campaigns, brochures, posters, and event materials. Directed creative strategy for client campaigns and mentored junior designers on visual consistency and brand standards.
Social Media Manager at Webloo
January 1, 2022 - June 1, 2022
Managed social media strategy and content creation for a US-based digital agency, working fully remote across time zones.
Broadcast & Streaming Operator at Light Face Media
February 1, 2021 - February 1, 2022
Operated live streaming production workflows for digital broadcasts, handling real-time visual and technical coordination.

Education

at Cultural Studies Ss. Cyril and Methodius University, Skopje
January 1, 2021 - May 2, 2026
at Philology University of Tetova
January 1, 2014 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Software & Internet, Media & Entertainment