Hi, I’m Joseph—a designer who thrives at the intersection of culture and brand storytelling. I design 2.5D interfaces and engaging visuals that elevate user experience while staying rooted in Pacific communities. My practice blends brand identity, illustration, and cultural design to create meaningful, inclusive experiences for communities and clients alike. I mentor junior designers and lead cross-functional teams to deliver scalable design systems and compelling narratives. I’m passionate about translating complex strategies into clear visuals and ensuring every project respects cultural context and accessibility.

Joseph Gagau

Hi, I’m Joseph—a designer who thrives at the intersection of culture and brand storytelling. I design 2.5D interfaces and engaging visuals that elevate user experience while staying rooted in Pacific communities. My practice blends brand identity, illustration, and cultural design to create meaningful, inclusive experiences for communities and clients alike. I mentor junior designers and lead cross-functional teams to deliver scalable design systems and compelling narratives. I’m passionate about translating complex strategies into clear visuals and ensuring every project respects cultural context and accessibility.

Available to hire

Hi, I’m Joseph—a designer who thrives at the intersection of culture and brand storytelling. I design 2.5D interfaces and engaging visuals that elevate user experience while staying rooted in Pacific communities. My practice blends brand identity, illustration, and cultural design to create meaningful, inclusive experiences for communities and clients alike.

I mentor junior designers and lead cross-functional teams to deliver scalable design systems and compelling narratives. I’m passionate about translating complex strategies into clear visuals and ensuring every project respects cultural context and accessibility.

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Language

English
Advanced

Work Experience

Analyst (Human Centred Design and Social Equity) at PwC
June 1, 2023 - June 1, 2025
Analyzed design operations across proposals and internal teams; designed a suite of 12+ Pasifika cultural motifs rooted in Samoan visual language; transformed SVG files into PowerPoint shapes for internal use across proposals, presentations, and Pasifika-related projects. Created a design hub with customer experience frameworks, ensuring consistent, high-quality outputs. Supported international contexts and developed assets to streamline future proposals while translating complex strategies into clear visual narratives.
Creative Director at Kafa Collective
June 1, 2021 - December 1, 2022
Led brand identity and visual storytelling for Pasifika communities and clients. Created brand templates and assets for multiple engagements, facilitated workshops across workstreams, and supported regional partners including health providers. Produced event marketing materials (Games Night, Creative Fono, Share the Vibes) and delivered visual strategies aligned with culturally relevant elements.

Education

NCEA Level 1-3 (Merit Endorsed) at Rongotai College
January 11, 2030 - May 3, 2026
Bachelor of Visual Communications Design with Honours at Massey University, Wellington, New Zealand
January 11, 2030 - May 3, 2026

Qualifications

NCEA Level 1-3 (Merit Endorsed)
January 11, 2030 - May 3, 2026

Industry Experience

Professional Services, Media & Entertainment, Education, Government, Healthcare