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I'm Nur Aida Ellizar, a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I blend strategic thinking with hands-on execution and a natural ability to communicate—whether presenting to C-suite stakeholders, hosting corporate events, or crafting content that connects with mass audiences. I've built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and driven 3× audience growth for clients within two months. Currently, I lead content strategy at a B2B SaaS company while running a multi-client media consultancy. I’m bilingual in English and Bahasa Melayu, with a track record of turning brand strategy into measurable business results.…I'm Nur Aida Ellizar, a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I blend strategic thinking with hands-on execution and a natural ability to communicate—whether presenting to C-suite stakeholders, hosting corporate events, or crafting content that connects with mass audiences. I've built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and driven 3× audience growth for clients within two months. Currently, I lead content strategy at a B2B SaaS company while running a multi-client media consultancy. I’m bilingual in English and Bahasa Melayu, with a track record of turning brand strategy into measurable business results.

Nur Aida Ellizar Binti Razali

Content Strategist, Brand Strategist, Content Creator, +2

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I'm Nur Aida Ellizar, a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I blend strategic thinking with hands-on execution and a natural ability to communicate—whether presenting to C-suite stakeholders, hosting corporate events, or crafting content that connects with mass audiences. I've built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and driven 3× audience growth for clients within two months. Currently, I lead content strategy at a B2B SaaS company while running a multi-client media consultancy. I’m bilingual in English and Bahasa Melayu, with a track record of turning brand strategy into measurable business results.…I'm Nur Aida Ellizar, a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I blend strategic thinking with hands-on execution and a natural ability to communicate—whether presenting to C-suite stakeholders, hosting corporate events, or crafting content that connects with mass audiences. I've built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and driven 3× audience growth for clients within two months. Currently, I lead content strategy at a B2B SaaS company while running a multi-client media consultancy. I’m bilingual in English and Bahasa Melayu, with a track record of turning brand strategy into measurable business results.

Available to hire

I’m Nur Aida Ellizar, a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I blend strategic thinking with hands-on execution and a natural ability to communicate—whether presenting to C-suite stakeholders, hosting corporate events, or crafting content that connects with mass audiences.

I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and driven 3× audience growth for clients within two months. Currently, I lead content strategy at a B2B SaaS company while running a multi-client media consultancy. I’m bilingual in English and Bahasa Melayu, with a track record of turning brand strategy into measurable business results.

Skills

Experience Level

Expert

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Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Strategist at Upstack Studio

October 1, 2024 - Present

Developed and owned B2B content strategy aligned with business objectives across YouTube, TikTok, Instagram, and LinkedIn; managed full editorial planning and content calendar. Conceptualised and launched the company’s podcast from zero: scripting, guest coordination, and distribution strategy, establishing a new thought leadership and brand awareness channel. Built and maintained a network of startup founders and entrepreneurs through podcast guest outreach and relationship development. Managed end-to-end sponsorship and brand collaboration pipeline, including inbound/outbound brand outreach, partnership ideation, contract negotiation, invoicing, campaign execution, and post-campaign analytics. Collaborated cross-functionally with SEO, design, and creative teams to optimise performance and maintain brand voice. Created lead-generation assets (videos, checklists, podcast content) that supported the marketing funnel. Champion AI integration across the content team, building generative

Content Consultant at By Eton Media - Social Media Consultancy

July 1, 2023 - Present

Founded and operate a multi-client social media consultancy, managing end-to-end content and brand strategy for 3–5 client brands concurrently across F&B, lifestyle, and e-commerce sectors. Built brand positioning, content pillars, copywriting frameworks, and scalable social media systems from zero for each client, including audience segmentation and platform-specific strategy. Delivered consistent viral content performance: top videos reaching 2M+ views, with regular content achieving 100K–500K organic reach. Drove 3× social media audience growth for a key client within two months of taking over full strategy and editorial direction. Advised clients on digital positioning, influencer marketing strategy, and campaign direction. Presented content strategies and KPI performance reports directly to clients and stakeholders.

Content Creator & Social Media Strategist at Self-Employed

October 1, 2021 - June 1, 2023

Built multi-platform communities in travel and lifestyle niches, growing to 400K+ combined organic followers across Instagram, Facebook, and TikTok (@jalanbuddies, @the_eating_buddies, @by.eton). Collaborated with tourism boards, hotels, and lifestyle brands on brand awareness campaigns, content partnerships, and audience engagement activations. Monetised personal brand through sponsorships, affiliate partnerships, and paid collaborations — operating as a commercially viable creator. Continuously analysed content performance metrics to optimise reach, engagement, and audience growth across platforms.

Nature Activity Section Head at Entopia Penang

September 1, 2019 - October 1, 2022

Led a team of up to 12 across daily operations, scheduling, training, and performance quality — building a high-functioning team from the ground up through mentorship and development. Redesigned and overhauled the department's visitor activity programmes, reducing the schedule from 14 to 8 optimised activities while maintaining and improving visitor engagement and satisfaction. Served as the organisation's official host and spokesperson for high-profile VIP engagements, including royalty, heads of state, and international dignitaries — representing Entopia publicly. Designed and delivered structured communication and presentation training programmes for team members, raising overall team confidence and public-facing standards. Managed departmental budgets and produced strategic performance reports for senior leadership.

Public Relations Executive at Bukit Merah Laketown Resort

December 1, 2014 - March 1, 2016

Managed resort social media platforms and developed promotional copywriting and content to drive audience engagement and brand visibility. Coordinated media visits, press coverage, and promotional activities to support the resort’s marketing and public relations initiatives. Organized and facilitated media tours, site visits, and group programs for journalists, partners, and stakeholders. Collaborated with external partners, tourism agencies, and media outlets to strengthen public awareness and brand positioning. Hosted events and guided tours for visitors, media representatives, and partners, ensuring clear and engaging communication of the resort’s offerings.