I'm a designer who thinks in systems and feels in interactions. With roots in UX, game design, and engineering, I bridge logic with empathy to craft experiences that feel intuitive, responsive, and human. I care deeply about human-computer interaction, accessibility, and the details that shape intuitive user experiences.

Ng Jia Yi

I'm a designer who thinks in systems and feels in interactions. With roots in UX, game design, and engineering, I bridge logic with empathy to craft experiences that feel intuitive, responsive, and human. I care deeply about human-computer interaction, accessibility, and the details that shape intuitive user experiences.

Available to hire

I’m a designer who thinks in systems and feels in interactions. With roots in UX, game design, and engineering, I bridge logic with empathy to craft experiences that feel intuitive, responsive, and human. I care deeply about human-computer interaction, accessibility, and the details that shape intuitive user experiences.

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Work Experience

Design Lead at Enlightenment
August 1, 2022 - May 1, 2023
Led overall design direction and collaborated with developers for desktop gaming platform with gamification and reward systems. Established a scalable design system and conducted usability testing and implemented user feedback.
UX/UI Product Designer at Planet Zoo
October 1, 2022 - November 1, 2022
Designed and iterated UX/UI for in-game player design, applying HCI principles to enhance usability. Conducted comprehensive UX testing and user research, optimizing onboarding flow and improving retention.
Business Operations at Self Employed
June 1, 2020 - April 1, 2026
Directed B2B and B2C operations, managing client relations, pricing negotiations, and financial workflows across diverse market segments.
Web Developer at ACP Computer Training & Consultancy
April 1, 2017 - September 1, 2017
Designed and developed responsive WordPress websites and e-learning platforms for NLB and ACP Loop. Executed SEO optimization and client engagement.

Education

Bachelor Of Arts in Game Design and User Experience with Honours at Singapore Institute of Technology - DigiPen SG
January 1, 2020 - January 1, 2024
Diploma in Infocomm & Network Engineering at Temasek Polytechnic
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Education, Software & Internet