With over 30 years of experience working on complex immersive exhibitions, live stage shows, rides, theme parks, museums, visitor attractions and heritage sites in the UK and overseas, I am highly skilled in researching and developing concepts and stories and creating set designs and interactive content that bring experiences to life. My designs leverage storytelling, artifacts, media, art and cutting-edge immersive technologies to draw visitors deeper into the moment and deliver richly rewarding experiences for audiences of all ages. I love surprises, meticulous attention to detail, and using old and new theatrical tricks to amaze and entertain. Drawing on my background in Musical Theatre, Film and TV, I develop new attractions using original techniques, and I use 3D CAD to solve complex technical issues and create life-like visuals and content. I have run my own company as Creative Director, led major design initiatives for Sea Life London, Madam Tussauds Baker Street, Nike, Merlin, and Sarner International, and delivered masterplans and interactive experiences across the UK and Europe. I enjoy leading teams, shaping master plans, and delivering installations from concept through to commissioning, with a deep commitment to storytelling and immersive technology.…With over 30 years of experience working on complex immersive exhibitions, live stage shows, rides, theme parks, museums, visitor attractions and heritage sites in the UK and overseas, I am highly skilled in researching and developing concepts and stories and creating set designs and interactive content that bring experiences to life. My designs leverage storytelling, artifacts, media, art and cutting-edge immersive technologies to draw visitors deeper into the moment and deliver richly rewarding experiences for audiences of all ages. I love surprises, meticulous attention to detail, and using old and new theatrical tricks to amaze and entertain. Drawing on my background in Musical Theatre, Film and TV, I develop new attractions using original techniques, and I use 3D CAD to solve complex technical issues and create life-like visuals and content. I have run my own company as Creative Director, led major design initiatives for Sea Life London, Madam Tussauds Baker Street, Nike, Merlin, and Sarner International, and delivered masterplans and interactive experiences across the UK and Europe. I enjoy leading teams, shaping master plans, and delivering installations from concept through to commissioning, with a deep commitment to storytelling and immersive technology.WWWW…