Hi, I'm Chris Myers, a brand development and marketing leader helping organizations grow through integrated, cross-channel strategies. I turn complex divisional challenges into cohesive, customer-centric programs that amplify brand voice, accelerate timelines, and improve engagement across digital and in-store touchpoints. I'm passionate about building high-performing teams and delivering measurable results. From website optimization and data-driven campaigns to vendor partnerships and internal comms platforms, I translate business goals into clear, creative, and practical plans that align stakeholders and drive growth.…

Chris Myers

Hi, I'm Chris Myers, a brand development and marketing leader helping organizations grow through integrated, cross-channel strategies. I turn complex divisional challenges into cohesive, customer-centric programs that amplify brand voice, accelerate timelines, and improve engagement across digital and in-store touchpoints. I'm passionate about building high-performing teams and delivering measurable results. From website optimization and data-driven campaigns to vendor partnerships and internal comms platforms, I translate business goals into clear, creative, and practical plans that align stakeholders and drive growth.…

Available to hire

Hi, I’m Chris Myers, a brand development and marketing leader helping organizations grow through integrated, cross-channel strategies. I turn complex divisional challenges into cohesive, customer-centric programs that amplify brand voice, accelerate timelines, and improve engagement across digital and in-store touchpoints.

I’m passionate about building high-performing teams and delivering measurable results. From website optimization and data-driven campaigns to vendor partnerships and internal comms platforms, I translate business goals into clear, creative, and practical plans that align stakeholders and drive growth.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Information Officer & Communications Manager at California Department of Conservation
February 1, 2025 - Present
Provides department-wide public affairs support across divisions (state land conservation grants, oil & gas permitting, mine reclamation, geological surveys); manages media inquiries and communications plans; serves as Department Webmaster overseeing website updates and digital resources; leads a three-person outreach/content team; created a cross-divisional Project Management system to streamline approvals for graphic design work; developed internal communications platforms to improve cross-divisional messaging and content management.
Digital Marketing & Brand Consultant at Self-employed / Consulting
October 1, 2022 - Present
Provides strategic, data-driven consulting for B2B and B2C clients in Beverage, Hospitality, and Wellness; optimizes website, SEO, social media, and compliance; uses analytics-driven segmentation and AI learning to refine marketing and sales channels; leverages copywriting to craft compelling content; collaborates with executives on long-term brand identity development and navigation through shareholder transitions.
Director of Marketing at Mercy Wellness Dispensary+ (5-Company Vertically Integrated Cannabis Enterprise)
April 1, 2021 - September 1, 2022
Restructured marketing for growth; deployed a robust email/SMS/MMS platform reaching up to 25,000 monthly transactions; led website redesign for conversion-driven UX; refreshed logo/wordmark for digital platforms; capitalized on multi-million-dollar partnerships to maximize revenue and customer experience; ensured DCC, CCPA, and ADA compliance; directed a team of 3 marketers and collaborated with agencies and local artists; managed 165 brands and 9,000 SKUs; earned 2022 Best Dispensary in Northern CA via multi-channel campaigns.
Director of Marketing at Bushtracks Expeditions
March 1, 2019 - January 31, 2020
Initiated print and digital marketing strategies, budgeting, social media management, online reputation enhancement, and digital campaigns; managed one direct report and collaborated with external agencies on website design, graphic design, and SEO/SEM; redesigned catalogs; implemented Agile change-management to improve operational efficiency; established NGO partnerships to enable profitable launches; led cross-functional partnerships and campaigns resulting in increased bookings.
Sales & Marketing Consultant at Contract-based (Craft Businesses - SF Bay Area)
June 1, 2018 - April 1, 2019
Advised three-tier distribution and craft sectors; designed data-driven sales and marketing frameworks for local, national, and international expansion; developed and optimized CRM systems; led website development projects; maintained relationships with marketing agencies; delivered digital marketing and social media strategies with measurable performance improvements.
Sales & Marketing Consultant at Contract-based (Craft Businesses - SF Bay Area)
January 1, 2020 - April 1, 2021
Continued advisory work for craft and beverage sectors; expanded go-to-market strategies and partner ecosystems; refined CRM usage, digital campaigns, and SEO integration; supported interim leadership during transitions and growth phases.
Director of Marketing at Lagunitas Brewing Company (Heineken International)
August 1, 2013 - June 1, 2018
Led branding and culture initiatives; trained international and domestic distributors and sales reps; developed brand education for partners; oversaw asset creation, budgets, events databases, and digital asset management; launched the brand into 26 states and 18 countries.
Roles of Events & National Sponsorships Manager, Bi-Coastal Sales & Marketing Manager at Lagunitas Brewing Company (Heineken International)
June 1, 2007 - August 1, 2013
Strategized and orchestrated large-scale festivals, events, and sponsorships nationwide; managed international sponsorships with Live Nation and US Olympic teams; cultivated strategic industry relationships for export programs; managed distributor accounts across California and DC/VA/MD; launched sales & marketing operations in 15 states with 16 distributors; oversaw annual planning, target setting, marketing programs, inventory management, and account development.
Information Officer & Communications Manager at California Department of Conservation - Public Affairs Division
February 1, 2025 - Present
Department-wide support across divisions focusing on state land conservation grants, oil and gas permitting, mine reclamation, and geological surveys. Manages media inquiries and development of communications plans across all divisions. Serves as Department Webmaster, managing public website and digital resource updates across divisions. Manages a team of three, with two primarily supporting outreach efforts and community engagement meetings, as well as content creation across multiple platforms. Created a Project Management system to wrangle projects across divisions with varying stakeholders and approval workflows to be more efficient and prioritize the Department’s graphic designer’s time. Develops and oversees internal communications platforms to improve cross-divisional communications and content management.
Digital Marketing & Brand Consultant at Self-Employed / Independent Consultant
October 1, 2022 - Present
Provide strategic and data-driven consulting for B2B and B2C segments, focused on optimizing sales and marketing strategies across Beverage, Hospitality, and Wellness industries. Drive restructuring initiatives for client systems and communication platforms, including website, SEO, social media, community outreach, internal communications, and compliance. Utilize analytics-driven customer segmentation and AI learning to refine marketing and sales channels, enhancing targeting accuracy and effectiveness. Apply copywriting to craft compelling, consistent content aligned with brand identity. Collaborate with brand executives and senior management on long-term brand identity development during shareholder transitions and succession planning.
Sales & Marketing Consultant at Self-Employed / Independent Consultant (Craft Businesses in the SF Bay Area)
June 1, 2018 - April 1, 2019
Advised California-based companies in craft beer and vertically integrated cannabis sectors. Built data-driven, targeted sales and marketing frameworks for local, national, and international expansion. Developed and optimized CRM systems to improve client interactions and streamline processes. Led website development projects, nurtured relationships with external marketing agencies, and established accountability and performance benchmarks to ensure effective sales and marketing initiatives. Developed and executed digital marketing and social media strategies to enhance brand visibility, using analytics to measure performance and adapt strategies.
Sales & Marketing Consultant at Self-Employed / Independent Consultant (Craft Businesses in the SF Bay Area)
January 1, 2020 - April 1, 2021
Continuation of consulting work for craft-based clients in the SF Bay Area with a focus on scaling sales and marketing efforts amid market changes.
Director of Marketing at Bushtracks Expeditions (Luxury African Safaris & Wildlife Tours)
March 1, 2019 - January 31, 2020
Initiated print and digital marketing strategies, including budget allocation, social media management, online reputation enhancement, and digital campaigns and advertising. Coordinated with external agencies for website design, graphic design projects, and SEO/SEM strategy development. Revamped catalog assets and implemented Agile change management to optimize operational efficiency. Established partnerships with international NGOs to enable profitable launches and seamless integration processes. Result: 34% increase in online bookings and 45% growth in social media engagement during the COVID-19 period.
Global Sales Trainer, Marketing & Culture Manager at Lagunitas Brewing Company
August 1, 2013 - June 30, 2018
Trained international and domestic distributors and sales reps; built retailer assets, managed events, inventory logistics, presented brand stories, and developed annual marketing plans while upholding company culture across multiple market launches. Developed brand education initiatives for importers and retailers, overseeing onboarding and training of new sales reps and distribution partners. Managed asset creation, budgeting, and the establishment of event databases and digital asset management. Result: Launched the brand into 26 states and 18 countries.
Roles of Events & National Sponsorships Manager, Bi-coastal Sales & Marketing Manager at Lagunitas Brewing Company
June 1, 2007 - August 31, 2013
Evaluated, strategized, and orchestrated large-scale festivals, events, concerts, and sponsorships nationwide. Managed international sponsorships with organizations like Live Nation and national teams such as the US Olympic Team. Built strategic industry relationships and led program development for exports. Managed distribution accounts across California and DC/VA/MD regions, launching sales and marketing operations in 15 states with 16 distributors. Oversaw annual planning, target setting, marketing programs, inventory management, and account development.

Education

Add your educational history here.

Qualifications

Wilderness First Responder & CPR Certified
January 11, 2030 - May 3, 2026

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Government, Travel & Hospitality, Consumer Goods

Skills

Experience Level