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Hello! I’m Ayesha Sajjad M, a media and communications professional with hands-on experience in communication, content strategy, writing, and social media management across NGOs, public sector, and agency environments. I’m passionate about turning organizational objectives into audience-focused digital campaigns that inform, engage, and mobilize communities. I enjoy researching audience needs, crafting clear messages, and collaborating with diverse teams to drive measurable outcomes. In my spare time, I explore human psychology, religion, philosophy, and storytelling through writing and visual media.…Hello! I’m Ayesha Sajjad M, a media and communications professional with hands-on experience in communication, content strategy, writing, and social media management across NGOs, public sector, and agency environments. I’m passionate about turning organizational objectives into audience-focused digital campaigns that inform, engage, and mobilize communities. I enjoy researching audience needs, crafting clear messages, and collaborating with diverse teams to drive measurable outcomes. In my spare time, I explore human psychology, religion, philosophy, and storytelling through writing and visual media.

Ayesha Sajjad M

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Hello! I’m Ayesha Sajjad M, a media and communications professional with hands-on experience in communication, content strategy, writing, and social media management across NGOs, public sector, and agency environments. I’m passionate about turning organizational objectives into audience-focused digital campaigns that inform, engage, and mobilize communities. I enjoy researching audience needs, crafting clear messages, and collaborating with diverse teams to drive measurable outcomes. In my spare time, I explore human psychology, religion, philosophy, and storytelling through writing and visual media.…Hello! I’m Ayesha Sajjad M, a media and communications professional with hands-on experience in communication, content strategy, writing, and social media management across NGOs, public sector, and agency environments. I’m passionate about turning organizational objectives into audience-focused digital campaigns that inform, engage, and mobilize communities. I enjoy researching audience needs, crafting clear messages, and collaborating with diverse teams to drive measurable outcomes. In my spare time, I explore human psychology, religion, philosophy, and storytelling through writing and visual media.

Available to hire

Hello! I’m Ayesha Sajjad M, a media and communications professional with hands-on experience in communication, content strategy, writing, and social media management across NGOs, public sector, and agency environments. I’m passionate about turning organizational objectives into audience-focused digital campaigns that inform, engage, and mobilize communities.

I enjoy researching audience needs, crafting clear messages, and collaborating with diverse teams to drive measurable outcomes. In my spare time, I explore human psychology, religion, philosophy, and storytelling through writing and visual media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Explainer Video

Expert

Final Cut Pro X

Expert

Language

English

Fluent

Urdu

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Social Media Advisor at The Project Suicide

September 1, 2024 - Present

Advise internal teams and founders on social media strategy, translating organizational objectives into audience-focused digital communication plans. Led and contributed to campaign design and execution across multiple program cycles, improving outreach and engagement performance. Boosted average content viewership to 45,000 and increased LinkedIn views by 144.4% alongside a 334.8% growth in new followers within 30 days, achieving sixfold audience growth. Interviewed 35+ applicants and selected 15 volunteers to support program expansion and operations.

Social Media Management & Team Lead at The Project Suicide

March 1, 2024 - September 30, 2024

Redesigned the organization’s social media strategy to improve audience reach and engagement across platforms. Led a team of 10 during Ambassadorship Program Cycle 1, implementing an SEO-optimized content strategy that expanded reach to over 30,000 accounts. Increased total viewership to 180,000, doubling engagement achieved in the organization’s previous 2.5 years. Executed 40 targeted infographics and reels that generated actionable engagement, contributing to outreach efforts linked to saving 19 lives through suicide prevention initiatives.

Communications Associate and Accounts Manager at Legacy Building Media (Remote)

November 1, 2025 - February 1, 2026

Managed direct client communication to understand brand objectives and deliver personalized content strategies aligned with individual positioning and audience needs. Oversaw account performance by monitoring campaign results and lead generation metrics, refining strategies to improve ROI and brand equity outcomes.

Content Strategist, Script writer & Copy Writer at Legacy Building Media (Remote)

May 1, 2024 - October 1, 2025

Developed SEO- and research-driven content strategies including long-form and short-form scripts, advertising copy, VSLs, and lead magnet assets. Created structured content libraries with 1500+ ideas balancing market trends with brand authenticity to target both niche and large total addressable markets (TAM).

Script Writer and Creative Director at Fragmo Scents

September 1, 2025 - November 1, 2025

Developed storytelling scripts for social media and promotional campaigns to strengthen product positioning and audience engagement. Directed editors on visual narrative execution, ensuring alignment between creative storytelling, brand identity, and marketing objectives.

Media & Communications Intern at Federal Ombudsperson Secretariat for Protection Against Harassment (FOSPAH)

July 1, 2025 - July 31, 2025

Designed visual and communication materials for official reports and social media campaigns supporting national awareness initiatives on workplace harassment and women’s property rights. Contributed to public-facing media content used to communicate institutional advocacy efforts and strengthen outreach on workplace protection policies.

Campaign Strategist & Research Lead at NUML Islamabad (SHEconomy: Her Money Matters — Digital Awareness Campaign)

January 1, 2026 - Present