Social-first creative director with expertise in beauty, AI-driven content, and campaign leadership across global and purpose-led brands.…

Karyna Orel

Social-first creative director with expertise in beauty, AI-driven content, and campaign leadership across global and purpose-led brands.…

Available to hire

Social-first creative director with expertise in beauty, AI-driven content, and campaign leadership across global and purpose-led brands.

Skills

Experience Level

Language

English
Fluent

Work Experience

Senior AI Artist / Creative Director / Photographer (Freelance) at Freelance
October 2, 2018 - Present
Independent development of 80+ AI-driven visual concepts from concept to final delivery for beauty-focused brands and campaigns across US & Europe. Selected and applied generative models, directed and refined AI outputs, and led full creative production including concepting, prompt development, art direction, and final asset delivery. Created 20+ AI-driven video assets using tools such as Kling, Veo, and Runway; produced high-end static and motion visuals, blending composition, lighting, and storytelling with advanced AI techniques. Built and managed structured prompt libraries and visual style systems rooted in Maybelline's brand DNA to ensure cohesive, scalable AI-generated content.

Education

Master degree, Psychology and Art at MIGIS (Institute of Gestalt Therapy and Art)
September 1, 2021 - June 1, 2023
Bachelor degree, International Marketing and Economy at Odessa National Economic University
September 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Other

Skills

Experience Level

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