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I'm a strategic digital leader with ten years of agency experience across SEO, GEO, and digital commerce. I specialise in driving commercial performance through the entire digital ecosystem—ensuring brands don't just buy traffic, but convert it through smarter, more sustainable search and user experience roadmaps that work harder for the bottom line. With extensive experience in bespoke digital strategies across enterprise-level websites, I bring a rigorous, outcome-focused approach to steering digital acceleration and website optimisation. Having lived in six countries before settling in Australia, I offer a unique global perspective that informs how I build high-performing teams, champion AI-driven test-and-learn methodologies, and translate complex business objectives into measurable roadmaps that drive sustainable, profitable growth.…I'm a strategic digital leader with ten years of agency experience across SEO, GEO, and digital commerce. I specialise in driving commercial performance through the entire digital ecosystem—ensuring brands don't just buy traffic, but convert it through smarter, more sustainable search and user experience roadmaps that work harder for the bottom line. With extensive experience in bespoke digital strategies across enterprise-level websites, I bring a rigorous, outcome-focused approach to steering digital acceleration and website optimisation. Having lived in six countries before settling in Australia, I offer a unique global perspective that informs how I build high-performing teams, champion AI-driven test-and-learn methodologies, and translate complex business objectives into measurable roadmaps that drive sustainable, profitable growth.

Alice Cleret

SEO Expert, Marketing Strategist, Brand Strategist

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I'm a strategic digital leader with ten years of agency experience across SEO, GEO, and digital commerce. I specialise in driving commercial performance through the entire digital ecosystem—ensuring brands don't just buy traffic, but convert it through smarter, more sustainable search and user experience roadmaps that work harder for the bottom line. With extensive experience in bespoke digital strategies across enterprise-level websites, I bring a rigorous, outcome-focused approach to steering digital acceleration and website optimisation. Having lived in six countries before settling in Australia, I offer a unique global perspective that informs how I build high-performing teams, champion AI-driven test-and-learn methodologies, and translate complex business objectives into measurable roadmaps that drive sustainable, profitable growth.…I'm a strategic digital leader with ten years of agency experience across SEO, GEO, and digital commerce. I specialise in driving commercial performance through the entire digital ecosystem—ensuring brands don't just buy traffic, but convert it through smarter, more sustainable search and user experience roadmaps that work harder for the bottom line. With extensive experience in bespoke digital strategies across enterprise-level websites, I bring a rigorous, outcome-focused approach to steering digital acceleration and website optimisation. Having lived in six countries before settling in Australia, I offer a unique global perspective that informs how I build high-performing teams, champion AI-driven test-and-learn methodologies, and translate complex business objectives into measurable roadmaps that drive sustainable, profitable growth.

Available to hire

I’m a strategic digital leader with ten years of agency experience across SEO, GEO, and digital commerce. I specialise in driving commercial performance through the entire digital ecosystem—ensuring brands don’t just buy traffic, but convert it through smarter, more sustainable search and user experience roadmaps that work harder for the bottom line.

With extensive experience in bespoke digital strategies across enterprise-level websites, I bring a rigorous, outcome-focused approach to steering digital acceleration and website optimisation. Having lived in six countries before settling in Australia, I offer a unique global perspective that informs how I build high-performing teams, champion AI-driven test-and-learn methodologies, and translate complex business objectives into measurable roadmaps that drive sustainable, profitable growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Head of SEO & Ecommerce at Resolution Digital (OMG)

April 1, 2022 - February 1, 2026

Led a cross-functional team of 8 specialists (onshore/offshore) across 14 enterprise clients, driving growth through a unified, data-informed approach. Spearheaded the development of OMG’s Ecommerce product (Flywheel); established benchmarks for D2C, Retailers, and Marketplaces. Oversaw end-to-end digital operations within enterprise CMS environments, partnering with IT to deliver UX and conversion improvements. Owned a $1.7M new business pipeline with rigorous forecasting and budget prioritisation to exceed revenue and margin targets. Built the agency’s GEO (Generative Engine Optimisation) framework and designed AI-powered search strategies that delivered year-over-year organic growth. Integrated Retail Media, Paid Search, and CRO to create cohesive customer experiences and retention strategies.

Experience Account Director & Ecommerce Lead at Resolution Digital (OMG)

April 1, 2021 - April 1, 2022

Directed integrated search projects including bespoke SEO & SEM dashboards and roadmaps, achieving cost savings and performance gains for multiple brands. Contributed to Omnichannel strategy for FMCG clients and established processes for Ecommerce projects including Retailer optimisation, Amazon readiness, and Pinterest organic optimization. Managed a team of 3 across 9 clients and 4 verticals.

Experience Manager at Resolution Digital (OMG)

May 1, 2019 - April 1, 2021

Led content and technical SEO across multiple global brand accounts, coordinating with global stakeholders. Introduced buying guides to capture top-funnel traffic, delivering substantial impressions uplift. Executed successful website migrations and managed cross-SBU projects (Media, SEM, CRO).

Experience Manager at Reprise (IPG Mediabrands)

May 1, 2019 - April 1, 2021

Grew a major retail account from local to global SEO scope. Developed and measured technical and content-based SEO strategies aligned to business objectives. Led remote cross-functional teams, managed budgets across local and international markets, and developed a voice search strategy.