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Hi, I’m Yvonne Renna, a Brand Activation and field marketing professional with extensive experience building and executing engaging activations, managing brand ambassadors, and driving measurable results. I excel at turning brand objectives into live experiences, developing strong client relationships, and leading cross-functional teams to deliver on-time, on-budget programs. Over the years I’ve collaborated with agencies and brands across the US, refining my skills in event planning, reporting, budgeting, and strategic communication. I thrive in fast-paced environments and bring a proactive, upbeat attitude to every project.…Hi, I’m Yvonne Renna, a Brand Activation and field marketing professional with extensive experience building and executing engaging activations, managing brand ambassadors, and driving measurable results. I excel at turning brand objectives into live experiences, developing strong client relationships, and leading cross-functional teams to deliver on-time, on-budget programs. Over the years I’ve collaborated with agencies and brands across the US, refining my skills in event planning, reporting, budgeting, and strategic communication. I thrive in fast-paced environments and bring a proactive, upbeat attitude to every project.

Yvonne Renna

Brand Strategist, Marketing Strategist, Brand Designer, +1

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Hi, I’m Yvonne Renna, a Brand Activation and field marketing professional with extensive experience building and executing engaging activations, managing brand ambassadors, and driving measurable results. I excel at turning brand objectives into live experiences, developing strong client relationships, and leading cross-functional teams to deliver on-time, on-budget programs. Over the years I’ve collaborated with agencies and brands across the US, refining my skills in event planning, reporting, budgeting, and strategic communication. I thrive in fast-paced environments and bring a proactive, upbeat attitude to every project.…Hi, I’m Yvonne Renna, a Brand Activation and field marketing professional with extensive experience building and executing engaging activations, managing brand ambassadors, and driving measurable results. I excel at turning brand objectives into live experiences, developing strong client relationships, and leading cross-functional teams to deliver on-time, on-budget programs. Over the years I’ve collaborated with agencies and brands across the US, refining my skills in event planning, reporting, budgeting, and strategic communication. I thrive in fast-paced environments and bring a proactive, upbeat attitude to every project.

Available to hire

Hi, I’m Yvonne Renna, a Brand Activation and field marketing professional with extensive experience building and executing engaging activations, managing brand ambassadors, and driving measurable results. I excel at turning brand objectives into live experiences, developing strong client relationships, and leading cross-functional teams to deliver on-time, on-budget programs.

Over the years I’ve collaborated with agencies and brands across the US, refining my skills in event planning, reporting, budgeting, and strategic communication. I thrive in fast-paced environments and bring a proactive, upbeat attitude to every project.

Skills

Copywriting

Branding

Logo

Experience Level

Copywriting

Expert

Branding

Expert

Logo

Intermediate

Language

English

Fluent

Work Experience

In-Vehicle Host - Product Specialist at GAIL & RICE

November 1, 2019 - Present

Explain and demonstrate vehicle features and technologies during consumer ride-alongs; provide up-to-date product knowledge about the newest vehicles; establish and maintain professional relationships with locations, staff, and consumers; maintain an upbeat attitude throughout executions.

Field Supervisor at HAVAS STREET

February 1, 2020 - August 1, 2021

Hired and managed a team of brand ambassadors on and off-premise accounts; handled scheduling and staffing requests; approved all recaps, expenses, and inventory for brand ambassadors; acted as the main client contact for the Fresno and Bakersfield area; established and maintained professional relationships with locations and staff; managed and issued marketing equipment and supplies.

Field Marketing Manager at Fusion Marketing

January 1, 2018 - February 1, 2019

Collaborated with brand and agency partners to determine objectives, strategies, and tactical plans; defined and executed product vision, strategy, and goals through the product lifecycle. Managed a team of brand ambassadors at on- and off-premise accounts; handled scheduling, staffing, recaps, expenses, and POS inventory; served as the primary LA client contact; supported lead-generation campaigns and attendance at events.

Regional Marketing Manager at CAA Experiential

October 1, 2016 - April 1, 2017

Managed a team of field marketing managers across Central and Northern California; assisted with monthly event schedules; acted as the main client and staffing agency liaison; handled and approved recaps, payroll, inventory, and scheduling changes; directed staffing, training, and performance evaluations to develop and control marketing programs; partnered with marketing to plan and execute lead-generation campaigns; promoted attendance at company events.

Field Marketing Manager at Fusion Marketing

May 1, 2014 - October 1, 2016

Managed Central California's street marketing team at all events; handled monthly staffing and event schedules; managed all local POS inventory; coordinated reports and payroll for brand ambassadors; created and submitted weekly reports to upper management; maintained driving responsibilities across Central California; evaluated and followed up on customer issues; scheduled team members; represented brand professionally at events.

Field Marketing Manager at The Hive Inc

July 1, 2008 - September 1, 2008

Set up special events and promotions within 50 accounts for a large spirits portfolio; hired and managed 15 promotional models for on-site events; managed scheduling, payroll, budgets, recaps, and reports; controlled POS and promotional merchandise inventory; handled marketing requests from 50 accounts across the Central Valley; maintained flexible hours and managed program expectations and delivery.