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Hello! I'm Ebony Trahan Tracy, a detail-oriented B2B marketing professional with 3+ years of experience driving revenue growth through data-driven campaigns and CRM-enabled lead management. I excel at turning insights into strategies that improve ROI and support recruitment and program awareness. Currently, I am expanding admissions outreach and fostering relationships with educational partners to promote program awareness, while continuing to deliver measurable marketing results for a dynamic organization. I value collaboration across sales, marketing, and admissions teams and am committed to delivering impactful outcomes.…Hello! I'm Ebony Trahan Tracy, a detail-oriented B2B marketing professional with 3+ years of experience driving revenue growth through data-driven campaigns and CRM-enabled lead management. I excel at turning insights into strategies that improve ROI and support recruitment and program awareness. Currently, I am expanding admissions outreach and fostering relationships with educational partners to promote program awareness, while continuing to deliver measurable marketing results for a dynamic organization. I value collaboration across sales, marketing, and admissions teams and am committed to delivering impactful outcomes.

Ebony Trahan Tracy

Marketing Consultant, Marketer, Brand Strategist, +2

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Hello! I'm Ebony Trahan Tracy, a detail-oriented B2B marketing professional with 3+ years of experience driving revenue growth through data-driven campaigns and CRM-enabled lead management. I excel at turning insights into strategies that improve ROI and support recruitment and program awareness. Currently, I am expanding admissions outreach and fostering relationships with educational partners to promote program awareness, while continuing to deliver measurable marketing results for a dynamic organization. I value collaboration across sales, marketing, and admissions teams and am committed to delivering impactful outcomes.…Hello! I'm Ebony Trahan Tracy, a detail-oriented B2B marketing professional with 3+ years of experience driving revenue growth through data-driven campaigns and CRM-enabled lead management. I excel at turning insights into strategies that improve ROI and support recruitment and program awareness. Currently, I am expanding admissions outreach and fostering relationships with educational partners to promote program awareness, while continuing to deliver measurable marketing results for a dynamic organization. I value collaboration across sales, marketing, and admissions teams and am committed to delivering impactful outcomes.

Available to hire

Hello! I’m Ebony Trahan Tracy, a detail-oriented B2B marketing professional with 3+ years of experience driving revenue growth through data-driven campaigns and CRM-enabled lead management. I excel at turning insights into strategies that improve ROI and support recruitment and program awareness.

Currently, I am expanding admissions outreach and fostering relationships with educational partners to promote program awareness, while continuing to deliver measurable marketing results for a dynamic organization. I value collaboration across sales, marketing, and admissions teams and am committed to delivering impactful outcomes.

Skills

CRM

Microsoft Office

Startup

Experience Level

CRM

Expert

Microsoft Office

Expert

Startup

Intermediate

Language

English

Fluent

Work Experience

Director of Admissions at Adrian's Beauty College

September 1, 2023 - Present

Conducted informational sessions and tours for prospective students and families to promote the institution's programs and services; Maintained accurate records of applicant data, including transcripts, test scores, and recommendation letters; Developed relationships with high school counselors, community organizations, and educational partners to enhance recruitment efforts

Human Resources/Full Cycle Recruiter at Safeway Distribution Center

December 1, 2021 - November 1, 2022

Managed full cycle recruitment process for multiple positions, including sourcing, screening, interviewing, and extending offers; Maintained accurate candidate records in applicant tracking system (ATS) for future reference and reporting purposes

B2B Sales Consultant at Martindale-Nolo

August 1, 2017 - February 1, 2020

Built and maintained strong relationships with key clients, resulting in 40% increase in repeat business; Developed pricing strategies based on competitive analysis, cost considerations, target audience preferences, etc; Managed end-to-end execution of marketing initiatives, including budgeting, timeline management, and performance tracking

B2B Marketing Consultant at US West Dex

March 1, 2014 - July 1, 2017

Achieved to increase the sales revenue for clients through effective marketing strategies; Utilized CRM software to track leads, manage customer data, and measure campaign effectiveness; Analyzed ROI of marketing initiatives using key metrics such as conversion rates, cost per acquisition, and customer lifetime value (CLV)