I'm a curious and driven designer, pushed by the desire to solve real problems through design. I have developed a strong foundation in creating user-centered solutions with diverse experiences spanning from freelance graphic design to UX design and architecture. I'm eager to explore the intersection of design, technology, and human behaviour to craft products and services that address systemic challenges and improve people's lives. I have experience in client communication as well as design research and iterative problem solving.

Amritha TV

I'm a curious and driven designer, pushed by the desire to solve real problems through design. I have developed a strong foundation in creating user-centered solutions with diverse experiences spanning from freelance graphic design to UX design and architecture. I'm eager to explore the intersection of design, technology, and human behaviour to craft products and services that address systemic challenges and improve people's lives. I have experience in client communication as well as design research and iterative problem solving.

Available to hire

I’m a curious and driven designer, pushed by the desire to solve real problems through design. I have developed a strong foundation in creating user-centered solutions with diverse experiences spanning from freelance graphic design to UX design and architecture.

I’m eager to explore the intersection of design, technology, and human behaviour to craft products and services that address systemic challenges and improve people’s lives. I have experience in client communication as well as design research and iterative problem solving.

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Language

English
Fluent

Work Experience

Graphic Designer at Self-employed (Freelance Graphic Designer)
July 1, 2023 - January 1, 2024
Provided design solutions for clients, including a local wedding venue owner, focusing on building strong brand identities. Collaborated closely with clients to understand business objectives, translating insights into design strategies that align with their brand vision and target audience. Designed logos, social media graphics and visual assets ensuring each piece was crafted with a user-centered approach to enhance engagement and promote clear communication.
Architectural Intern at SA Architects
February 1, 2022 - June 30, 2022
Assisted principal architects in conceptualizing, designing, and visualizing residential and commercial projects, contributing to design development and client presentations. Produced 3D models, rendered views, interior design moodboards and sketches using software such as Sketchup, Lumion and AutoCAD, helping visualize architectural concepts and improving client understanding of proposed designs. Participated in meetings with clients and stakeholders, preparing presentation materials and providing input on design elements to ensure alignment with client needs and project goals.
Graphic Designer at Madras Inherited
December 1, 2020 - February 28, 2021
Worked alongside architects and heritage conservationists to design promotional and educational materials that effectively communicated the significance of heritage sites while respecting cultural and architectural integrity. Created brochures, posters, educational workbooks for children, and digital content that captured the essence of conservation efforts, educating the public and raising awareness of preservation work. Assisted in translating architectural and historical content into visually engaging formats, ensuring clarity and accessibility for diverse audiences, while adhering to the ethical guidelines of heritage preservation. Collaborated on designing a calendar where each month could be torn off to reveal a postcard featuring an image of a heritage building, blending functionality with artistry to enhance the user experience.
Graphic Designer at TechQuila
September 1, 2020 - December 31, 2020
Collaborated with a tech news startup to design visual assets that supported their digital presence, focusing on creating engaging, on-brand visuals for their website and social media channels.
Deputy Director of Design at The Guindy Times, Anna University
January 1, 2019 - January 1, 2021
Led and mentored a team of junior designers in the creation of print and digital media, such as magazine layouts, event posters, certificates, and promotional documents, ensuring design consistency and alignment with editorial content. Organized design workshops for juniors, where I taught design principles, software skills, and provided feedback on personal projects to support their professional development. Played an integral role in the visual strategy of the media body, refining design processes and creating templates that optimized workflow efficiency for the design team. Collaborated with the editorial team to design layouts for university publications, balancing creative aesthetics with functional, easy-to-navigate formats to enhance readability and visual appeal.
UX Designer (Self-initiated Project) at ExTend
January 1, 2024 - Present
Self-initiated UX project connecting families with caregivers; conducted user research, designed a mobile app focusing on caregiver vetting and real-time tracking; simplified interface for seniors and families; performed usability testing to ensure accessibility across varying technical skills.
Volunteer Teacher at Teach for India
January 1, 2020 - December 31, 2020
Volunteered to teach students from underserved communities during the COVID-19 pandemic; developed educational resources and digital learning tools; empowered students with design-based problem-solving and critical thinking skills.

Education

MSc Design for Interaction at TU Delft, Department of Industrial Design & Engineering
January 1, 2025 - May 4, 2026
B Arch Architecture at School of Architecture & Planning, Anna University
January 1, 2018 - January 1, 2023

Qualifications

Google UX Design Professional Certificate
January 1, 2024 - May 4, 2026
UX UI Certificate Course, WebD School of Design
February 1, 2024 - December 31, 2024
Introduction to Web Development (Code First Girls)
January 1, 2024 - May 4, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Real Estate & Construction, Software & Internet