Hi, I'm Martina Segerstedt—a branding and content strategist with a passion for building engaging brands and meaningful customer journeys. I mix creative storytelling with data-driven insights to grow engagement, loyalty, and revenue across social media, CRM, and partnerships. My background spans freelance hairdressing, hospitality branding, and business development, giving me a versatile toolkit for crafting authentic brand experiences. I'm currently expanding my skills in business development and destination marketing through the YH Academy while continuing to lead social media and digital marketing initiatives for hospitality and service brands.

Martina Segerstedt

Hi, I'm Martina Segerstedt—a branding and content strategist with a passion for building engaging brands and meaningful customer journeys. I mix creative storytelling with data-driven insights to grow engagement, loyalty, and revenue across social media, CRM, and partnerships. My background spans freelance hairdressing, hospitality branding, and business development, giving me a versatile toolkit for crafting authentic brand experiences. I'm currently expanding my skills in business development and destination marketing through the YH Academy while continuing to lead social media and digital marketing initiatives for hospitality and service brands.

Available to hire

Hi, I’m Martina Segerstedt—a branding and content strategist with a passion for building engaging brands and meaningful customer journeys. I mix creative storytelling with data-driven insights to grow engagement, loyalty, and revenue across social media, CRM, and partnerships. My background spans freelance hairdressing, hospitality branding, and business development, giving me a versatile toolkit for crafting authentic brand experiences.

I’m currently expanding my skills in business development and destination marketing through the YH Academy while continuing to lead social media and digital marketing initiatives for hospitality and service brands.

See more

Language

Swedish
Fluent
English
Intermediate

Work Experience

SoMe Manager & CRM at Florakliniken
January 1, 2021 - January 1, 2023
Ansvarade för kundrelationer, utvecklade lojalitetsstrategier samt digitala marknadsföringsinsatser; analyserade kunddata och utvecklade erbjudanden för ökad försäljning
Affärsutvecklare at YH Akademin
January 1, 2021 - January 1, 2023
Studerar affärsutveckling inom besöksnäringen; LIA på Ekerö kommun – driver initiativ inom affärs- och destinationsutveckling; hållbar destinationsutveckling
SoMe Manager, CRM & Salongsansvarig at NOWN YH Akademin
January 1, 2023 - December 31, 2024
SoMe management, CRM och salongsansvarig; utvecklat varumärkesprofil och sociala medier-strategi; samarbeten med PR-konsulter
Frisör at Freelance / Clipper
January 1, 2010 - January 1, 2019
Drev eget företag med ansvar för kundrelationer, försäljning och lönsamhet; utvecklade varumärke, marknadsföring och kundupplevelse

Education

John Bauer Gymnasiet at John Bauer Gymnasiet
January 1, 2010 - January 1, 2019
Diplomerad Social Media Manager at Social Media Academy
January 1, 2019 - January 1, 2021
Affärsutvecklare inom besöksnäring at YH Akademin
January 1, 2021 - January 1, 2023

Qualifications

Diplomerad Social Media Manager
January 1, 2019 - January 1, 2021
Frisör
January 1, 2010 - January 1, 2019

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services, Other