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I'm Sofya Naipak, a brand and marketing leader focused on building and scaling consumer-facing brands in Belgium and Switzerland. I design brand positioning, tone of voice, and channel strategies from the ground up, and I’ve led integrated go-to-market campaigns across social, influencer, content, and offline channels. I'm passionate about turning insights into impactful activations, from large influencer campaigns (32+ creators for a single event) to community-led content that boosts organic reach (e.g., 53.6k organic reach on a single TikTok). I manage end-to-end planning, execution, and ROI tracking across multiple markets, while growing online communities and delivering measurable sales growth.…I'm Sofya Naipak, a brand and marketing leader focused on building and scaling consumer-facing brands in Belgium and Switzerland. I design brand positioning, tone of voice, and channel strategies from the ground up, and I’ve led integrated go-to-market campaigns across social, influencer, content, and offline channels. I'm passionate about turning insights into impactful activations, from large influencer campaigns (32+ creators for a single event) to community-led content that boosts organic reach (e.g., 53.6k organic reach on a single TikTok). I manage end-to-end planning, execution, and ROI tracking across multiple markets, while growing online communities and delivering measurable sales growth.

Sofya Naipak

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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I'm Sofya Naipak, a brand and marketing leader focused on building and scaling consumer-facing brands in Belgium and Switzerland. I design brand positioning, tone of voice, and channel strategies from the ground up, and I’ve led integrated go-to-market campaigns across social, influencer, content, and offline channels. I'm passionate about turning insights into impactful activations, from large influencer campaigns (32+ creators for a single event) to community-led content that boosts organic reach (e.g., 53.6k organic reach on a single TikTok). I manage end-to-end planning, execution, and ROI tracking across multiple markets, while growing online communities and delivering measurable sales growth.…I'm Sofya Naipak, a brand and marketing leader focused on building and scaling consumer-facing brands in Belgium and Switzerland. I design brand positioning, tone of voice, and channel strategies from the ground up, and I’ve led integrated go-to-market campaigns across social, influencer, content, and offline channels. I'm passionate about turning insights into impactful activations, from large influencer campaigns (32+ creators for a single event) to community-led content that boosts organic reach (e.g., 53.6k organic reach on a single TikTok). I manage end-to-end planning, execution, and ROI tracking across multiple markets, while growing online communities and delivering measurable sales growth.

Available to hire

I’m Sofya Naipak, a brand and marketing leader focused on building and scaling consumer-facing brands in Belgium and Switzerland. I design brand positioning, tone of voice, and channel strategies from the ground up, and I’ve led integrated go-to-market campaigns across social, influencer, content, and offline channels.

I’m passionate about turning insights into impactful activations, from large influencer campaigns (32+ creators for a single event) to community-led content that boosts organic reach (e.g., 53.6k organic reach on a single TikTok). I manage end-to-end planning, execution, and ROI tracking across multiple markets, while growing online communities and delivering measurable sales growth.

Skills

Copywriting

Branding

Brand Identity

Experience Level

Copywriting

Expert

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

French

Beginner

Russian

Fluent

Work Experience

Marketing Manager - Umamido at Umamido

November 1, 2021 - January 1, 2024

Led marketing & communications for Umamido across Belgium and Switzerland; defined brand positioning, tone of voice, and channel strategy; launched integrated go-to-market campaigns across social, influencer, content, and offline channels; delivered high-impact brand launch campaigns including influencer activations with 32+ creators; grew brand awareness through community-led content; managed end-to-end campaign planning, execution, and performance tracking.

Marketing Manager - RORU at RORU

January 1, 2024 - Present

Overseeing marketing strategy for both Umamido and RORU across 9 Belgian and 5 Swiss locations; contributed to a 20% increase in sales over two years through data-informed campaign planning and localized activations; grew the brand’s online community by 55% via influencer partnerships and content-driven social strategies; planned and managed annual marketing budgets with ROI tracking; led influencer and PR activations (50+ Belgian influencers for a single event); coordinated external agencies and creative partners for branding, content production, and offline materials; rolled out updated brand elements consistently across markets.