Available to hire
I’m Darko Brkić, a results-driven digital marketer from Novi Sad, Serbia, with a track record of planning and executing end-to-end campaigns across Meta, Google Ads, TikTok, and programmatic platforms. I work across IT, banking, furniture, telecom, automotive, and gardening industries, delivering client-focused strategies and measurable ROAS improvements.
I’m passionate about continuous learning and applying data-driven insights to optimize performance across multi-channel funnels, collaborating closely with cross-functional teams, and staying ahead of evolving digital advertising platforms.
Experience Level
Expert
Expert
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Expert
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Expert
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Intermediate
Language
Serbian
Fluent
English
Advanced
Work Experience
Digital Marketing Specialist at Pop Arts Studio
January 1, 2022 - December 31, 2023Planned and executed end-to-end digital campaigns across Meta (Facebook), TikTok, Google Ads, and programmatic platforms; managed display across local publishers; led PPC and programmatic teams; acted as primary client liaison; delivered performance reports; optimized campaigns for ROAS; collaborated with cross-functional teams across IT, banking, furniture, telecom, automotive, and gardening industries.
Freelance Digital Marketing Specialist at Pop Arts Studio
January 1, 2023 - December 31, 2024Planned and executed Google Ads campaigns for e-commerce and retail; set strategies, daily optimization, budget management; tracked conversions and ROAS; coordinated with clients and internal teams; managed multi-channel campaigns across Meta Ads, Google Ads, Taboola, TikTok, Pinterest, X (Twitter), and more; produced detailed performance reports.
Digital Marketing Specialist at Voice.Art
January 1, 2025 - December 31, 2025E-commerce T‑shirt brand (US market); planned and executed end-to-end digital campaigns; budget management; cross-channel optimization; reported performance; collaborated with design and product teams.
Education
Bachelor's degree in Engineering Management at Faculty of Technical Sciences, University of Novi Sad
January 1, 2014 - January 1, 2018Master's degree in Engineering Management at Faculty of Technical Sciences, University of Novi Sad
January 1, 2018 - January 1, 2020High School Diploma at EES Nikola Tesla, Jagodina
January 11, 2030 - May 4, 2026Qualifications
Google Analytics Certification
January 11, 2030 - May 4, 2026Google Tag Manager Certification
January 11, 2030 - May 4, 2026Google Ads Certification
January 11, 2030 - May 4, 2026Google Analytics 4 Certification
January 11, 2030 - May 4, 2026Fundamentals of Digital Marketing
January 11, 2030 - May 4, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
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