I'm Darko Brkić, a results-driven digital marketer from Novi Sad, Serbia, with a track record of planning and executing end-to-end campaigns across Meta, Google Ads, TikTok, and programmatic platforms. I work across IT, banking, furniture, telecom, automotive, and gardening industries, delivering client-focused strategies and measurable ROAS improvements. I'm passionate about continuous learning and applying data-driven insights to optimize performance across multi-channel funnels, collaborating closely with cross-functional teams, and staying ahead of evolving digital advertising platforms.

Darko Brkić

I'm Darko Brkić, a results-driven digital marketer from Novi Sad, Serbia, with a track record of planning and executing end-to-end campaigns across Meta, Google Ads, TikTok, and programmatic platforms. I work across IT, banking, furniture, telecom, automotive, and gardening industries, delivering client-focused strategies and measurable ROAS improvements. I'm passionate about continuous learning and applying data-driven insights to optimize performance across multi-channel funnels, collaborating closely with cross-functional teams, and staying ahead of evolving digital advertising platforms.

Available to hire

I’m Darko Brkić, a results-driven digital marketer from Novi Sad, Serbia, with a track record of planning and executing end-to-end campaigns across Meta, Google Ads, TikTok, and programmatic platforms. I work across IT, banking, furniture, telecom, automotive, and gardening industries, delivering client-focused strategies and measurable ROAS improvements.

I’m passionate about continuous learning and applying data-driven insights to optimize performance across multi-channel funnels, collaborating closely with cross-functional teams, and staying ahead of evolving digital advertising platforms.

See more

Language

Serbian
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist at Pop Arts Studio
January 1, 2022 - December 31, 2023
Planned and executed end-to-end digital campaigns across Meta (Facebook), TikTok, Google Ads, and programmatic platforms; managed display across local publishers; led PPC and programmatic teams; acted as primary client liaison; delivered performance reports; optimized campaigns for ROAS; collaborated with cross-functional teams across IT, banking, furniture, telecom, automotive, and gardening industries.
Freelance Digital Marketing Specialist at Pop Arts Studio
January 1, 2023 - December 31, 2024
Planned and executed Google Ads campaigns for e-commerce and retail; set strategies, daily optimization, budget management; tracked conversions and ROAS; coordinated with clients and internal teams; managed multi-channel campaigns across Meta Ads, Google Ads, Taboola, TikTok, Pinterest, X (Twitter), and more; produced detailed performance reports.
Digital Marketing Specialist at Voice.Art
January 1, 2025 - December 31, 2025
E-commerce T‑shirt brand (US market); planned and executed end-to-end digital campaigns; budget management; cross-channel optimization; reported performance; collaborated with design and product teams.

Education

Bachelor's degree in Engineering Management at Faculty of Technical Sciences, University of Novi Sad
January 1, 2014 - January 1, 2018
Master's degree in Engineering Management at Faculty of Technical Sciences, University of Novi Sad
January 1, 2018 - January 1, 2020
High School Diploma at EES Nikola Tesla, Jagodina
January 11, 2030 - May 4, 2026

Qualifications

Google Analytics Certification
January 11, 2030 - May 4, 2026
Google Tag Manager Certification
January 11, 2030 - May 4, 2026
Google Ads Certification
January 11, 2030 - May 4, 2026
Google Analytics 4 Certification
January 11, 2030 - May 4, 2026
Fundamentals of Digital Marketing
January 11, 2030 - May 4, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Manufacturing