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I'm a dynamic Sports and Live Event Marketing Manager with over seven years of experience leading large-scale brand activations, hospitality programs, and partnership marketing across sports, entertainment, and corporate sectors. I excel at on-site execution, event logistics, and post-event reporting to drive engagement, elevate fan experiences, and deliver measurable ROI. I thrive on cross-functional collaboration, vendor and budget management, and brand integration strategies that boost visibility and sponsorship value. From strategic planning and creative development to execution and performance analysis, I aim to ensure every touchpoint reflects excellence in live events and fan experiences.…I'm a dynamic Sports and Live Event Marketing Manager with over seven years of experience leading large-scale brand activations, hospitality programs, and partnership marketing across sports, entertainment, and corporate sectors. I excel at on-site execution, event logistics, and post-event reporting to drive engagement, elevate fan experiences, and deliver measurable ROI. I thrive on cross-functional collaboration, vendor and budget management, and brand integration strategies that boost visibility and sponsorship value. From strategic planning and creative development to execution and performance analysis, I aim to ensure every touchpoint reflects excellence in live events and fan experiences.

Kayla Welch

Content Producer, Creative Producer, Project Manager, +2

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I'm a dynamic Sports and Live Event Marketing Manager with over seven years of experience leading large-scale brand activations, hospitality programs, and partnership marketing across sports, entertainment, and corporate sectors. I excel at on-site execution, event logistics, and post-event reporting to drive engagement, elevate fan experiences, and deliver measurable ROI. I thrive on cross-functional collaboration, vendor and budget management, and brand integration strategies that boost visibility and sponsorship value. From strategic planning and creative development to execution and performance analysis, I aim to ensure every touchpoint reflects excellence in live events and fan experiences.…I'm a dynamic Sports and Live Event Marketing Manager with over seven years of experience leading large-scale brand activations, hospitality programs, and partnership marketing across sports, entertainment, and corporate sectors. I excel at on-site execution, event logistics, and post-event reporting to drive engagement, elevate fan experiences, and deliver measurable ROI. I thrive on cross-functional collaboration, vendor and budget management, and brand integration strategies that boost visibility and sponsorship value. From strategic planning and creative development to execution and performance analysis, I aim to ensure every touchpoint reflects excellence in live events and fan experiences.

Available to hire

I’m a dynamic Sports and Live Event Marketing Manager with over seven years of experience leading large-scale brand activations, hospitality programs, and partnership marketing across sports, entertainment, and corporate sectors. I excel at on-site execution, event logistics, and post-event reporting to drive engagement, elevate fan experiences, and deliver measurable ROI.

I thrive on cross-functional collaboration, vendor and budget management, and brand integration strategies that boost visibility and sponsorship value. From strategic planning and creative development to execution and performance analysis, I aim to ensure every touchpoint reflects excellence in live events and fan experiences.

Skills

Branding

Salesforce

Airtable

Experience Level

Branding

Expert

Salesforce

Expert

Airtable

Intermediate

Work Experience

Event Support Specialist at Amazon Web Services (AWS) – re:Invent (Contracted via OPUS)

March 1, 2025 - December 1, 2025

Supported large-scale event operations for AWS re:Invent, assisting with on-site logistics, attendee flow, and session support, coordinating with event managers, vendors, and technical teams to ensure smooth transitions and brand-consistent experiences. Assisted with registration support, badge troubleshooting, and wayfinding; contributed to budget tracking and documentation updates.

Marketing Program Manager / Live Event Marketing Lead at SpotMe

January 1, 2022 - Present

Plan and execute virtual, hybrid, and in-person live event activations for enterprise clients; partner with Marketing, Sales, and Production to design brand experiences, manage end-to-end logistics, on-site hospitality, AV, staffing, and vendor coordination; create dashboards and post-event reports to analyze KPIs and ROI; streamline workflows across Salesforce, Cvent, and Rainfocus.

Sports Events Marketing & Operations Manager at Warner Bros. Discovery

October 1, 2023 - November 1, 2024

Supported sports and live entertainment marketing events as Assistant Director and Technical Director; ensured on-site execution and broadcast quality; authored SOPs for operations and hospitality; partnered with brand and sponsorship teams to deliver fan-first experiences across multiple sports and live event platforms.

Event Marketing Manager at Innovative Employee Solutions

November 1, 2016 - December 1, 2019

Directed full event marketing lifecycle for corporate and community programs; managed brand campaigns, sponsorship activations, budgets, vendor contracts, and hospitality logistics; developed digital marketing initiatives to amplify reach and strengthen partner visibility.

Assistant Marketing & Operations Manager at Panera Bread

December 1, 2019 - April 1, 2020

Oversaw daily operations and team management in a high-volume environment; reinforced leadership, training, and customer experience skills applicable to on-site activations and hospitality programs.