I am an international marketing and brand communications professional with experience supporting global brand communication and digital alignment across US and EMEA markets within a premium environment. I excel in cross-market coordination, distributor engagement, and structured digital brand audits to ensure consistent storytelling across channels. I am proficient with HubSpot-based communications and international operations, focusing on strengthening communication consistency across markets. I’ve led distributor audits (40+ distributors) and export newsletters, developed digital assets for distributor-facing use, and contributed to market research and entry strategies, including India, to support ambitious brand growth.

JOHAINA KODAN

I am an international marketing and brand communications professional with experience supporting global brand communication and digital alignment across US and EMEA markets within a premium environment. I excel in cross-market coordination, distributor engagement, and structured digital brand audits to ensure consistent storytelling across channels. I am proficient with HubSpot-based communications and international operations, focusing on strengthening communication consistency across markets. I’ve led distributor audits (40+ distributors) and export newsletters, developed digital assets for distributor-facing use, and contributed to market research and entry strategies, including India, to support ambitious brand growth.

Available to hire

I am an international marketing and brand communications professional with experience supporting global brand communication and digital alignment across US and EMEA markets within a premium environment. I excel in cross-market coordination, distributor engagement, and structured digital brand audits to ensure consistent storytelling across channels.

I am proficient with HubSpot-based communications and international operations, focusing on strengthening communication consistency across markets. I’ve led distributor audits (40+ distributors) and export newsletters, developed digital assets for distributor-facing use, and contributed to market research and entry strategies, including India, to support ambitious brand growth.

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Language

English
Fluent
French
Advanced
Hindi
Fluent

Work Experience

International Marketing & Brand Communications (Export) at Yon-Ka Paris
September 1, 2025 - March 31, 2026
Conducted structured digital audits of 40+ international distributors (websites, Instagram, LinkedIn), assessing brand consistency and alignment with Yon-Ka guidelines; delivered presentations and actionable recommendation sheets to strengthen brand coherence across markets. Coordinated recurring distributor and HQ communications (events, press releases, official updates), ensuring aligned storytelling and messaging across different media channels. Executed and monitored bi-monthly export newsletters via HubSpot for French and English markets (200–250 distributor contacts), tracking engagement metrics to support international brand visibility and alignment. Developed digital media kits and distributor-facing assets to reinforce brand visibility. Coordinated international export incentive initiatives, managing cross-stakeholder communication and execution logistics. Contributed to structured market research and distributor evaluation framework supporting India market entry strategy.
Digital Media Strategy Intern at Elegance Transport
May 1, 2024 - July 31, 2024
Contributed to SEO optimization improving digital visibility. Assisted in campaign performance tracking and reporting. Supported digital lead-generation initiatives.
Assistant Marketing & Merchandising Manager at Brown Living (Sustainable E-Retail)
September 1, 2022 - June 30, 2023
Managed B2B wholesale partnerships across PAN India, acting as liaison between institutional clients and supplier network. Conducted partnership calls, negotiated pricing and quotations, and coordinated supplier-client communication. Onboarded 6+ HNI institutional clients, generating INR 10L+ in revenue. Developed B2B catalog and customized proposals aligned with client requirements. Maintained sales pipeline tracking via Airtable and supported targeted email outreach. Utilized Shopify backend for stock visibility and order coordination within the B2B sales process.

Education

Master of Science (MSc) in Sustainable Luxury Management at Audencia Business School
September 1, 2023 - December 31, 2025
Bachelor of Management Studies (Marketing) at Mumbai University
August 1, 2016 - June 30, 2019

Qualifications

Google Ads - Paid Media Fundamentals (Google Certified)
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Education