I am a Graphic Designer and Art Director with over 10 years of experience in digital and creative environments. I specialise in branding, visual identity, and design for the gaming and esports industry. I combine strategic vision with technical execution, with experience at agencies, startups, and as a freelancer.…

Víctor Serrano Amador

I am a Graphic Designer and Art Director with over 10 years of experience in digital and creative environments. I specialise in branding, visual identity, and design for the gaming and esports industry. I combine strategic vision with technical execution, with experience at agencies, startups, and as a freelancer.…

Available to hire

I am a Graphic Designer and Art Director with over 10 years of experience in digital and creative environments. I specialise in branding, visual identity, and design for the gaming and esports industry.

I combine strategic vision with technical execution, with experience at agencies, startups, and as a freelancer.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Advanced

Work Experience

Senior Graphic Designer at Rebold
September 1, 2021 - January 1, 2026
Designed creatives for display, social ads and email marketing campaigns for national and international clients. Produced assets across multiple formats and platforms, with quality control prior to publication. Collaborated with account and strategy teams to ensure brand consistency.
Freelance Designer – Gaming & Esports at Self-employed
November 1, 2015 - December 1, 2025
Designed and animated overlays, alerts and transitions for streamers and influencers on Twitch.tv. Built complete visual identities; managed projects end-to-end from brief to delivery.
UI/UX Designer at Secture
February 1, 2020 - June 1, 2020
Designed responsive interfaces, wireframes, prototypes and style guides for a web app in development.
Graphic Designer & Art Director at UCAM Esports Club (The Penguins Mafia)
December 1, 2015 - September 1, 2019
Created the club's complete visual identity: logo, team kit, merchandise and corporate dossier. Designed exhibition stands for Gamergy, Madrid Gaming Experience and Barcelona Games World.
Graphic Designer at Everis (NTT Data)
April 1, 2014 - July 1, 2014
Designed internal catalogues and corporate infographics.
Graphic Designer at Magenta Ideas
March 1, 2012 - June 1, 2012
Graphic design for communication and advertising projects.
Designer at Rusticae
January 1, 2008 - January 1, 2009
Photo retouching and web content maintenance.

Education

Master's Degree in Art Direction at Miami Ad School Madrid
January 1, 2009 - January 1, 2011
Bachelor's Degree in Advertising, PR & Audiovisual Communication at Universidad Antonio de Nebrija
January 1, 2005 - January 1, 2009
Diploma in Advertising Creativity at Universidad Antonio de Nebrija
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Professional Services

Skills

Experience Level