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I am an experienced digital marketing leader who drives strategy and execution while balancing spend with long-term business growth. I create impact through technology, process optimization, marketing innovation, and intelligent campaign management. I have extensive experience designing, building, and managing e-commerce solutions in complex, multi-tier B2B environments, with project management expertise across e-commerce, non-profit, industrial manufacturing, and biopharma spaces.…I am an experienced digital marketing leader who drives strategy and execution while balancing spend with long-term business growth. I create impact through technology, process optimization, marketing innovation, and intelligent campaign management. I have extensive experience designing, building, and managing e-commerce solutions in complex, multi-tier B2B environments, with project management expertise across e-commerce, non-profit, industrial manufacturing, and biopharma spaces.

Illya Mirtsyn

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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I am an experienced digital marketing leader who drives strategy and execution while balancing spend with long-term business growth. I create impact through technology, process optimization, marketing innovation, and intelligent campaign management. I have extensive experience designing, building, and managing e-commerce solutions in complex, multi-tier B2B environments, with project management expertise across e-commerce, non-profit, industrial manufacturing, and biopharma spaces.…I am an experienced digital marketing leader who drives strategy and execution while balancing spend with long-term business growth. I create impact through technology, process optimization, marketing innovation, and intelligent campaign management. I have extensive experience designing, building, and managing e-commerce solutions in complex, multi-tier B2B environments, with project management expertise across e-commerce, non-profit, industrial manufacturing, and biopharma spaces.

Available to hire

I am an experienced digital marketing leader who drives strategy and execution while balancing spend with long-term business growth. I create impact through technology, process optimization, marketing innovation, and intelligent campaign management.
I have extensive experience designing, building, and managing e-commerce solutions in complex, multi-tier B2B environments, with project management expertise across e-commerce, non-profit, industrial manufacturing, and biopharma spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Strategy Consulting and Coaching at Guidepoint

January 1, 2025 - Present

Advising B2B customers in industrial, automotive and biopharma spaces on digital marketing performance optimization, go-to-market strategy development, e-commerce implementations, content marketing and more.

Digital Marketing Director at Pump Solutions Group (PSG), Dover Corp.

September 1, 2016 - December 31, 2024

Led digital transformation for a global manufacturer in industrial and biopharma spaces represented by a dozen established brands and hundreds of distributors worldwide. Developed and executed digital marketing strategy focused on lead generation, customer experience and channel diversification. Rescued and grew Dover's first e-commerce venture, driving incremental revenue and penetrating aftermarket parts marketplace, crucial for organic growth and D2C channel expansion. Developed and managed Google and Bing PPC campaigns achieving upwards of 400% ROAS. Led comprehensive UX research, followed by complete redesign and massive content migration/development effort (10,000+ assets) for flagship website www.psgdover.com. Implemented HubSpot and created processes for marketing data collection and analysis across channels. Trained and empowered marketing managers to build and execute campaigns in HubSpot faster and cheaper. Audited high performance campaigns and personally developed automati

Digital Marketing Manager at I-CAR, Professional Education for Automotive Collision Repair Industry

May 1, 2013 - September 30, 2016

Led development and execution of comprehensive digital marketing strategy aimed at enhancing customer experience across channels. Assembled and led a cross-functional team, alongside an agency, for a $2.7 million web redesign project integrating Kentico CMS with a highly customized CRM system. Provided coaching and guidance to marketing and product management teams on digital content development, SEO best practices, and advised leadership on emerging trends and technologies in the digital space.

Co-Founder / Head of Marketing and Operations at GraphiteStore.com, Inc.

June 1, 2002 - May 31, 2013

Initiated and managed an agile approach to revamping the e-commerce system, implementing Magento. Led vendor selection process and supervised overseas software developers. Oversaw design of a modern, user-friendly front-end with SEO optimization in collaboration with in-house design team. Drove organic and paid traffic to the e-commerce site through online marketing initiatives, including email and social media campaigns. Collaborated with customer service to establish effective measures and website performance KPIs. Supported product development and integration efforts, resulting in new product lines contributing to over 35% of revenue. Coordinated activities across the supply chain with over 20 partner companies, achieving a 98% on-time shipping rate. Developed distribution channels with Amazon.com and eBay, increasing brand awareness and generating incremental revenue. Led company-wide efforts to improve order fulfillment processes and transition to paperless operations. Managed dev