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Hi, I’m Usman Iqbal, a digital operator and brand builder who specializes in content creation, video editing, and audience growth. I’ve built Shopify stores and driven digital marketing campaigns, growing a YouTube channel to 25,000+ subscribers while developing a clothing brand. I currently lead House of Osman as Founder & Brand Builder and run Osman Effendi as a personal brand. I love turning customer pain points into engaging campaigns and collaborating with teams to create impact.…Hi, I’m Usman Iqbal, a digital operator and brand builder who specializes in content creation, video editing, and audience growth. I’ve built Shopify stores and driven digital marketing campaigns, growing a YouTube channel to 25,000+ subscribers while developing a clothing brand. I currently lead House of Osman as Founder & Brand Builder and run Osman Effendi as a personal brand. I love turning customer pain points into engaging campaigns and collaborating with teams to create impact.

USMAN IQBAL

Content Creator, Video Editor, Brand Designer, +4

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Hi, I’m Usman Iqbal, a digital operator and brand builder who specializes in content creation, video editing, and audience growth. I’ve built Shopify stores and driven digital marketing campaigns, growing a YouTube channel to 25,000+ subscribers while developing a clothing brand. I currently lead House of Osman as Founder & Brand Builder and run Osman Effendi as a personal brand. I love turning customer pain points into engaging campaigns and collaborating with teams to create impact.…Hi, I’m Usman Iqbal, a digital operator and brand builder who specializes in content creation, video editing, and audience growth. I’ve built Shopify stores and driven digital marketing campaigns, growing a YouTube channel to 25,000+ subscribers while developing a clothing brand. I currently lead House of Osman as Founder & Brand Builder and run Osman Effendi as a personal brand. I love turning customer pain points into engaging campaigns and collaborating with teams to create impact.

Available to hire

Hi, I’m Usman Iqbal, a digital operator and brand builder who specializes in content creation, video editing, and audience growth. I’ve built Shopify stores and driven digital marketing campaigns, growing a YouTube channel to 25,000+ subscribers while developing a clothing brand.

I currently lead House of Osman as Founder & Brand Builder and run Osman Effendi as a personal brand. I love turning customer pain points into engaging campaigns and collaborating with teams to create impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Intermediate

Work Experience

Founder & Brand Builder at House of Osman

January 1, 2026 - Present

Produced high-converting visual campaigns (photo + video advertising content); led creative direction for brand identity, messaging, and campaign visuals; operated and optimized a Shopify e-commerce store; conducted content gap and customer pain point analysis to inform marketing strategy.

Personal Brand & Content Creator at Osman Effendi

January 1, 2024 - Present

Leveraged a personal brand to drive traffic to clothing brand; analyzed TikTok analytics to optimize search and viewer retention; developed and established brand identity.

YouTube Channel Creator at Self-Managed

January 1, 2023 - January 1, 2025

Grew a YouTube channel to 25K+ subscribers independently; created and edited content focused on audience retention; analyzed performance to improve growth.

Student Ambassador at Teesside University

January 1, 2025 - January 1, 2026

Part-time student ambassador; supported and managed university events; led campus tours and communicated with prospective students; assisted in planning and organising activities; participated in marketing content and promotional videos.

YouTube Channel Creator at Independent / YouTube

January 1, 2023 - January 1, 2025

Grew a YouTube channel to 25K+ subscribers independently; Created and edited content focused on audience retention; Analysed performance to improve growth.