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Hi, I’m Laura Muntyan, a data‑driven digital marketing leader focused on scaling performance across paid media and AI‑enabled optimization. I build and guide cross‑functional teams to achieve measurable growth, optimizing budgets and campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and more. I love partnering with leadership to uncover high‑impact growth levers, streamline operations, and translate client insights into revenue. I’m always curious about new AI tools, automation, and rigorous testing that drive conversion and efficiency.…Hi, I’m Laura Muntyan, a data‑driven digital marketing leader focused on scaling performance across paid media and AI‑enabled optimization. I build and guide cross‑functional teams to achieve measurable growth, optimizing budgets and campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and more. I love partnering with leadership to uncover high‑impact growth levers, streamline operations, and translate client insights into revenue. I’m always curious about new AI tools, automation, and rigorous testing that drive conversion and efficiency.

Laura Muntyan

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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Hi, I’m Laura Muntyan, a data‑driven digital marketing leader focused on scaling performance across paid media and AI‑enabled optimization. I build and guide cross‑functional teams to achieve measurable growth, optimizing budgets and campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and more. I love partnering with leadership to uncover high‑impact growth levers, streamline operations, and translate client insights into revenue. I’m always curious about new AI tools, automation, and rigorous testing that drive conversion and efficiency.…Hi, I’m Laura Muntyan, a data‑driven digital marketing leader focused on scaling performance across paid media and AI‑enabled optimization. I build and guide cross‑functional teams to achieve measurable growth, optimizing budgets and campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and more. I love partnering with leadership to uncover high‑impact growth levers, streamline operations, and translate client insights into revenue. I’m always curious about new AI tools, automation, and rigorous testing that drive conversion and efficiency.

Available to hire

Hi, I’m Laura Muntyan, a data‑driven digital marketing leader focused on scaling performance across paid media and AI‑enabled optimization. I build and guide cross‑functional teams to achieve measurable growth, optimizing budgets and campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and more.

I love partnering with leadership to uncover high‑impact growth levers, streamline operations, and translate client insights into revenue. I’m always curious about new AI tools, automation, and rigorous testing that drive conversion and efficiency.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at BuildClinical

April 1, 2026 - Present

Lead and manage a team of 3, setting and executing marketing OKRs aligned with company objectives; Built an AI‑powered pricing tool (Python) that reduced proposal generation time by 70%, increasing sales team efficiency and quote turnaround speed by 3.3x; Oversee and optimize marketing budget allocation to maximize performance and efficiency across channels; Project manage AI initiatives from pilot through full‑scale implementation; Partner closely with CEO to develop cost‑reduction strategies and drive high‑impact growth initiatives.

Digital Marketing Lead at BuildClinical

August 1, 2025 - April 1, 2026

Managed $100K+ monthly ad spend across Meta & Google, optimizing toward CPL and ROAS targets; Automated the flagship product’s monthly report with Python and AI, reducing generation time from 45 minutes to a single click; Recognized unmet client needs and developed multiple upsell packages, expanding revenue streams and strengthening the value of our service offerings; Designed a CSAT survey system that boosted client feedback participation from 6% to 70%.

Senior Digital Marketing Associate at BuildClinical

July 1, 2024 - July 1, 2025

Restructured the marketing department by dividing campaigns among team members and developed a dashboard to streamline optimizations, increasing each member’s campaign capacity by 33%; Lead the successful migration of 400+ Meta campaigns into a new Business Manager due to advertising restrictions; Guided the transition of a customer success member into marketing, providing targeted training on KPIs like CPL, CPA, CPC, and CTR to ensure a smooth integration and meaningful impact.

Digital Marketing Associate at BuildClinical

May 1, 2023 - July 1, 2024

Managed a portfolio of 200+ paid lead generation campaigns with a monthly advertising budget exceeding $100,000; Developed several process improvements for campaign launches, resulting in a 10% increase in overall advertising profit - achieving the highest level in company history; Performed in‑depth keyword analysis across multiple clinical study areas to optimize Google Ads paid search campaigns.

Marketing Analytics Manager at Drive Social Media

September 1, 2022 - April 1, 2023

Analyzed data for 50+ clients which involved creating audiences in Facebook Business Manager, analyzing campaign performance, and cleaning their customer information using Excel (pivot tables, VLOOKUP); Ranked #1 in ad spend increases out of 16 digital analysts; Communicated to each client all metrics including ROI and ROAS, and synthesized data through a quarterly 2‑hour presentation.

Social Media Marketing Intern at Horizon Arts

June 1, 2021 - August 1, 2021

Designed quality promotion content on all forms of social media and implemented keyword targeting to increase reach; Increased Instagram follow count by 65% and Twitter follow count by 520% through creative, data‑informed decisions; Produced TikTok assets and a company preview using Adobe Premiere Pro to drive awareness and conversions.